Daily PR Brief - September 29th, 2016
Good morning. Here are today's top clips -
White Walks to Krupp Kommunications (O'Dwyer's - September 28, 2016)
PAN to Help RoOomy Visualize Sales (O'Dwyer's - September 28, 2016)
Southard, Freeman to Merge (O'Dwyer's - September 28, 2016)
Bradsher Diagnoses Communications for Psychiatrists (O'Dwyer's - September 28, 2016)
Uber PR Exec Hourdajian to Canaan Partners (O'Dwyer's - September 29, 2016)
Text100 Calls Cumello for Global CFO Spot (O'Dwyer's - September 29, 2016)
CFA Institute replaces FleishmanHillard with Ogilvy as PR AOR (PR Week - September 28, 2016)
Porta bemoans EU Referendum impact as H1 fee income dips (PR Week - September 29, 2016)
Ketchum formalises global influencer offering including global training plan (PR Week - September 29, 2016)
What’s the Buzz Surrounding Measurement Month? (Bulldog Reporter - September 28, 2016)
Stars of PR PROfiles: Ken Makovsky, Makovsky + Company (Bulldog Reporter - September 28, 2016)
Curtis Kelly Returns to BrandLink Communications as VP of Lifestyle (Bulldog Reporter - September 28, 2016)
JMPR Public Relations Hires Brian Alexander as New Account Manager for Automotive and Aftermarket Teams (Bulldog Reporter - September 28, 2016)
30 jobs in the PR and marketing world (PR Daily - September 28, 2016)
Subject Matter Announces Veteran Comms Exec John Buckley to Join Company as CEO (Bulldog Reporter - September 28, 2016)
Failed Corp. Social Responsibility Equals Brand Alienation: Why CSR Efforts Must Align with PR Strategy (Bulldog Reporter - September 28, 2016)
In2Summit A-P: P&G Wants To Connect Content To Commerce (Holmes Report - September 28, 2016)
Report: 95% of content doesn’t garner engagement (PR Daily - September 29, 2016)
MSLGroup Named 2016 Regional Consultancy Of The Year In Asia-Pacific (Holmes Report - September 29, 2016)
Dentsu Wins Best Of Show At 2016 Asia-Pacific SABRE Awards (Holmes Report - September 29, 2016)
WE Communications Makes Senior International Hires (Holmes Report - September 29, 2016)
Alibaba Brings In Interel For International Public Affairs Support (Holmes Report - September 29, 2016)
In2Summit A-P: PR Industry Must Move Beyond Vanity Metrics (Holmes Report - September 29, 2016)
Summary Section:
White Walks to Krupp Kommunications
By Jon Gingerich
O'Dwyer's - September 28, 2016
White will now lead K2’s media relations efforts as well as its newly formed television division, and will continue to oversee various entertainment and corporate clients.
PAN to Help RoOomy Visualize Sales
By Editorial Staff
O'Dwyer's - September 28, 2016
PAN is headquartered in Boston and had net fees of $13.1M in 2015, up 24%. The firm acquired San Francisco-based tech PR agency, Vantage PR, last year. Offices are also located in Orlando and New York. “From our immediate kick-off, PAN Communications has brought their media savvy expertise to the table and we quickly started seeing the results from a strategic outreach program,” said Erika Dalagar, marketing and communications manager for roOomy.
Southard, Freeman to Merge
By Jon Gingerich
O'Dwyer's - September 28, 2016
Southard|Freeman is slated to begin operations on January 1. All current employees will remain and the company will maintain its roster of combined offices: Southard’s current lower Manhattan headquarters as well as its Chicago and Los Angeles locations, in addition to Freeman’s Fairfield offices. The combined entity will staff between 25 and 30. Southard president and CEO Bill Southard takes the title of Southard|Freeman CEO. Freeman CEO Bruce Maguire will become president.
Bradsher Diagnoses Communications for Psychiatrists
O'Dwyer's - September 28, 2016
Tanya Bradsher, a veteran military and government communicator, has moved to the American Psychiatric Association as chief of communications for the Arlington, Va.-based trade group. Glenn O'Neal, a former USA Today editor who is director of corporate comms. and PA for the APA, served as interim communications chief for the past four months. Bradsher oversees all communications, public affairs, integrated marketing and member communications for the organization.
Uber PR Exec Hourdajian to Canaan Partners
O'Dwyer's - September 29, 2016
She will take up the VP of communications role at Menlo Park, Calif.-based Canaan, which works with Grayling and Canale Communications on the agency front. The VC firm has outposts in New York and Israel with a portfolio ranging widely from consumer, fintech and enterprise software to healthcare. Google vets Rachel Whetstone and Jill Hazelbaker oversee Uber's communications as senior VP and VP, respectively.
Text100 Calls Cumello for Global CFO Spot
By Jon Gingerich
O'Dwyer's - September 29, 2016
Cumello joins the Next Fifteen unit from global professional services company Accenture, where he was managing director of finance. Prior to that, he was with Accenture/Microsoft tech services joint venture Avanade, where he served as North American senior vice president of finance and was also CFO of its Asia Pacific region.
CFA Institute replaces FleishmanHillard with Ogilvy as PR AOR
By Sean Czarnecki
PR Week - September 28, 2016
Ogilvy expects to finalize its campaign by the end of next month and roll it out in phases in the first quarter of next year. It will target 12 markets in three regions: the Americas, including the U.S., Canada, Brazil, and Mexico; EMEA, including the U.K., France, Germany, and Switzerland; and APAC, focusing on China, India, Hong Kong, and Singapore. Ogilvy beat at least a dozen other global agencies during a competitive pitch early this summer with multiple rounds worldwide to win the seven-figure, five-year deal, Collins said. The partnership began this month, at the start of CFA’s fiscal year after the transition process was finished. As many as eight staffers are working on the account.
Porta bemoans EU Referendum impact as H1 fee income dips
By John Harrington
PR Week - September 29, 2016
"The very good start to 2016 for Porta was offset by the impact of the Brexit vote in the UK," the company stated. "This undoubtedly had a negative effect on all corporate decision-making in general and on the housing and property market in particular. The number of IPOs diminished significantly and our PPS business - the market leader in property with an emphasis on housing - was adversely affected."
Ketchum formalises global influencer offering including global training plan
By Sam Burne Jaines
PR Week - September 29, 2016
Wool, who is also partner and president of Ketchum Sports & Entertainment, writes: "With the market maturing and influencers commanding ever higher fees, not to mention a glut of influencer database companies flooding the market, our evolved thinking is that this discipline requires more (not less) big picture thinking, dedicated training and in-depth understanding."
What’s the Buzz Surrounding Measurement Month?
By Christine Perkett, Founder, SeeDepth
Bulldog Reporter - September 28, 2016
As part of an initiative to help brands and agencies embrace PR measurement, our company, SeeDepth, a PR Analytics firm, created a month of “trading cards” with tips and thoughts on the industry’s top buzzwords. They might help you to better understand why measurement is so vital, how to get started with the right tools, and what to think about in creating a measurement strategy. We share some of them, here.
Stars of PR PROfiles: Ken Makovsky, Makovsky + Company
Bulldog Reporter - September 28, 2016
Most misunderstood thing about PR. If you’re talking about the general public, I would say that overall, people don’t understand exactly what it is we do, the strategy that is involved, and the array of activities under the discipline’s umbrella. It’s not “spin,” a term which I feel has done a great disservice to the field and the impact that it can have.
Curtis Kelly Returns to BrandLink Communications as VP of Lifestyle
Bulldog Reporter - September 28, 2016
After a year at Bloomingdale’s, Curtis Kelly has returned to BrandLink Communications as Vice President of Lifestyle, working on clients such as HSN, Drybar, Too Faced, GloPro, Amsale, Saint Abel, and Stella & Dot.
JMPR Public Relations Hires Brian Alexander as New Account Manager for Automotive and Aftermarket Teams
Bulldog Reporter - September 28, 2016
Prior to joining the firm, Alexander served as an automotive industry consultant, helping to launch a connected car company, contributing to media relations in the industry, and supporting the world’s first autonomous vehicle track day. Previously, he also helped to lead regional PR, event and media fleet work for a major OEM at a national PR agency, serving as an in-house automotive expert and training resource. His prior experience also includes consumer tech PR.
30 jobs in the PR and marketing world
By Clare Lane
PR Daily - September 28, 2016
Are you beginning another year with the same company? Perhaps it’s time for a change. Netflix—which is known for having an innovative work culture—is seeking its next programmatic marketing manager. Not the job for you? See what else we have in our weekly professional pickings:
Subject Matter Announces Veteran Comms Exec John Buckley to Join Company as CEO
Bulldog Reporter - September 28, 2016
Subject Matter, an integrated communications, government affairs and marketing firm, announced that John Buckley, formerly with The Harbour Group, would become its first Chief Executive Officer. A leading communications executive with a national profile, Buckley brings more than 35 years of political, corporate, and agency experience to his new position.
Failed Corp. Social Responsibility Equals Brand Alienation: Why CSR Efforts Must Align with PR Strategy
Bulldog Reporter - September 28, 2016
Karla Jo Helms, public relations innovator and veteran CEO of JoTo PR, has been advising her clients since the founding of her PR firm to contribute back to economic development while also improving the overall quality of the workforce by aiding in social, environmental and ethical concerns. Companies like SeaWorld can agree that all press is not good press. When the release of the documentary ‘Blackfish’ exposed the cruel treatment of orcas within the park, people’s opinion of the business plummeted, and response to the documentary didn’t help their case. Other companies such as Nestle, Walmart and Chase Bank are not only slacking on their environmental responsibilities, but are also being criticized for human rights violations, unethical promotions, financial schemes and more.
In2Summit A-P: P&G Wants To Connect Content To Commerce
By Paul Holmes
Holmes Report - September 28, 2016
Claire Tsubono, managing director of media firm Starcom in Guangzhou, agrees. “People have so many choices in terms of media and products that you have to do something special to catch their attention.” She points to the fact that there are more than 250 live broadcast sites in China that will help marketers communicate with consumers. “They give brands the opportunity to have a longer conversation with their customers.” But there is a challenge in using these sites, Liu says, because social media sites and commerce sites are still separate—which means PR professionals need to find creative ways to make the connection between content and commerce.
Report: 95% of content doesn’t garner engagement
By Beki Winchel
PR Daily - September 29, 2016
Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
MSLGroup Named 2016 Regional Consultancy Of The Year In Asia-Pacific
Holmes Report - September 29, 2016
The award recognizes the Publicis-owned agency’s impressive recent growth in the region: in a little more than a decade, MSLGroup has evolved from a 15-person startup in China to one of the top multinational agencies in the Asia-Pacific, with a network of 1,500 professionals in 36 offices across the region. Growth in 2015 was close to 20%, with much of the new business coming from established brands like longtime MSL clients P&G and Coca-Cola, as well as the likes of Mondelez, Cadillac, Adidas, AXA, Volkswagen, Lego, Pfizer, Audi, Panasonic, and UBS and some of the region’s—and the world’s—most disruptive companies: Netflix, Uber, Airbnb, Alibaba Group, Tencent, WhatsApp, Xiaomi, Google.
Dentsu Wins Best Of Show At 2016 Asia-Pacific SABRE Awards
Holmes Report - September 29, 2016
Dentsu took home five Gold SABRE Awards, as well as the Platinum SABRE presented for the best overall campaign in the region this year, for “Second Life Toys,” a campaign designed to encourage more Japanese to register as organ donors. Ogilvy PR, meanwhile, took home more Gold SABREs than any other agency, with nine winning campaigns. Edelman and its clients earned six Gold SABREs, while Adfactors matched Dentsu with five Gold trophies. Genesis Burson-Marsteller, MSLGroup and Weber Shandwick took home three trophies each.
WE Communications Makes Senior International Hires
Holmes Report - September 29, 2016
WE Communications has hired Philip Channon to the newly-created role of international chief operating officer, and named Michael Murphy, who has served as a global advisor to the firm for the past couple of years, as non-executive director. Channon reunites with WE Communications international president Alan VanderMolen, with whom he worked at Edelman, before both men departed the latter firm last year. Channon, who remains based in Hong Kong, reports to both VanderMolen and global CFO Corey Kalbfleisch, while former Grayling CEO Murphy (in London) reports to VanderMolen.
Alibaba Brings In Interel For International Public Affairs Support
By Arun Sudhaman
Holmes Report - September 29, 2016
The move comes as Alibaba aims to position itself as a gateway to China's massive consumer market. "We’re looking forward to helping the company bring that positive message to political stakeholders in the months and years ahead," said Interel CEO Fredrik Lofthagen. According to the company's entry on the EU Transparency Register, Aliaba is particularly focused on legislation affecting e-commerce, intellectual property, data protection and SME policy. The company's public affairs efforts are overseen by VP and head of international government relations Eric Pelletier.
In2Summit A-P: PR Industry Must Move Beyond Vanity Metrics
By Paul Holmes
Holmes Report - September 29, 2016
A panel sponsored by Edelman and focused on “The Role of Data and Analytics in Communications Marketing” emphasized the need for all PR people to understand and embrace big data, while a subsequent session sponsored by Allison+Partners looked at “Measurement and ROI: Too Much of a Good Thing?” and discussed the need for more “left-brain” thinking without losing sight of the importance of “right brain” creativity. On both panels there was widespread agreement that data and analytics and measurement and evaluation would be more important to success in the profession.
###
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.