It's Friday! Read your Daily PR Brief! - July 21st, 2017
Happy Friday! Here are some of today's best clips:
7 metrics PR pros should be tracking (PR Daily - July 21, 2017)
Birthplace of Elvis Looks for PR Firm (O'Dwyer's - July 20, 2017)
How to squeeze the most juice out of media coverage (PR Daily - July 21, 2017)
Playing the Game: 4 Tips for Building a Career in Sports PR (Public Relations Society of America - July 21, 2017)
The Big Question: Which PR Conferences are Most Valuable? (Spin Sucks - July 21, 2017)
Using PR to Increase Website Traffic (TrendKite - July 21, 2017)
So, You Want to Work In PR: A Tale from A Recent Grad (SHIFT Communications - July 21, 2017)
Why PR and Marketing Companies Should Not Ignore Glassdoor (Adweek - July 21, 2017)
How to prevent or resolve your next PR crisis (Ragan - July 21, 2017)
4 ways to maintain media relations momentum during the holiday season (Axia Public Relations - July 21, 2017)
Do Contacts Really Matter? Debunking the Media Relations Myth (Business 2 Community - July 20, 2017)
Summary Section:
7 metrics PR pros should be tracking
By Gini Dietrich, Founder and CEO of Arment Dietrich
PR Daily - July 21, 2017
If measuring your strategies and tactics doesn’t thrill you, know that gathering data and making sense of analytics can help you know how much ROI your work produces. Here’s how to start.
Birthplace of Elvis Looks for PR Firm
By Kevin McCauley
O'Dwyer's - July 20, 2017
Tupelo, the Mississippi birthplace of Elvis Presley, is looking for a PR firm to get national media to attract visitors, according to a report in the city’s Daily Journal.
How to squeeze the most juice out of media coverage
By Andy Crestodina, Strategic Director of Orbit Media
PR Daily - July 21, 2017
A print or online mention will vanish into the ether unless you actively share the piece, show gratitude and continue promoting it. Here’s how to make the most of your big score.
Playing the Game: 4 Tips for Building a Career in Sports PR
By Bryan Harris
Public Relations Society of America - July 21, 2017
If you’re hoping to cultivate a successful career in sports public relations, or virtually any communications function, then remember these four things.
The Big Question: Which PR Conferences are Most Valuable?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 21, 2017
PR conferences: Should you or shouldn't you attend? Which is the best? PR experts weigh in on the best PR conferences to attend.
Using PR to Increase Website Traffic
By David Moore
TrendKite - July 21, 2017
PR can be a powerful driver of website traffic by attracting new visitors & improving organic search results.
So, You Want to Work In PR: A Tale from A Recent Grad
By Briggs Brady
SHIFT Communications - July 21, 2017
So you want to work in PR, huh? Following these steps will put you in a great position to either land that desired PR job or help maintain it.
Why PR and Marketing Companies Should Not Ignore Glassdoor
By Curtis Sparrer, Principal at Bospar
Adweek - July 21, 2017
A positive brand perception can go a long way. Glassdoor isn’t just a tool for hiring quality employees, it’s also a recruiting, branding and public relations solution that’s often neglected but shouldn’t be.
How to prevent or resolve your next PR crisis
By Bill Comcowich
Ragan - July 21, 2017
To avoid a PR catastrophe, pay attention to repeated criticism, anticipate specific scenarios and practice your response plan.
4 ways to maintain media relations momentum during the holiday season
By Marjorie Comer
Axia Public Relations - July 21, 2017
Holidays can throw a wrench into your media-pitching efforts. Therefore, you should be aware of upcoming holidays and vacation seasons and prepare and plan accordingly.
Do Contacts Really Matter? Debunking the Media Relations Myth
By Shannon Furey - Public Relations Director, M STUDIO
Business 2 Community - July 20, 2017
Public relations pros at their core are story tellers. They know how to communicate a message and position it in a way that resonates with audiences. They also understand the necessary channels and mediums by which to communicate the message. This is the essence of media relations.
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