Hello! Read your Daily PR Brief! - June 14th, 2017
Hello! Here are some of today's best clips:
4 important skills aspiring PR pros won’t learn in the classroom (PR Daily - June 14, 2017)
Lifelong Learning: It Can Change Your Life (Spin Sucks - June 14, 2017)
As Demand For Video Rises, Don't Forget To Be Authentic (Forbes - June 14, 2017)
Mercury brings on Fernando Espuelas as co-chair (PR Week - June 14, 2017)
6 ways to solidify your media relations (Ragan - June 13, 2017)
Dustee Jenkins Steps Down From Target CCO Role (The Holmes Report - June 14, 2017)
10 Tips to Draw More Eyes to Your YouTube Videos (PR News - June 14, 2017)
Advice for Those Considering Agency PR (SHIFT Communications - June 14, 2017)
New Business? Set Reputation as a Priority from Day One (Business 2 Community - June 13, 2017)
What Happens When PR and Marketing Mesh (AirPR - June 14, 2017)
Summary Section:
4 important skills aspiring PR pros won’t learn in the classroom
By Robyn Greene
PR Daily - June 14, 2017
College curriculums can help future communicators learn a lot about the industry, but not everything. Consider these crucial elements to success not often taught.
Lifelong Learning: It Can Change Your Life
By Mike Connell
Spin Sucks - June 14, 2017
Are you a member of the "forever student" club? Mike Connell shares why it's so important to keep learning through all the stages of your career and life.
As Demand For Video Rises, Don't Forget To Be Authentic
By Forbes Agency Council
Forbes - June 14, 2017
Consumer demand is rising for video content: At least 43% want to see more than they're seeing now, according to research done by Hubspot. But poor marketing can turn people away. Authenticity remains a key component in storytelling.
Mercury brings on Fernando Espuelas as co-chair
By Alison Kanski
PR Week - June 14, 2017
Fernando Espuelas, a veteran political analyst and media executive, has joined Mercury as co-chair. Espuelas started working at the firm at the end of May in the newly created role.
6 ways to solidify your media relations
By Marijane Funess
Ragan - June 13, 2017
The Golden Rule applies: Put yourself in the shoes of your targeted journalist, who no doubt gets scores of pitches a day. Be clear, concise and honest, and don’t forget to do your homework.
Dustee Jenkins Steps Down From Target CCO Role
The Holmes Report - June 14, 2017
Dustee Jenkins is to depart her role as SVP and chief communications officer at Target, amid several executive departures and new hires at the retailer.
10 Tips to Draw More Eyes to Your YouTube Videos
By Sophie Maerowitz
PR News - June 14, 2017
YouTube videos can sometimes seem like the one-hit wonders of the content universe. Avoid "flavor of the week" syndrome and get more eyes on your YouTube content.
Advice for Those Considering Agency PR
By Jim Joyal, Partner, SHIFT Communications
SHIFT Communications - June 14, 2017
Think you have what it takes to do agency PR? It's not for everyone - and that's OK! Check out these considerations to see if agency PR is right for you.
New Business? Set Reputation as a Priority from Day One
By Amanda Marie
Business 2 Community - June 13, 2017
Prioritizing your efforts as a new business owner is a conscious effort. Every dime you spend it tracked. But it’s far cheaper to do reputation management before a problem that after.
What Happens When PR and Marketing Mesh
By Sharam Fouladgar-Mercer, CEO of AirPR
AirPR - June 14, 2017
AirPR's CEO shares four ways PR can help marketers achieve their goals, including measuring brand perception more effectively and fueling leads.
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