Happy Friday! Here's your Daily PR Brief! - June 16th, 2017
Happy Friday! Here are some of today's best clips:
Starting From Scratch: 11 Tips For Developing A Successful Content Strategy (Forbes - June 15, 2017)
Ideas for becoming a more versatile communicator (Ragan - June 16, 2017)
7 AP style changes for clear, concise PR copy (PR Daily - June 16, 2017)
Power pictures: Thank You for Smoking, Wag the Dog among PR pros' favorites (PR Week - June 16, 2017)
Court Ruling Puts Flow of Info to Press at Risk (O'Dwyer's - June 16, 2017)
Report: New study highlights PR's deficiencies (PR Daily - June 15, 2017) [Links to PDF]
3 PR and social media lessons from ‘Dear Evan Hansen’ (PR Daily - June 16, 2017)
How to decide if PR will benefit your brand (PR Daily - June 16, 2017)
How to squeeze the most juice out of media coverage (Ragan - June 16, 2017)
Weber Shandwick Promotes Susan Howe to Chief Collaboration Officer (Bulldog Reporter - June 16, 2017)
United Airlines making big change in PR department (Biz Journals - June 15, 2017)
Summary Section:
Starting From Scratch: 11 Tips For Developing A Successful Content Strategy
By Forbes Agency Council
Forbes - June 15, 2017
Focus on educating – not selling to – your customers with your content marketing. To avoid some of the pitfalls when developing a content strategy, 11 Forbes Agency Council members share their content strategy planning secrets.
Ideas for becoming a more versatile communicator
By Robby Brumberg
Ragan - June 16, 2017
Mastering these ancillary skills, technologies and disciplines can make you a more desirable—and hirable—communications authority. Writing and relationships are still important, but it helps to have more modern weapons in your communications arsenal. Here are four that will make you a more formidable communicator.
7 AP style changes for clear, concise PR copy
By Beki Winchel
PR Daily - June 16, 2017
The latest edition of the AP Stylebook includes a chapter on data journalism. Aside from that, several new entries can help tighten your writing.
Power pictures: Thank You for Smoking, Wag the Dog among PR pros' favorites
By Diana Bradley
PR Week - June 16, 2017
Thank You for Smoking and Wag the Dog, two films that hold a mirror up to the PR industry at its best and worst, are favorites among comms execs. The films are a reminder of the power of the PR profession to do good or cause harm, execs said in the 2017 Global Power Book questionnaire.
Court Ruling Puts Flow of Info to Press at Risk
By Steve Barnes
O'Dwyer's - June 16, 2017
A New York State court ruling on the parameters of the state’s Shield Law, which safeguards the anonymity of confidential sources, has profound implications on freedom of the press, according to a new report released by The Dilenschneider Group.
Report: New study highlights PR's deficiencies [Links to PDF]
By Robby Brumberg
PR Daily - June 15, 2017
A new study reveals what public relations pros think of their jobs, their bosses and work culture—and spotlights troublesome trends.
3 PR and social media lessons from ‘Dear Evan Hansen’
By Dee Donavanik
PR Daily - June 16, 2017
The Broadway smash hit depicts what happens when a story gets out of hand—and how fast online platforms can spread falsehoods. Here’s what communicators can glean from it.
How to decide if PR will benefit your brand
By Jon Bier
PR Daily - June 16, 2017
Though PR agencies can help earn coveted media placement, it’s not a fit for every organization. These tips can help you determine when—and if—you should hire communications help.
How to squeeze the most juice out of media coverage
By Andy Crestodina
Ragan - June 16, 2017
A print or online mention will vanish into the ether unless you actively share the piece, show gratitude and continue promoting it. Here’s how to make the most of your big score.
Weber Shandwick Promotes Susan Howe to Chief Collaboration Officer
By Richard Carufel
Bulldog Reporter - June 16, 2017
Weber Shandwick announced the promotion of Susan Howe, formerly president of Weber Shandwick’s Global Consumer Marketing practice, to Chief Collaboration Officer, charged with driving dynamic teaming across regions, practice areas and specialties across the firm’s global network.
United Airlines making big change in PR department
By Lewis Lazare
Biz Journals - June 15, 2017
United Airlines' today said the line of command in the carrier's all-important public relations department is changing.
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