Hello! Read your Daily PR Brief! - August 9th, 2017
Hello! Here are some of today's best clips:
The Earned Media Holy Grail: Business Press Coverage (SHIFT Communications - August 9, 2017)
Why Communications Needs A Seat At The Table (Forbes - August 9, 2017)
10 truths about content writers (PR Daily - August 9, 2017)
Infographic: Blueprint for social media success (Ragan - August 8, 2017) [Infographic]
Report: Majority Of Small US PR Firms Outsource Digital Work (The Holmes Report - August 9, 2017)
How To Write Social Media Headlines That Stand Out (Forbes - August 9, 2017)
7 online PR tools you can‘t work without (Ragan - August 9, 2017)
The “Smart Communications” Revolution: How to Optimize Earned Media Programs (Cision - August 9, 2017)
How to craft great corporate stories (PR Daily - August 9, 2017) [Infographic]
5 lessons from Google’s diversity dust-up (Ragan - August 9, 2017)
How To Build A Scalable Influencer Outreach Strategy (Mention Blog - August 9, 2017)
Summary Section:
The Earned Media Holy Grail: Business Press Coverage
By Amanda Munroe, Vice President, SHIFT
SHIFT Communications - August 9, 2017
Securing earned media today has become harder and that often starts with business press coverage. Here are tips for pitching business press.
Why Communications Needs A Seat At The Table
By Katie Jansen
Forbes - August 9, 2017
Founders and executives often leave communication teams out of strategy. Keep you public relations team in the loop to give them time to think strategically.
10 truths about content writers
By Lindsey McCaffrey
PR Daily - August 9, 2017
Producing compelling articles and branded copy that consumers actually want to read isn’t something that anyone can do—even if they think they can. Here’s a look into what it’s like.
Infographic: Blueprint for social media success [Infographic]
By Robby Brumberg
Ragan - August 8, 2017
Each online channel requires a different strategy and touch. Use this handy list to flit among Facebook, Twitter, YouTube, Instagram, LinkedIn and Pinterest.
Report: Majority Of Small US PR Firms Outsource Digital Work
By Jade Eckardt
The Holmes Report - August 9, 2017
New research by the Stevens Group reveals that 55% of small US PR firms outsource digital and social media work and lack high numbers of full-time employees equipped with the skill.
How To Write Social Media Headlines That Stand Out
By Clayton Johnson
Forbes - August 9, 2017
In order for your brand to stand out in a reader’s social media feed, you need to create killer headlines. Here’s how.
7 online PR tools you can‘t work without
By Cara Jurkowski
Ragan - August 9, 2017
Here’s a witty guide to the Magnificent Seven online tools that have saved this PR pro’s bacon time and again.
The “Smart Communications” Revolution: How to Optimize Earned Media Programs
By Solomon Radley
Cision - August 9, 2017
New technology is making it possible to optimize earned media programs, just as it revolutionized owned and paid media. Learn more about the "Smart Comms" revolution.
How to craft great corporate stories [Infographic]
By Robby Brumberg
PR Daily - August 9, 2017
To create more compelling narratives, you should sing the praises of your staff, use stunning visuals and empower internal ambassadors.
5 lessons from Google’s diversity dust-up
By Russell Working
Ragan - August 9, 2017
Google fired a software engineer for a memo that questioned the organization’s diversity policies. While outsiders debate the move, here are some takeaways for communicators.
How To Build A Scalable Influencer Outreach Strategy
By Emily Bauer
Mention Blog - August 9, 2017
Finding and contacting influencers isn't always easy. But if you build a scalable influencer outreach strategy, it becomes much easier. Here's how.
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