Hi! Here's your Daily PR Brief! - June 15th, 2017
Hi! Here are some of today's best clips:
The PR Workflow - 5 Steps to Follow to Become a Pro Communicator (My News Desk - June 15, 2017)
Seven Tips To Improve Apologies During A PR Crisis (Forbes - June 14, 2017)
30 jobs in the PR and marketing world (PR Daily - June 14, 2017)
4 important skills aspiring PR pros won’t learn in the classroom (Ragan - June 14, 2017)
Best Agencies To Work For (Part 2 Of 5): Portrait Of A PR Professional (The Holmes Report - June 14, 2017)
Cohn & Wolfe Group Names Olga Fleming CEO of Y&R PR (Bulldog Reporter - June 15, 2017)
UPS’ response to shootings highlights importance of crisis planning (PR Daily - June 15, 2017)
Senders’ Bias: How Can Top Managers’ Communication Improve Strategy Implementation? (Institute for Public Relations - June 15, 2017) [Links to PDF]
How Walmart drives—and amplifies—coverage through its webzine (PR Daily - June 15, 2017)
In a Female-dominated Industry, Women are Not Represented (Spin Sucks - June 15, 2017)
Austin, Texas Issues Communications RFP (Everything PR - June 14, 2017)
Summary Section:
The PR Workflow - 5 Steps to Follow to Become a Pro Communicator
By Kate Parker
My News Desk - June 15, 2017
How you determine success depends on you and your organization. However, your ultimate goal, irrespective of industry or size of the organization, is to ensure that your story both gets told and heard to the right audience at the right time.
Seven Tips To Improve Apologies During A PR Crisis
By Forbes Communications Council
Forbes - June 14, 2017
When your company is facing backlash, a quick, sincere apology from leadership is the best way to put out the fire. Below, seven communications executives from Forbes Communications Council offer tips for crafting more effective apologies from leadership, from swiftly addressing the issue to being sincere and empathic.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - June 14, 2017
People are lying on their LinkedIn profiles. Find out what sections employers should be wary of, and why job seekers should avoid dishonesty. Plus, check out a roundup of open positions.
4 important skills aspiring PR pros won’t learn in the classroom
By Robyn Greene
Ragan - June 14, 2017
College curriculums can help future communicators learn a lot about the industry, but not everything. Consider these crucial elements to success not often taught.
Best Agencies To Work For (Part 2 Of 5): Portrait Of A PR Professional
By Aarti Shah
The Holmes Report - June 14, 2017
The typical PR employee is female, well-educated, relatively young and astonishingly white, as our multi-part research study uncovers.
Cohn & Wolfe Group Names Olga Fleming CEO of Y&R PR
By Richard Carufel
Bulldog Reporter - June 15, 2017
Cohn & Wolfe Group, a collective of global communications agencies, announced the appointment of Olga Fleming as Chief Executive Officer of Y&R PR.
UPS’ response to shootings highlights importance of crisis planning
By Kevin Allen
PR Daily - June 15, 2017
After deadly gunfire by an employee, the organization issued a response that confirmed facts and offered both condolences and counseling services. Here’s what PR pros should keep in mind.
Senders’ Bias: How Can Top Managers’ Communication Improve Strategy Implementation? [Links to PDF]
By Katsuhiko Shimizu
Institute for Public Relations - June 15, 2017
Senders’ bias: How can top managers’ communication improve, or not improve strategy implementation? The research and literature utilized in this study is intended to increase understanding of the idea of senders’ bias in effort to reduce the bias, and improve communication, and strategy execution.
How Walmart drives—and amplifies—coverage through its webzine
By Russell Working
PR Daily - June 15, 2017
What started as a sustainability blog has become a platform that tells stories, provides fodder for pitches and highlights news media coverage.
In a Female-dominated Industry, Women are Not Represented
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 15, 2017
In a female-dominated industry, women still are not represented—in leadership roles, at conferences, in content, or in work cultures. It's time to step up.
Austin, Texas Issues Communications RFP
By Richard D. Pace
Everything PR - June 14, 2017
City of Austin, Texas is seeking an agency to handle Branding, Creative Services and Communications Strategies for Flood Safety Awareness and Education.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.