Hi! Here's your Daily PR Brief! - August 10th, 2017
Hi! Here are some of today's best clips:
How PR Can (And Should) Be More Data Driven (Forbes - August 10, 2017)
30 jobs in the PR and marketing world (PR Daily - August 9, 2017)
Best Agencies To Work For (Part 3 Of 5): Why PR People Leave (The Holmes Report - August 10, 2017)
5 Things to Do When Your Business Gets a Bad Review (Meltwater Blog - August 10, 2017)
What is Public Relations? A Modern Definition. (Spin Sucks - August 10, 2017)
6 tips to optimize media coverage (PR Daily - August 10, 2017)
Cision Shaves Q2 Loss (O'Dwyer's - August 10, 2017)
5 SEO Best Practices for Crisis and Reputation Management (PR News - August 9, 2017)
A CMO’s Guide to Online Reputation Management (Business 2 Community - August 9, 2017)
3 ways you can prepare for a public relations crisis (Axia Public Relations - August 10, 2017)
8 Steps for Managing Negative Online Reviews and Building Trust (Business 2 Community - August 10, 2017)
Using social media for PR (Smart Insights - August 10, 2017)
Summary Section:
How PR Can (And Should) Be More Data Driven
By Keyana Corliss, Senior Manager, Public Relations at Tableau Software
Forbes - August 10, 2017
Data is an underutilized asset in the PR profession, one that offers opportunities to better understand your strategy and results.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - August 9, 2017
You can join the high-end handbag industry with this week’s featured job opening at Coach. Plus, check out a roundup of open positions.
Best Agencies To Work For (Part 3 Of 5): Why PR People Leave
By Aarti Shah
The Holmes Report - August 10, 2017
Part 3 looks more closely at the drivers of engagement and how this varies by agency size, tenure and other factors.
5 Things to Do When Your Business Gets a Bad Review
By Meltwater
Meltwater Blog - August 10, 2017
No small business owner likes it when their business gets a bad review. Criticisms posted to Facebook, Google, or Yelp can sting.
What is Public Relations? A Modern Definition.
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 10, 2017
It's difficult to define public relations when the industry organization's definition is fluff. Here is an attempt at a new definition.
6 tips to optimize media coverage
By Andy Crestodina, Strategic Director of Orbit Media
PR Daily - August 10, 2017
To capitalize on positive press, make sure you secure a link to your website, add the publication’s logo to your home page and use LinkedIn to spotlight your achievements.
Cision Shaves Q2 Loss
By Kevin McCauley
O'Dwyer's - August 10, 2017
Cision reported a $19.1M Q2 net loss, down from $21M a year ago, during its first quarter as a public company. Revenue soared 73 percent to $157.1M.
5 SEO Best Practices for Crisis and Reputation Management
By Sophie Maerowitz
PR News - August 9, 2017
Five best practices for covering your SEO bases in a crisis and managing your brand's Yelp ranking.
A CMO’s Guide to Online Reputation Management
By Patrick Whatman
Business 2 Community - August 9, 2017
In this post, we’re going to discuss what marketing execs need to know about online reputation management. How you can monitor it online, and where to invest time and resources to make necessary improvements.
3 ways you can prepare for a public relations crisis
By Karen Schexnayder
Axia Public Relations - August 10, 2017
Preparation can quickly turn a negative situation into a positive outcome. Planning proactively for potential crises with 3 key strategies.
8 Steps for Managing Negative Online Reviews and Building Trust
By Paul Chaney
Business 2 Community - August 10, 2017
In this post, we share eight steps for managing negative online reviews in a way that builds trust.
Using social media for PR
By Susanne Colwyn
Smart Insights - August 10, 2017
The new Social PR Survey, including data from the Social Journalism Study 2015 has discovered how to best use social media for PR.
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