Howdy! Read your Daily PR Brief! - August 8th, 2017
Howdy! Here are some of today's best clips:
News flash: 6 tips to capitalize on breaking stories (PR Daily - August 8, 2017)
How Public Relations Firms Are Capitalizing On Marijuana Green Rush (Benzinga - August 8, 2017)
Byoir, PR Media, PR Groups, Destroyed by Ad Culture (O'Dwyer's - August 7, 2017)
How To Create A Unified Company Vision In Five Steps (Forbes - August 8, 2017)
IBM's Jon Iwata Takes On New Role As Chief Brand Officer (The Holmes Report - August 8, 2017)
Four Quotes to Remember During a PR Crisis (Spin Sucks - August 7, 2017)
Three Ways to Help Your News Release Really Stand Out (Spin Sucks - August 8, 2017)
In a PR Crisis, Move the Conversation (TrendKite - August 8, 2017)
Many Agencies Still Outsource Digital, Social Work (O'Dwyer's - August 8, 2017)
How Experience Surveys Help Brands Connect to Customers (Business 2 Community - August 8, 2017)
Summary Section:
News flash: 6 tips to capitalize on breaking stories
By Chris McMurry
PR Daily - August 8, 2017
With the 24-hour news cycle demanding incessant updates about developing reports, PR pros can grab air time for their clients and in-house experts. Here’s how to seize the moment.
How Public Relations Firms Are Capitalizing On Marijuana Green Rush
By Javier Hasse
Benzinga - August 8, 2017
A good PR manager can do a lot for a company. This is especially true for cannabis businesses, which fight with stigma, colliding regulatory and legal frameworks, lack of financing and an inability to advertise their products and services through traditional channels.
Byoir, PR Media, PR Groups, Destroyed by Ad Culture
By Jack O'Dwyer
O'Dwyer's - August 7, 2017
Many major PR firms, having been acquired by the ad conglomerates, went "dark," withholding information that previously had been disseminated. Their employees were discouraged from participating in outside groups.
How To Create A Unified Company Vision In Five Steps
By Ani Stepanian, Senior Marketing Director, Mercer Vine
Forbes - August 8, 2017
No matter how senior you get in an organization, no matter how well you’re perceived to be doing, your job is never done. While you have a lot of control over the vision and direction of your team, it's truly a group effort.
IBM's Jon Iwata Takes On New Role As Chief Brand Officer
By Arun Sudhaman
The Holmes Report - August 8, 2017
Jon Iwata has taken on the newly-created role as chief brand officer at IBM, after nine years overseeing marketing and communications After nine years overseeing marketing and communications, the influential IBM SVP will focus on brand stewardship, policy and communications, with CMO Michelle Peluso moving to a separate reporting line.
Four Quotes to Remember During a PR Crisis
By Daniel Wesley
Spin Sucks - August 7, 2017
Dealing with a PR crisis is not easy and it requires a lot of preparation in advance. Daniel Wesley tackles four things we can learn from a PR crisis.
Three Ways to Help Your News Release Really Stand Out
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 8, 2017
A news release is one teeny, tiny part of an overall communications program. To help it stand out, take these three extra steps for better success.
In a PR Crisis, Move the Conversation
By Lacey Miller
TrendKite - August 8, 2017
One of the most important things you can do when a crisis hits is drive traffic to your website where you can control the message and move the conversation past whatever went wrong and onto better news.
Many Agencies Still Outsource Digital, Social Work
By Jon Gingerich
O'Dwyer's - August 8, 2017
More than half of agencies making $4 million and less in annual net revenue said they don’t currently have the in-house capabilities needed to keep up with client demands for digital, mobile, social media and online marketing work.
How Experience Surveys Help Brands Connect to Customers
By Jana Barrett
Business 2 Community - August 8, 2017
Now, more than ever, consumers look for brands that deliver relevant, personalized messaging. We explore how two types of experience surveys help brands boost customer engagement by personalizing their communications.
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