Hello! Read your Daily PR Brief! - July 25th, 2017
Hello! Here are some of today's best clips:
How to step around 6 common PR traps (PR Daily - July 25, 2017)
How much money is bad writing costing your business? (Ragan - July 25, 2017)
Q2 Revenue Decline For Major Agencies Spreads To Interpublic PR Shops (The Holmes Report - July 25, 2017)
Why Public Relations Agencies Are Evolving (Forbes - July 21, 2017)
Public Relations Institute of Ireland seeks new leader as CEO takes job with country's new Taoiseach (PR Week - July 25, 2017)
Anthony Scaramucci Cannot Fix a PR Problem with Messaging (Spin Sucks - July 25, 2017)
What Do Buzzwords and Video Production Have in Common? (Spin Sucks - July 24, 2017)
Touchpoint Analytics and the PESO model (Spin Sucks - July 25, 2017)
How to squeeze the most juice out of media coverage (PR Daily - July 25, 2017)
Omnicom 'Adjusting' PR Leadership After Another Tough Quarter Says John Wren (The Holmes Report - July 25, 2017)
Fort Worth Transportation Authority Seeking Communications and Marketing Firm (Everything PR - July 25, 2017)
Summary Section:
How to step around 6 common PR traps
By Marijane Funess
PR Daily - July 25, 2017
Public relations work is rife with pitfalls. Follow these tips to circumvent the unprepared spokesperson, negative coverage and the dreaded budget overage.
How much money is bad writing costing your business?
By Ann Wylie, President of Wylie Communications
Ragan - July 25, 2017
Unclear messages tax the time and patience of colleagues, clients, partners and execs. Clarifying and streamlining your emails, letters, manuals, etc., will save your organization big bucks.
Q2 Revenue Decline For Major Agencies Spreads To Interpublic PR Shops
By Paul Holmes
The Holmes Report - July 25, 2017
Interpublic’s public relations agencies saw their second quarter revenues decline slightly as continued political uncertainty in the US led to increased caution.
Why Public Relations Agencies Are Evolving
By Glenn Gray, Vice President, Buffalo.Agency
Forbes - July 21, 2017
The focus areas of traditional public relations agencies are changing. Small, mid-size and large firms represent clients whose communication wants and needs are progressing as business and consumer habits evolve.
Public Relations Institute of Ireland seeks new leader as CEO takes job with country's new Taoiseach
By Sam Burne James
PR Week - July 25, 2017
John Carroll has left the Public Relations Institute of Ireland to take a role as a special adviser to the Taoiseach, the country's prime minister. The recruitment process has begun and is being handled by Dublin executive search firm Principal Connections.
Anthony Scaramucci Cannot Fix a PR Problem with Messaging
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 25, 2017
The new White House communications director seemingly was hired to fix a PR problem with better messaging. But what if the problem is leadership, not PR?
What Do Buzzwords and Video Production Have in Common?
By Tony Gnau
Spin Sucks - July 24, 2017
What exactly is sizzle reel? Tony Gnau makes the case on why PR professionals should stop using generic terms when asking video producers to create PR videos.
Touchpoint Analytics and the PESO model
By Tim A. Bohlen
Spin Sucks - July 25, 2017
Touchpoint analytics and the PESO Model, two sides of the same coin? Tim A. Bohlen says they are indeed.
How to squeeze the most juice out of media coverage
By Andy Crestodina, Strategic Director of Orbit Media
PR Daily - July 25, 2017
A print or online mention will vanish into the ether unless you actively share the piece, show gratitude and continue promoting it. Here’s how to make the most of your big score.
Omnicom 'Adjusting' PR Leadership After Another Tough Quarter Says John Wren
By Arun Sudhaman
The Holmes Report - July 25, 2017
"We got to grab a few new hunters to start the place up," said Omnicom CEO after his PR firms slipped back into decline during the second quarter of this year.
Fort Worth Transportation Authority Seeking Communications and Marketing Firm
By John Goode
Everything PR - July 25, 2017
The Fort Worth Transportation Authority (FWTA) in Texas is seeking proposals from qualified firms to provide support for FWTA’s ongoing and future governmental relations and communications efforts.
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