Hi! Check out your Daily PR Brief! - June 21st, 2017
Hi! Here are some of today's best clips:
Small businesses can feel bigger effects from a PR disaster (Financial Post - April 26, 2017)
Bees Seeking Public Relations Partner (Everything PR - June 21, 2017)
Safe Harbor Plans and Best Practices in the PR Profession (O'Dwyer's - June 21, 2017)
How to boost engagement and retention through internal culture (Ragan - June 20, 2017) [Links to PDF]
Sorrell: 'Cannes Has Become Too Much Of A Money-Making Exercise' (The Holmes Report - June 21, 2017)
White House Is Shaping Public Perceptions of PR, Practitioners Say—and That’s Not Good (PR News - June 20, 2017)
PRSA and IPR Partner to Relaunch the “Public Relations Journal” (Institute for Public Relations - June 20, 2017)
How to Create Viral Content That Wants to Be Shared – in 6 Steps (Cision - June 21, 2017)
Duplicate Content, Syndicated Content, and Plain Old Theft (Spin Sucks - June 21, 2017)
10 Facts PR Influencers Know to Be True (AirPR - June 21, 2017)
Managing Your Brand Across Multiple Platforms (Business 2 Community - June 20, 2017)
Summary Section:
Small businesses can feel bigger effects from a PR disaster
By The Associated Press
Financial Post - April 26, 2017
They can, however, move to fix it faster than corporate giants. But how to do it?
Bees Seeking Public Relations Partner
By John Goode
Everything PR - June 21, 2017
The State of Oregon is seeking a PR firm to work with the Oregon Bee Project.
Safe Harbor Plans and Best Practices in the PR Profession
By Richard Goldstein
O'Dwyer's - June 21, 2017
This month I’m writing about two areas I feel are vastly important in the PR profession: safe harbor retirement plans and an introduction to the 2017 best practices in the PR industry.
How to boost engagement and retention through internal culture [Links to PDF]
By Russell Working
Ragan - June 20, 2017
Health care is a demanding field, and employees who feel overworked and underappreciated won’t stick around long. A new tip sheet offers ways to improve your internal comms strategy.
Sorrell: 'Cannes Has Become Too Much Of A Money-Making Exercise'
By Arun Sudhaman
The Holmes Report - June 21, 2017
WPP CEO Sir Martin Sorrell has described the Cannes Lions Festival of Creativity as "too much of a money-making exercise" and called on organisers to rethink the event's positioning.
White House Is Shaping Public Perceptions of PR, Practitioners Say—and That’s Not Good
By Seth Arenstein
PR News - June 20, 2017
A survey this morning from the USC Center for Public Relations at the Annenberg School for Communication and Journalism found 73% of 900 PR pros responding believe the White House communications team is influencing the public perception of PR.
PRSA and IPR Partner to Relaunch the “Public Relations Journal”
By Sarah Jackson
Institute for Public Relations - June 20, 2017
The Public Relations Society of America, and the Institute for Public Relations announced their commitment to providing communications professionals with actionable research through a joint journal publication branded as the “Public Relations Journal.”
How to Create Viral Content That Wants to Be Shared – in 6 Steps
By Maria Perez
Cision - June 21, 2017
How do you create content readers will want to share with their friends? Learn about the 6 steps to create viral content.
Duplicate Content, Syndicated Content, and Plain Old Theft
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 21, 2017
Let's say you distribute your product in 75 countries and you want all of the websites to look the same. Is that considered duplicate content?
10 Facts PR Influencers Know to Be True
By Kelly Byrd
AirPR - June 21, 2017
AirPR's CSO spoke on a panel for Nasdaq's public relations influencers series along with a few fellow PR professionals. Read more for today's top PR trends.
Managing Your Brand Across Multiple Platforms
By Liz Papagni
Business 2 Community - June 20, 2017
It’s estimated that Millennials use three screens at any given time, and Generation Z spends time on five or more screens. In other words, if you want your message heard and seen, you must figure out how to reach these buyers on tablets, phones, televisions, laptops, and desktops.
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