It's Friday! Check out your Daily PR Brief! - August 4th, 2017
Happy Friday! Here are some of today's best clips:
Six Things You Must Master If You Want To Be A CMO (Forbes - August 3, 2017)
OMG, can we please make the “how to” posts stop now?!?! (Communications Conversations - August 4, 2017)
Infographic: Avoid these 6 cringe-worthy social media behaviors (Ragan - August 3, 2017) [Infographic]
Rising Stars (The Holmes Report - August 3, 2017)
PR Lessons from a Stylish Tech Brand’s Un-Stylish Crisis Response (PR News - August 4, 2017)
How Strategic Social Media Use Enhances Communication Professionals’ Leadership Behavior (Institute for Public Relations - August 4, 2017)
5 facets of compelling copy (Ragan - August 3, 2017)
The Challenges Chief Marketing Managers Face Today -- And How To Stay Inspired (Forbes - August 4, 2017)
3 lessons your company can learn from the Aflac crisis (Axia Public Relations - August 4, 2017)
10 Public Relations Tactics That Will Make You a Startup Rockstar (Business 2 Community - August 3, 2017)
Mary Corcoran Exits Edelman For President Role At Twist Marketing (The Holmes Report - August 3, 2017)
Summary Section:
Six Things You Must Master If You Want To Be A CMO
By Renee Yeager
Forbes - August 3, 2017
History proves that it’s often harder for marketers to climb the ladder to the C-suite than it is for other executive positions. The CMO role is evolving into a more difficult job.
OMG, can we please make the “how to” posts stop now?!?!
By Arik Hanson
Communications Conversations - August 4, 2017
I see posts using these structures every day in my feeds. To the point where my Feedly is FULL of either “list” posts or “how to” posts. In fact, I’ve almost come to ignore these posts altogether for that exact reason.
Infographic: Avoid these 6 cringe-worthy social media behaviors [Infographic]
By Kevin J. Allen
Ragan - August 3, 2017
Promoting your organization too much, not replying to messages and misusing slang can alienate you from consumers and set you apart as a bad example of online branding.
Rising Stars
The Holmes Report - August 3, 2017
The Holmes Report's Influence 100 recognises the most important and influential in-house communicators from around the world.
PR Lessons from a Stylish Tech Brand’s Un-Stylish Crisis Response
By T.J. Winick
PR News - August 4, 2017
One would hope that a manufacturer of consumer products would understand the importance of communicating directly with the very consumers who purchase its products.
How Strategic Social Media Use Enhances Communication Professionals’ Leadership Behavior
By Hua Jiang, Yi Luo and Owen Kulemeka
Institute for Public Relations - August 4, 2017
This study marked a pioneering initiative to investigate how communication professionals’ strategic social media practices relate to the positive and negative impact of social media use upon their work.
5 facets of compelling copy
By Kristen Dunleavy
Ragan - August 3, 2017
To make your content resonate with more readers, craft scintillating headlines, vary sentence length, answer pressing questions, and respect their time.
The Challenges Chief Marketing Managers Face Today -- And How To Stay Inspired
By Matei Gavril
Forbes - August 4, 2017
Life is challenging for everyone, no matter where you live or what career path you follow. Advice from entrepreneurs can help CMOs stay inspired despite the stresses they face today.
3 lessons your company can learn from the Aflac crisis
By Lisa Goldsberry
Axia Public Relations - August 4, 2017
Use PR to avoid, endure and outlast whatever trouble strikes your company. Here’s how Aflac erased the stench of crisis and came out smelling like a rose.
10 Public Relations Tactics That Will Make You a Startup Rockstar
By Wendy Marx, President of Marx Communications
Business 2 Community - August 3, 2017
Startups face an interesting dilemma when it comes to public relations tactics. They need attention in order to grow their audience and increase brand awareness. But how can they become known when they are forced to compete with larger, more established businesses?
Mary Corcoran Exits Edelman For President Role At Twist Marketing
By Jade Eckardt
The Holmes Report - August 3, 2017
W2O Group has appointed Edelman's Mary Corcoran to become president of Twist Marketing as Annalise Coady takes on a new role as president of W2O's EMEA operations.
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