Happy Friday! Here's your Daily PR Brief! - July 28th, 2017
Happy Friday! Here are some of today's best clips:
The Digital Revolution Has Changed PR (TrendKite - July 28, 2017)
6 stories not worth a pitch (Ragan - July 28, 2017)
Mark Renshaw To Lead Edelman’s Global Creative Strategy (The Holmes Report - July 27, 2017)
The Press Release Template (Business 2 Community - July 27, 2017)
Clear language means clear language – six tips for writing in plain English (Influence Magazine - Chartered Institute of Public Relations - July 28, 2017)
The Fireside Chat: An Inside PR Co-Op with Tyler Brown (Spin Sucks - July 28, 2017) [VIDEO]
Crisis Issue? Own It: Shark Week Case Study, Part 4 (SHIFT Communications - July 28, 2017)
4 Avoidable Retail PR Disasters (Creative PR - May 30, 2017)
5 critical questions to ask if your company doesn’t have enough following on Facebook (Axia Public Relations - July 28, 2017)
How PR Disasters Destroy Brand Perception and Bottom Line (Business 2 Community - July 28, 2017)
Joe Quenqua Joins 42West As Managing Director (Bulldog Reporter - July 28, 2017)
Summary Section:
The Digital Revolution Has Changed PR
By Lacey Miller
TrendKite - July 28, 2017
Storytelling, relationships, and brand identity have always been and will always be essential to PR, but how they are put to use has been forever altered.
6 stories not worth a pitch
By Marijane Funess
Ragan - July 28, 2017
Don’t risk losing goodwill and damaging your credibility by mindlessly sending personnel announcements, website launches, product updates or your company newsletter.
Mark Renshaw To Lead Edelman’s Global Creative Strategy
By Paul Holmes
The Holmes Report - July 27, 2017
Jackie Cooper, global chair of creative strategy at Edelman for the past three years, is taking on a new role at the firm, while focusing more time and energy on her entrepreneurial interests. Mark Renshaw, currently global brand practice chair, will take over interim oversight of the firm’s creative strategy.
The Press Release Template
By Amy Rosenberg
Business 2 Community - July 27, 2017
Business 2 Community shares a template for your press releases.
Clear language means clear language – six tips for writing in plain English
By Gavin B. Harris
Influence Magazine - Chartered Institute of Public Relations - July 28, 2017
Orwell wrote more than great fiction. And as if he expected the early twenty-first century craze known as listicles, he wrote a list of six rules for writers to follow that make for a useful blog for PRs and copywriters.
The Fireside Chat: An Inside PR Co-Op with Tyler Brown [VIDEO]
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 28, 2017
On the July Spin Sucks Fireside Chat, Gini Dietrich chats with Tyler Brown about digital communications, his former role at the RNC, and Sean Spicer.
Crisis Issue? Own It: Shark Week Case Study, Part 4
SHIFT Communications - July 28, 2017
What's someone to do when a crisis issue hits? Own it. Read part 4 of our Shark Week series to see how we'd advise a client in a similar situation.
4 Avoidable Retail PR Disasters
By Meghan Cook
Creative PR - May 30, 2017
In PR, a good defensive strategy is just as critical as a good offensive strategy – especially in a world where an avoidable retail PR disaster can turn into a meme, a trending Twitter hashtag or a punch line on Jimmy Kimmel. Below are four avoidable retail PR disasters that could have saved both heartache and money.
5 critical questions to ask if your company doesn’t have enough following on Facebook
By Yulia Dianova
Axia Public Relations - July 28, 2017
You need to do more than routine posting on Facebook to create buzz and get new customers for your business. If your Facebook engagement isn’t where you want it to be, ask yourself the following questions.
How PR Disasters Destroy Brand Perception and Bottom Line
By Dave Sutton
Business 2 Community - July 28, 2017
When facing negative PR or bad online reviews, it is important to navigate the storm of public opinion and restore confidence in the brand.
Joe Quenqua Joins 42West As Managing Director
Bulldog Reporter - July 28, 2017
Long-time Disney communications executive and PR agency veteran Joe Quenqua has joined 42West as a Managing Director based in its Los Angeles office.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
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