Hi! Here's your Daily PR Brief! - July 19th, 2017
Hi! Here are some of today's best clips:
How Live Tweeting Scandal Helped Me Get a Job (Spin Sucks - July 19, 2017)
How to win a PR and digital marketing award (Influence Magazine - Chartered Institute of Public Relations - July 19, 2017)
How To Find Your Company's North Star Metric (Forbes - July 19, 2017)
Corporate communications 101, courtesy of Tesla (PR Daily - July 19, 2017)
How much can tech tools transform PR? (Ragan - July 19, 2017)
Former Uber PR Head Rachel Whetstone Takes Newly-Created Role At Facebook (The Holmes Report - July 19, 2017)
DKC Posts Highest-Grossing Month in Company History (Bulldog Reporter - July 19, 2017)
Holiday Gift Guide Pitching Tips for PR Pros (Cision - July 19, 2017)
Our practical steps for better blogger engagement (Influence Magazine - Chartered Institute of Public Relations - July 18, 2017)
Crisis Management 101: Shark Week Case Study, Pt. 1 (SHIFT Communications - July 19, 2017)
Boosting The Hospitality Business with PR (Ronn Torossian - July 19, 2017)
Summary Section:
How Live Tweeting Scandal Helped Me Get a Job
By Debbie Johnson
Spin Sucks - July 19, 2017
Using Twitter to network, to engage with new people, to build relationships can help you meet fantastic PR professionals and advance in your career.
How to win a PR and digital marketing award
By Jill Coomber, Co-founder of OneChocolate
Influence Magazine - Chartered Institute of Public Relations - July 19, 2017
We’ve been a finalist for 10 awards recently. So, how do we do it? See our top tips below.
How To Find Your Company's North Star Metric
By Andrew Miller
Forbes - July 19, 2017
Your company has a defined mission to meet a need and a unique value proposition to meet that need better than anyone else (at least you should). The North Star metric gives you a direction that is in line with the value you offer to your customers.
Corporate communications 101, courtesy of Tesla
By Tim Sackett
PR Daily - July 19, 2017
A concise, firm and swift response to allegations can prevent a story from catching fire.
How much can tech tools transform PR?
By Wendy Marx, President of Marx Communications
Ragan - July 19, 2017
A recent article asserts public relations pros lag their sales and marketing peers in the realm of automation, but what of the value of creative insights and inspiration? Here’s a counterpoint.
Former Uber PR Head Rachel Whetstone Takes Newly-Created Role At Facebook
The Holmes Report - July 19, 2017
Former Uber communications head Rachel Whetstone has landed at Facebook in a newly-created VP role overseeing communications for WhatsApp, Instagram and Messenger products.
DKC Posts Highest-Grossing Month in Company History
By Richard Carufel
Bulldog Reporter - July 19, 2017
DKC, the full service public relations, marketing, and government affairs firm and one of the top ten independent PR agencies in the U.S., announced today a solid first half of 2017 with fee revenue up seven percent.
Holiday Gift Guide Pitching Tips for PR Pros
By Anna Marevska
Cision - July 19, 2017
Mid-summer in public relations means one thing holiday gift guide pitching season is here. Learn how to may your pitch land a placement.
Our practical steps for better blogger engagement
By Ruth Roache
Influence Magazine - Chartered Institute of Public Relations - July 18, 2017
We engage with bloggers to create buzz ahead of launch events, attend openings, write reviews and trial new products. Here are our top tips on how best to work with influencers and bloggers.
Crisis Management 101: Shark Week Case Study, Pt. 1
By Emily Mong
SHIFT Communications - July 19, 2017
What should you do before misinformation swirls and hysteria mounts during a crisis? Find a PR firm to handle your crisis management.
Boosting The Hospitality Business with PR
By Ronn Torossian - CEO of 5WPR
Ronn Torossian - July 19, 2017
Even if you only have one location – restaurant, bar, hotel and the like, public relations should be part and parcel of every day. There are some things you should be doing to keep your business in the minds of customers – both current and potential ones.
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