Daily PR Brief - September 30th, 2016
Good morning. Here are today's top clips -
Karhoo hails Cohn & Wolfe as first North American AOR (PR Week - September 29, 2016)
Finsbury ups Yim Wong to partner among raft of global promotions (PR Week - September 30, 2016)
HIPPEAS Picks M&C Saatchi PR (O'Dwyer's - September 29, 2016)
Behind the Headlines With Mark Olson (Cision - September 29, 2016)
Pitching Food Content with Saveur Digital Editor Dan Dao (Cision - September 30, 2016)
5 Tips (+1 Bonus) for Addressing a Crisis (Meltwater - September 30, 2016)
Hotwire Buys San Francisco's Eastwick Communications (Holmes Report - September 30, 2016)
Why is Measurement Usually an Afterthought? (Institute for Public Relations - September 28, 2016)
The Center for Emotional Marketing Names Feintuch Communications as PR Agency of Record (Bulldog Reporter - September 29, 2016)
Sterling Consolidated Retains UPTICK Newswire as Its Investor Relations Firm (Bulldog Reporter - September 29, 2016)
PR Can Speak ROI With Marketing (Burrelles Luce - September 30, 2016)
Metzger Albee Public Relations Rebrands as MAPR, Announces Partnership with LINKS WorldGroup (Bulldog Reporter - September 29, 2016)
Brandstyle Communications announces West Coast expansion (Hispanic PR Blog - September 30, 2016)
60 Seconds with Jon Lonsdale, Octopus Group (Gorkana - September 30, 2016)
Opinion: How to replace ‘hurry sickness’ with creative success (Gorkana - September 30, 2016)
Superdrug hires Well Hello for health PR activity (Gorkana - September 30, 2016)
Clarion expands to Scotland (Gorkana - September 29, 2016)
Summary Section:
Karhoo hails Cohn & Wolfe as first North American AOR
By Diana Bradley
PR Week - September 29, 2016
The WPP firm is providing strategic communications counsel and media relations services for the U.S. launch. "Within a year, we will be in 100 cities globally and a lot of the major cities across America," said Adam Fresco, Karhoo's global comms director. "So [Cohn & Wolfe] will be helping with messaging around all of those." Cohn & Wolfe’s main objective is to build consumer awareness of Karhoo, which Fresco described as "an Expedia for the ground-transportation business."
Finsbury ups Yim Wong to partner among raft of global promotions
By John Harrington
PR Week - September 30, 2016
Finsbury has announced a series of promotions across the business, the most senior of which is Yim Wong moving from principal to partner at the London office. Elsewhere in London, Benita Barretto and Nicola McGowan have moved from associate partner to principal and four associates have become senior associates: Simon Ellis, Sarah Roberts, Olivia Simpson and Bryn Woodward. Globally, five executives have moved to an associate position: Angharad Knill (London), Darya Lunina (Moscow), Aditi Mane (Dubai), Emma Russell (London), Harry Worthington (London).
HIPPEAS Picks M&C Saatchi PR
By Editorial Staff
O'Dwyer's - September 29, 2016
Only 35 years old, Bisterzo hopes to reach out to Millennials with his product's organic nature, nutritional value (130 calories per serving), and global nature. A portion of profits will go to chickpea farmers in developing nations. “M&C Saatchi PR is grounded in their commitment to drive our mission of spreading of Peas and Love, making them the perfect partner to tell our story," Bisterzo said.
Behind the Headlines With Mark Olson
By Maria Materise
Cision - September 29, 2016
Mark Olson, vice president and head of PR, San Francisco at LEWIS, says by working together, PR and digital teams can maximize their effectiveness and learn from each other. In this interview, Mark discusses why brands need to focus on delivering a consistent message, how to best approach the media and the role social media plays for PR.
Pitching Food Content with Saveur Digital Editor Dan Dao
By Laura Botham
Cision - September 30, 2016
I love meeting publicists who share the same enthusiasm for the hospitality industry as I do, because it usually translates to them being knowledgeable and reliable. It’s also very apparent when someone is pitching something they don’t understand or care about. And even when someone has a less-exciting client, it’s always refreshing they can be honest and say “Hey, I know this isn’t the most thrilling topic, but I really think there is a story here – Can you take a look?,” rather than try to pass it off as something exciting just for the sake of it.
5 Tips (+1 Bonus) for Addressing a Crisis
By Yariv Rabinovitch
Meltwater - September 30, 2016
Customers are usually the most directly affected by a crisis. Understanding to what extent the crisis has negatively impacted them and how many customers are unhappy will help you in your resolution. Investors A crisis can have a negative impact on your company’s stock price. Find out how the financial community is reacting, taking this into consideration when you communicate with investors.
Hotwire Buys San Francisco's Eastwick Communications
Holmes Report - September 30, 2016
Eastwick, which reported revenues of more than $11m last year, will bring around 55 staffers to Hotwire, taking the agency's combined headcount to 70 in the US. Barbara Bates and Heather Kernahan of Eastwick will remain in their roles as CEO, North America and president, respectively, within the new Hotwire US business, overseeing offices in both San Francisco and New York.
Why is Measurement Usually an Afterthought?
By Nicole Moreo
Institute for Public Relations - September 28, 2016
One of the most important learnings – listen and ask the right questions before a campaign to make sure you are setting measurable objectives and your metrics are tied to actual business goals. [There are two AMEC archived webinars to help explain this process called “Setting Measureable Objectives” and “Beyond Vanity Metrics” that can be found at amecmmna.com]. By starting before the campaign or project begins, you can make sure you are gathering the correct data and including the correct stakeholders ensuring your reports will resonate.
The Center for Emotional Marketing Names Feintuch Communications as PR Agency of Record
Bulldog Reporter - September 29, 2016
“For the last 20 years, we have quietly partnered with many of the world’s leading consumer companies taking their iconic brands through a true discovery process that helps them realize their full potential and deliver increased ROI,” said Zane. “Given the insights gleaned from our work in understanding how consumers make decisions, we decided it was time to share our learning more broadly. We looked at several firms but were impressed with the Feintuch team’s hands-on approach, commitment and interest in understanding the nuances of our brand-building framework.”
Sterling Consolidated Retains UPTICK Newswire as Its Investor Relations Firm
Bulldog Reporter - September 29, 2016
UPTICK Newswire will serve as the point of contact for current and future investors for Sterling Consolidated Corp, in addition to providing the Company with content promotion and press release distribution to improve shareholder liquidity and attract new shareholders and investors for the company.
PR Can Speak ROI With Marketing
By Tressa Robbins
Burrelles Luce - September 30, 2016
Any good measurement program begins with conversations—both with management and your marketing counterparts. Jeni and Aron agree that alignment is critical. When this is not the case, it can be difficult to prove that your PR work has increased awareness and engagement—especially when marketing is taking the credit for it (because you are not measuring). Perhaps you don’t have the data you need, or don’t have the budget, or have trouble convincing management of the need (when they just want to see volume of clips).
Metzger Albee Public Relations Rebrands as MAPR, Announces Partnership with LINKS WorldGroup
Bulldog Reporter - September 29, 2016
Metzger Albee Public Relations announced a rebranding, simplifying the name to MAPR, and an expanded partnership with LINKS WorldGroup, based in Miami. “After a successful trial program, we have found that MAPR and LINKS complement each other well and are excited to deepen our relationship to service clients in both the U.S. and throughout Central and South America and the Caribbean,” said MAPR President and CEO Doyle Albee. “The name shift to MAPR continues to honor the strong base founder John Metzger built over a quarter of a century while also signaling the new capabilities we’ve added both here in Colorado and through our relationship with LINKS.”
Brandstyle Communications announces West Coast expansion
By Laurita
Hispanic PR Blog - September 30, 2016
To support with business development and spearhead the L.A. office, Brandstyle has brought on board strategic communications expert Shannon de Laat. With over ten years of industry experience, Shannon has designed and directed communications programs for some of the world’s biggest lifestyle and beauty brands in New York, Los Angeles and London including Dermalogica, Diptyque Paris, CARGO Cosmetics, Neutrogena, Aveeno, Roc Skincare and Grey Goose Vodka / Bombay Sapphire Gin.
60 Seconds with Jon Lonsdale, Octopus Group
By Emily Andrews
Gorkana - September 30, 2016
I’m most proud of the way that, over the last few years, we’ve evolved Octopus Group from a PR company, into something very different. Our proposition is called ‘Brand to Sales’, and it’s about everything we do for clients being focused on helping them build their brand and sales pipeline as quickly as possible to accelerate growth.
Opinion: How to replace ‘hurry sickness’ with creative success
By Richard O'Donnell
Gorkana - September 30, 2016
These changes have contributed to an ‘always on’ environment for communications people. They need to be constantly in touch and can be easily embarrassed just being away from the news for a short time. The reason I wrote Too Fast To Think was to explore the idea that the overload might have more pernicious effects on communicators. We all came into this industry because we have creative skills but it struck me that this constantly disrupted lifestyle was changing the way we work creatively. Drive slower. Walk slower. Moving from being a ‘Type A’ is difficult, but it might keep you alive. It will not come to the impatient. You may never learn to love the queue or the line, but you can be calm in doing so. Ideas do not arrive by timetable. If you live by the clock, you will not allow creativity to intervene. Waste time. Enjoy being idle. You don’t have to be the smartest person in the room. Speak last in meetings.
Superdrug hires Well Hello for health PR activity
By Richard O'Donnell
Gorkana - September 30, 2016
Well Hello has been briefed to build Superdrug’s health and wellness credentials, services and products. It will also deliver editorial and creative content across a range of business areas, from online doctor to sexual health, intimate health, smoking cessation, diet and fitness.
Clarion expands to Scotland
By Richard O'Donnell
Gorkana - September 29, 2016
Clarion’s expansion into Scotland aims to take advantage of the opportunities to work with food, drink and family businesses in the country, as well as Scottish brands looking for both national and local exposure, delivered with the expertise of a London PR consultancy, according to the agency.
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