Happy Friday! Check out your Daily PR Brief! - June 9th, 2017
Happy Friday! Here are some of today's best clips:
How effectively do you measure reach? (Ragan - June 9, 2017)
4 Lessons Comey’s Testimony Can Teach Spokespeople and Media Trainers (PR News - June 8, 2017)
Global PR Networks Face Political, Economic Changes (O'Dwyer's - June 9, 2017)
4 storytelling lessons from Pixar (PR Daily - June 9, 2017)
Ogilvy Named Most Effective Agency Network in North America at the 2017 Effie Awards (Bulldog Reporter - June 9, 2017)
Lessons You Can Learn From Your Competitors (Meltwater Blog - June 8, 2017)
What is Your Must-have Productivity Software? (Spin Sucks - June 9, 2017)
Weber Shandwick Names Pam Jenkins President of Global Public Affairs Practice (Bulldog Reporter - June 9, 2017)
8 Smart Public Relations Lessons from ‘Orange is the New Black’ (Business 2 Community - June 8, 2017)
Austin, Texas Seeking Flood Safety PR Firm (Everything PR - June 9, 2017)
Can Social Media Customer Service Prevent A PR Disaster? (Business 2 Community - June 8, 2017)
6 Signs You Need to Start Tracking Your PR ROI Better (Mention Blog - June 8, 2017)
Summary Section:
How effectively do you measure reach?
By Katie Paine
Ragan - June 9, 2017
The number of people who see (or who might have seen) your message is irrelevant when it comes to gauging PR success.
4 Lessons Comey’s Testimony Can Teach Spokespeople and Media Trainers
By Ian James Wright
PR News - June 8, 2017
Former FBI Director James Comey's testimony to an open session of the Senate Intelligence Committee contains several media training lessons.
Global PR Networks Face Political, Economic Changes
By Steve Barnes
O'Dwyer's - June 9, 2017
When it comes down to the main trait required for success on an international scale in today’s international market, several PRGN members noted the importance of communicating to clients how vital a global view is to a company’s success on any level.
4 storytelling lessons from Pixar
By Russell Working
PR Daily - June 9, 2017
The animation colossus has cranked out hit after hit, and another movie is set for release for in June. Here’s what communicators can learn from the free storytelling class by the master of narrative.
Ogilvy Named Most Effective Agency Network in North America at the 2017 Effie Awards
Bulldog Reporter - June 9, 2017
Ogilvy was recognized with top accolades at the recent Effie Awards, which recognize the most effective marketing communications cases and agencies in the United States and Canada, as the firm was named the most effective agency network.
Lessons You Can Learn From Your Competitors
By Peter Heald
Meltwater Blog - June 8, 2017
Competition is the backbone of American industry, and it can provide the framework for business growth. But what lessons can you learn from your competitors?
What is Your Must-have Productivity Software?
By Gini Dietrich
Spin Sucks - June 9, 2017
Last week we asked "What is your must-have software? The tools you have to use to effectively do your job?" Seven experts answer.
Weber Shandwick Names Pam Jenkins President of Global Public Affairs Practice
Bulldog Reporter - June 9, 2017
Weber Shandwick announced several promotions within its Public Affairs practice and Powell Tate, its Washington, D.C.-based public affairs unit. After more than a decade as president of Powell Tate, Pam Jenkins is becoming president of the Global Public Affairs practice. Powell Tate has tripled in size since Jenkins assumed leadership of the office in 2005.
8 Smart Public Relations Lessons from ‘Orange is the New Black’
By Danielle Winski
Business 2 Community - June 8, 2017
To prepare for the new season, I have re-watched the entire series from the beginning. As I went through each episode again, I noticed quite a few lessons that can be used in public relations. Keep reading to discover eight tips from the show.
Austin, Texas Seeking Flood Safety PR Firm
By Jason Tannahill
Everything PR - June 9, 2017
The City of Austin, Texas is seeking a PR agency and branding and communications firm to focus on Flood Safety Awareness.
Can Social Media Customer Service Prevent A PR Disaster?
By Sahail Ashraf
Business 2 Community - June 8, 2017
If brands don’t recognise the Digital Citizen and the impact these people can have on their brand’s image, it can backfire very quickly. One wrong post or an update that is wide of the mark that is good taste could easily land a brand in hot water.
6 Signs You Need to Start Tracking Your PR ROI Better
By Joei Chan
Mention Blog - June 8, 2017
How well is your PR team doing? Great? Mediocre? Do you even know? Here are 6 signs you need to start tracking your PR ROI to get the most of your efforts.
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