Happy New Week! Read your Daily PR Brief! - June 12th, 2017
Happy New Week! Here are some of today's best clips:
8 PR lessons from 'Game of Thrones' (PR Daily - June 12, 2017)
What Do Copycat 'Stories' Features Mean For The Future Of Social Platforms? (Forbes - June 9, 2017)
30 jobs in the PR and marketing world (Ragan - June 9, 2017)
Weber Shandwick's Darren Burns on the future of PR (PR Week - June 12, 2017)
Global PR Summit Focused on Cyber Security, Crisis PR (O'Dwyer's - June 12, 2017)
Know the nuances of pitching online versus print outlets (Ragan - June 11, 2017)
The comms role in change management (Influence Magazine - Chartered Institute of Public Relations - June 12, 2017)
Connecting PR To Business Results (SHIFT Communications - June 12, 2017)
Why the Hell Would Anyone Want to Work in PR? (Landis Communications INC. - June 12, 2017)
You’re not a blogger until you’ve offended someone (Communications Conversations - June 12, 2017)
Colorado Visitors Center Issues Marketing & PR RFP (Everything PR - June 12, 2017)
Summary Section:
8 PR lessons from 'Game of Thrones'
By Alli Williams
PR Daily - June 12, 2017
Through the ‘Game of PR’ is less bloody than the popular TV series, the battles communicators wage are no less fierce. Here’s what you can glean from the show’s characters.
What Do Copycat 'Stories' Features Mean For The Future Of Social Platforms?
Forbes - June 9, 2017
Facebook, Instagram and Snapchat all continue developing features that mirror each other. While members of Forbes Agency Council are split on this issue, here's what they believe increasing copycat features mean, and where these platforms might be heading in the near future.
30 jobs in the PR and marketing world
By Brendan Gannon
Ragan - June 9, 2017
Potential Harvard students had their admission offers stripped due to offensive Facebook posts. Communicators, learn from their mistakes. Plus, check out a roundup of open positions.
Weber Shandwick's Darren Burns on the future of PR
By Olivia Parker and Rick Boost
PR Week - June 12, 2017
Weber's China president gives the lowdown on what it means to work in public relations today--and how to attract the best talent tomorrow.
Global PR Summit Focused on Cyber Security, Crisis PR
By Jack O'Dwyer
O'Dwyer's - June 12, 2017
Cyber security expenses could soar to as high as $6 trillion annually by 2021, the Global PR Summit in New York June 9-10 was told.
Know the nuances of pitching online versus print outlets
By Lindsey Smolan, Principal at Lindsey Smolan Public Relations
Ragan - June 11, 2017
When you seek coverage for your organization or, especially, for a product launch, these subtleties can make or break your scoring placement in front of your coveted target audience.
The comms role in change management
By Ella Minty
Influence Magazine - Chartered Institute of Public Relations - June 12, 2017
A change in a large organisation is usually a smoother process than driving change in a mid to small entity. One takeaway for us, as communicators, is this: change management is more than internal communication and the emotional component of the change process needs to be far stronger in smaller organisations than in larger ones.
Connecting PR To Business Results
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications - June 12, 2017
How do we connect PR to business results? The answer isn't new technology. The answer is combining qualitative and quantitative data.
Why the Hell Would Anyone Want to Work in PR?
By Gus Nodal, Media Relations Manager
Landis Communications INC. - June 12, 2017
According to a recent annual report on job stress compiled by CareerCast, a career in public relations ranks among the top 10 most stressful careers – right next to police officer, airline pilot, firefighter and enlisted military personnel. So why would anyone want to work in PR?
You’re not a blogger until you’ve offended someone
By Arik Hanson, Principal of ACH Communications
Communications Conversations - June 12, 2017
“You’re not a blogger until you’ve offended someone.” Wait, Arik, why would you want to offend people? And in this particular case, why would you want to offend brand-side folks? Aren’t those your clients?
Colorado Visitors Center Issues Marketing & PR RFP
By Aaron Sarno
Everything PR - June 12, 2017
City of Grand Junction, Colorado has issued an advertising RFP. The assignment includes performing professional advertising services; website/online marketing; and/or public relations on behalf of the city’s Visitor and Convention Bureau.
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