Hello! Check out your Daily PR Brief! - July 31st, 2017
Hello! Here are some of today's best clips:
7 PR lessons from ‘Psycho’ (PR Daily - July 31, 2017)
How to Create a Coordinated Email and Social Strategy (Cision - July 31, 2017)
4 PR lessons from the backlash over HBO’s ‘Confederate’ (PR Daily - July 28, 2017)
Five Things to Remove from Your PR Proposal Right Now (Spin Sucks - July 31, 2017)
Predicting a PR Crisis: Shark Week Case Study, Part 5 (SHIFT Communications - July 31, 2017)
Where the Hell is PR on The New York Times Careers Chart? (Ishmael's Corner - The Hoffman Agency - July 30, 2017)
Are you following these 3 clothing rules for public speakers? (PR Daily - July 31, 2017)
FTI Consulting Misses Q2 Earnings, Strategic Comms Down 7.4% (The Holmes Report - July 31, 2017)
US 'the next big step' for Serviceplan Group as full-year income grows to €388m (PR Week - July 31, 2017)
Qualitative Analysis is Key to Creating Winning PR (Ronn Torossian - July 28, 2017)
The Top 8 PR Trends That Will Empower Your Business (Business 2 Community - July 28, 2017)
Summary Section:
7 PR lessons from ‘Psycho’
By Bill Spaniel
PR Daily - July 31, 2017
These killer communications insights can help you better hone your writing and make campaigns more effective.
How to Create a Coordinated Email and Social Strategy
By Josh Perlstein
Cision - July 31, 2017
It’s important for companies to invest in owning conversations with their consumers — and two of the most important tools are social and email marketing.
4 PR lessons from the backlash over HBO’s ‘Confederate’
By Beki Winchel
PR Daily - July 28, 2017
‘Our mistake was thinking that we would be able to announce an idea that was so sensitive and require so much care in a press release,’ said the network’s president of programming.
Five Things to Remove from Your PR Proposal Right Now
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - July 31, 2017
These five common things can sabotage your PR proposal. Learn what they are, why you should remove them, and what you can do instead.
Predicting a PR Crisis: Shark Week Case Study, Part 5
By Emily Mong, Lisa Zanchi
SHIFT Communications - July 31, 2017
Is it possible to predict a PR crisis without a crystal ball? Check out the finale of our Shark Week crisis communications case study to find out!
Where the Hell is PR on The New York Times Careers Chart?
Ishmael's Corner - The Hoffman Agency - July 30, 2017
Ticket scalpers. Stonemasons. Elevator repairmen. Virtually every job you can think of appears on the New York Times careers chart except PR.
Are you following these 3 clothing rules for public speakers?
By Nick Morgan
PR Daily - July 31, 2017
If you've ever worried about being over- or under-dressed for a presentation, this guide will ensure you always look your best.
FTI Consulting Misses Q2 Earnings, Strategic Comms Down 7.4%
By Arun Sudhaman
The Holmes Report - July 31, 2017
FTI Consulting has reported dismal results for Q2 of this year, with overall revenues down 3.4% to $444.7 million, missing the Zacks Consensus Estimate of $455 million.
US 'the next big step' for Serviceplan Group as full-year income grows to €388m
By John Harrington
PR Week - July 31, 2017
The US is "the next big step" for Europe's largest independent marcoms agency Serviceplan Group, CEO Florian Haller has told PRWeek as the firm announces a 14 per cent rise in full-year income.
Qualitative Analysis is Key to Creating Winning PR
By Ronn Torossian
Ronn Torossian - July 28, 2017
If you have to choose between quality and quantity, always choose “both.” If you’re not integrating qualitative research and analysis into your public relations campaigns, you are shortchanging yourself and your clients.
The Top 8 PR Trends That Will Empower Your Business
By Wendy Marx, President of Marx Communications
Business 2 Community - July 28, 2017
Let’s look at 8 trends that will affect your public relations tactics, and how these can empower your business moving forward.
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