Happy New Week! Read your Daily PR Brief! - June 19th, 2017
Happy Monday! Here are some of today's best clips:
Successful Customer Relationship Management: A Case Study (Spin Sucks - June 19, 2017)
Ketchum, Edelman and Weber among winners at Cannes Health & Wellness Lions (PR Week - June 17, 2017)
Top tips for tip top presentations (Influence Magazine - Chartered Institute of Public Relations - June 19, 2017)
PR Women Need Political Skills, Guts to Advance Their Goals (O'Dwyer's - June 19, 2017)
5 Instagram power tips to reach any demographic (PR Daily - June 19, 2017)
7 Ways For Women To Be Heard In the PR Industry (The Holmes Report - June 16, 2017)
How CompTIA Uses Instagram to Attract Millennials to IT (PR News - June 19, 2017)
5 types of corporate cultures: Which is yours? (Ragan - June 19, 2017)
Microsoft Reviews India PR Duties (The Holmes Report - June 16, 2017)
6 Experiments to Try With Your Web Push Notifications (Mention Blog - June 19, 2017)
How to promote your content (Axia Public Relations - June 19, 2017)
Summary Section:
Successful Customer Relationship Management: A Case Study
By Laura Petrolino, Director of Operations at Arment Dietrich
Spin Sucks - June 19, 2017
Onboarding is a crucial part of customer relationship management.This case study shows the importance of process to build relationships from day one.
Ketchum, Edelman and Weber among winners at Cannes Health & Wellness Lions
By John Harrington
PR Week - June 17, 2017
Ketchum and Edelman have won Gold Lions in the Health & Wellness Lions at Cannes, while Burson-Marsteller has been recognised in the separate Pharma Lions.
Top tips for tip top presentations
By Dannie-Lu Carr
Influence Magazine - Chartered Institute of Public Relations - June 19, 2017
Let’s be clear from the beginning: there is no one way to present. We all have unique strengths and personalities. Knowing what these are is essential to laying a strong foundation for your taking of the stage.
PR Women Need Political Skills, Guts to Advance Their Goals
By Jack O'Dwyer
O'Dwyer's - June 19, 2017
Newly-founded American Women in PR wants PR to be seen as a “profession” and not as an “industry.” It wants equal pay/titles with men. Organizational skills are needed for that to happen.
5 Instagram power tips to reach any demographic
By Beki Winchel
PR Daily - June 19, 2017
Instagram isn’t just for younger audiences. An expert blogger and author on the subject shares secrets that can help PR and marketing pros take advantage of opportunities.
7 Ways For Women To Be Heard In the PR Industry
By Maureen Lippe
The Holmes Report - June 16, 2017
'Empowerment culture' has led to environments where ambitious and even aggressive employees are rewarded while the rest are becoming disengaged.
How CompTIA Uses Instagram to Attract Millennials to IT
By Jerry Ascierto
PR News - June 19, 2017
Instagram has emerged as one of the most effective weapons for many social media pros in humanizing a brand.
5 types of corporate cultures: Which is yours?
By Cassie Paton
Ragan - June 19, 2017
The ‘comrade,’ the ‘free spirit,’ the ‘traditionalist’: Here’s how to identify the essence of your business environment and your company’s defining traits.
Microsoft Reviews India PR Duties
By Arun Sudhaman
The Holmes Report - June 16, 2017
Microsoft is reviewing PR duties in India, the Holmes Report has learned, with several firms in contention for one of the country's largest communications assignments.
6 Experiments to Try With Your Web Push Notifications
By Pravya Pravin
Mention Blog - June 19, 2017
Marketing is all about successful experiments. No one knows what is going to work out; it’s about going all the way, taking chances, trying out new things and not being afraid to fail. Once you find what strikes the right cord, there is no looking back; you can extend the learnings to all your campaigns. All you need to do is fish out the right formula that will work out for you. Let’s talk about this in the context of web push notifications.
How to promote your content
By Katie Boyles
Axia Public Relations - June 19, 2017
Once you’ve created and published quality content, your job isn’t done. Now you need to promote it. Promoting content is one of the eight elements for successful content marketing.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.