Howdy! Here's your Daily PR Brief! - August 1st, 2017
Howdy! Here are some of today's best clips:
5 reasons to share your competitors’ content (PR Daily - August 1, 2017)
Why Tracking Attention is Important in a Digital Age (Spin Sucks - July 31, 2017)
3 Causes of Audience Friction That May Be Hurting Your Brand (PR News - July 31, 2017)
Contact Sport and Reality TV? Six Traits of a Credible PR Spokesperson (Institute for Public Relations - July 31, 2017)
5 Reasons Why Communications Internships Are Extremely Beneficial (Cision - August 1, 2017)
A PR Content Strategy: What to Include and How to Measure it (Spin Sucks - August 1, 2017)
How to Be the Boss of Your Time (SHIFT Communications - August 1, 2017)
Report: What ‘influencers’ require to partner with brands (PR Daily - August 1, 2017)
How to Deal With Negative Reviews (Business 2 Community - August 1, 2017)
This Month in Public Relations: Leveraging PR Opportunities at Conferences and Trade Shows (The Agency Inc (Canada) - July 31, 2017)
City of Los Angeles Seeking PR Firm (Everything PR - August 1, 2017)
Summary Section:
5 reasons to share your competitors’ content
By Matthew Royse
PR Daily - August 1, 2017
It might be counterintuitive, but sharing other organizations’ articles can help establish you as a source of valuable information and get you heard above the online cacophony.
Why Tracking Attention is Important in a Digital Age
By Robert Lanterman
Spin Sucks - July 31, 2017
How do you keep your audience's attention in this noisy world? More importantly, how do you create brand awareness and brand loyalty?
3 Causes of Audience Friction That May Be Hurting Your Brand
By Sophie Maerowitz
PR News - July 31, 2017
Consumers are faced with interruptive marketing tactics at every turn, and the fierce resistance to this messaging bombardment is a common barrier for many brands—maybe even yours.
Contact Sport and Reality TV? Six Traits of a Credible PR Spokesperson
By Jacqueline F. Strayer
Institute for Public Relations - July 31, 2017
If you were to hire a spokesperson for your organization, what are the traits you would want them to have? Here are some of the traits experience and research indicate that are especially important for credible spokespeople
5 Reasons Why Communications Internships Are Extremely Beneficial
By Ian Koenig
Cision - August 1, 2017
By gaining valuable experience, a massive network, and knowledge about your own passions, a summer internship is one of the most beneficial things you can do during your college career.
A PR Content Strategy: What to Include and How to Measure it
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 1, 2017
Most often, we create one-off pieces of content, without an overarching PR content strategy. When we do this, we miss out on achieving business objectives.
How to Be the Boss of Your Time
By Natalie Townsend
SHIFT Communications - August 1, 2017
It comes down to time management to truly thrive in this high-intensity agency environment. Here are a few tips to help you be the boss of your time.
Report: What ‘influencers’ require to partner with brands
By Kevin Allen
PR Daily - August 1, 2017
Most marketers have used the tactic in their campaigns, and 94 percent said it was effective. Which social media heavyweight should you work with, though? Consider these findings.
How to Deal With Negative Reviews
By Barry Roos
Business 2 Community - August 1, 2017
Negative reviews are a normal part of doing business in the age of social media. Every business gets negative reviews, it is how you deal with them that counts.
This Month in Public Relations: Leveraging PR Opportunities at Conferences and Trade Shows
The Agency Inc (Canada) - July 31, 2017
Whether you’re attending as an exhibitor, a speaker, or a guest, there are big PR opportunities most professionals don’t take advantage of that can help spread the word about your brand.
City of Los Angeles Seeking PR Firm
By John Aldo
Everything PR - August 1, 2017
The City of Los Angeles issued a PR RFP for Building Healthy Communities Outreach Plan.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
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