Hello! Read your Daily PR Brief! - July 27th, 2017
Hello! Here are some of today's best clips:
PR Measurement: What to Measure at Each Stage of the Funnel (Spin Sucks - July 27, 2017)
30 jobs in the PR and marketing world (PR Daily - July 27, 2017)
Are You Really Ready To Go Viral? Three Ways To Prepare For A Viral Story (Forbes - July 26, 2017)
Obtaining Higher Profitability in the PR Industry (O'Dwyer's - July 26, 2017)
Don't drop the ball when you get this 'gimme' interview question (PR Daily - July 27, 2017)
6 ways to handle a PR crisis (Ragan - July 27, 2017)
Edelman Appoints Brunswick's Laurie Hays To EVP Financial Comms (The Holmes Report - July 27, 2017)
How State Farm Uses Social Listening to Humanize Its Brand (PR News - July 27, 2017)
How To Leverage Your PR Agency's Expertise For Your Business's Success (Forbes - July 27, 2017)
5 easy ways to protect your IT from hackers & malware (Influence Magazine - Chartered Institute of Public Relations - July 27, 2017)
Summary Section:
PR Measurement: What to Measure at Each Stage of the Funnel
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 27, 2017
Recently a reader asked what to include in her PR measurement report if she can't use AVEs and the client doesn't sell a product. Here is the answer.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - July 27, 2017
Get in the giving spirit with this week’s featured job opening. Plus, check out a roundup of open positions.
Are You Really Ready To Go Viral? Three Ways To Prepare For A Viral Story
By Rebekah Riley
Forbes - July 26, 2017
Everyone wants to go viral. Going viral is a wild ride -- just make sure you're prepared for it from a communications standpoint.
Obtaining Higher Profitability in the PR Industry
By Richard Goldstein
O'Dwyer's - July 26, 2017
In the past, I’ve outlined the road to profitability. This month I will again give my views on this subject.
Don't drop the ball when you get this 'gimme' interview question
By Brad Phillips
PR Daily - July 27, 2017
Whether you ‘meet the press’ on camera, on mic or for a print article, that final, comprehensive follow-up query affords you a marvelous opportunity. Here’s how to make the most of it.
6 ways to handle a PR crisis
By Katie Harrington
Ragan - July 27, 2017
How you respond to a disaster or consumer backlash can make or break your organization’s reputation. Consider a few suggested methods—along with a couple to avoid.
Edelman Appoints Brunswick's Laurie Hays To EVP Financial Comms
By Jade Eckardt
The Holmes Report - July 27, 2017
Edelman has appointed Brunswick Group's Laurie Hays to executive vice president of the firm's financial Communications and capital markets practice.
How State Farm Uses Social Listening to Humanize Its Brand
By Samantha Wood
PR News - July 27, 2017
State Farm's Joe Strupek, who will speak at the upcoming Digital and Marketing Show Oct. 17-19 in Miami, shared best practices for utilizing social listening on Twitter to put a face on the brand.
How To Leverage Your PR Agency's Expertise For Your Business's Success
By Forbes Agency Council
Forbes - July 27, 2017
Treat the agency like a partner, not like a vendor. If you build a strong partnership built on honesty and clearly articulate your expectations, a PR agency can help you communicate the right message to your audience, build a strong public image for your brand and achieve all your PR goals.
5 easy ways to protect your IT from hackers & malware
By Sarah Adams
Influence Magazine - Chartered Institute of Public Relations - July 27, 2017
By following some straightforward IT rules and protocols, we can go some way towards stopping hackers creeping across our systems, stealing data and spreading malware.
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