Hello! Enjoy your Daily PR Brief! - June 22nd, 2017
Hello! Here are some of today's best clips:
In Social Media, Sometimes The Best Defense Is A Good Offense (Forbes - June 22, 2017)
30 jobs in the PR and marketing world (PR Daily - June 22, 2017)
Podcast: H+K Strategies CEO Jack Martin (The Holmes Report - June 22, 2017) [PODCAST]
How Communicators Can Use Big Data to Inform Decisions (Spin Sucks - June 22, 2017)
8 crisis wranglers on what Uber should do next (PR Week - June 21, 2017)
Comms. Industry Facing Creative Staff Shortage (O'Dwyer's - June 21, 2017)
8 changes to make your content more engaging (PR Daily - June 22, 2017)
6 common yet avoidable presentation flaws (Ragan - June 22, 2017)
4 Keys to Distributing Public Service Announcements (Cision - June 22, 2017)
Why Working with the Right Company Matters (Spin Sucks - June 22, 2017)
Don't Believe Those Reports You're Hearing About the Death of Social-Media Marketing (Entrepreneur - June 22, 2017)
Summary Section:
In Social Media, Sometimes The Best Defense Is A Good Offense
By Alec McNayr
Forbes - June 22, 2017
If you take a defensive approach to social media, you risk being left out of the conversation entirely.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - June 22, 2017
Join the craft beer revolution with this week’s featured job opening. Plus, check out a roundup of open positions.
Podcast: H+K Strategies CEO Jack Martin [PODCAST]
The Holmes Report - June 22, 2017
H+K Strategies CEO Jack Martin joins the Echo Chamber podcast in Cannes to discuss the PR industry's transformation.
How Communicators Can Use Big Data to Inform Decisions
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 22, 2017
The world is the communications pro's oyster now that we have Big Data. Here we explore what you need to know, what to ask yourself, and what to analyze.
8 crisis wranglers on what Uber should do next
By Sean Czarnecki and Alison Kanski
PR Week - June 21, 2017
Uber CEO Travis Kalanick stepped down Tuesday night after months of crisis for the ride-hailing company. PRWeek asked 8 crisis experts about what the world's most valuable startup must do next to fix its reputation.
Comms. Industry Facing Creative Staff Shortage
By Jon Gingerich
O'Dwyer's - June 21, 2017
Nearly half of hiring managers working at advertising and marketing agencies — 45 percent — expressed difficultly recruiting professionals to fill vacancies across various creative positions, according to a recent employment outlook study by staffing and recruiting agency The Creative Group.
8 changes to make your content more engaging
By Josh Althuser
PR Daily - June 22, 2017
With the plethora of articles, videos and images created and posted online each day, PR and marketing pros must fight to be heard. Here’s how you can grab attention.
6 common yet avoidable presentation flaws
By Mike Pacchione
Ragan - June 22, 2017
Speaking to group of any size can seem daunting, but overcoming these mistakes can put you at ease and land your message—once you’ve identified it—with your audience.
4 Keys to Distributing Public Service Announcements
By Alison Welz
Cision - June 22, 2017
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization. Read about 4 keys to effectively distribute PSAs.
Why Working with the Right Company Matters
By Corina Manea
Spin Sucks - June 22, 2017
How important is for you to work with the right company? How about the right clients? How does it affect your career in PR or your future business?
Don't Believe Those Reports You're Hearing About the Death of Social-Media Marketing
By Ayodeji Onibalusi
Entrepreneur - June 22, 2017
Is social media marketing really dead? It's getting harder to get anybody's attention. That's why you can't afford to stop trying.
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