Happy Friday! Check out your Daily PR Brief! - August 11th, 2017

Happy Friday! Here are some of today's best clips:
Sensitivity Is An Asset, Not A Weakness, In PR Professionals (Forbes - August 11, 2017)
How PR pros can find niche groups for support and networking (Ragan - August 10, 2017)
In-House or Agency? 4 Tips for Succeeding at Both (PR News - August 11, 2017)
4 ways to boost your storytelling magic (Ragan - August 11, 2017)
Communications Lessons From Fortune Brainstorm TECH (Edelman - August 11, 2017)
Media Coverage Yields Three Keys to a Successful Trend Pitch (Spin Sucks - August 10, 2017)
Merge Ahead: The Importance Of Internal And External Communications Coming Together (Forbes - August 11, 2017)
Infographic: 12 tips to more prodigious, productive writing (Ragan - August 11, 2017) [Infographic]
Prediction: 50% of media relations positions will be eliminated in 10 years (Communications Conversations - August 11, 2017)
Updated: Public Relations Request for Proposal - RFP (Everything PR - August 11, 2017)
3 Reasons You Need Media Training (Business 2 Community - August 10, 2017)
Summary Section:
Sensitivity Is An Asset, Not A Weakness, In PR Professionals
By Jade Faugno
Forbes - August 11, 2017
“If you don’t have a thick skin, this job isn’t for you” is a common refrain. Highly sensitive persons (HSPs) are perceptive, intuitive people who are invaluable in public relations.
How PR pros can find niche groups for support and networking
By Michelle Garrett
Ragan - August 10, 2017
Your workday is fraught with stress and challenges, but help and empathy can be found in online communities. Check out these options for sage advice—and a shoulder to kvetch on.
In-House or Agency? 4 Tips for Succeeding at Both
By Sri Ramaswami
PR News - August 11, 2017
After making the leap from the corporate world to the agency side, I have several insights to share. Any PR pro considering making a similar move should consider the following to transition seamlessly.
4 ways to boost your storytelling magic
By Russell Working
Ragan - August 11, 2017
We all know that storytelling carries power in communications. Voice. Metaphors. Hooks and endings. Learn from narrative master Justina Chen.
Communications Lessons From Fortune Brainstorm TECH
By Margot Edelman, Vice President, Edelman San Francisco
Edelman - August 11, 2017
The conversations that take place at Brainstorm TECH help to set the global business agenda for years to come.
Media Coverage Yields Three Keys to a Successful Trend Pitch
By Colleen Martell
Spin Sucks - August 10, 2017
What should a successful PR pitch include? What about the dos and don'ts? Colleen Martell tackles that and more.
Merge Ahead: The Importance Of Internal And External Communications Coming Together
By Charles McCurdy
Forbes - August 11, 2017
A new "convergence of capabilities" trend means more and more communicators are leveraging their internal and external expertise.
Infographic: 12 tips to more prodigious, productive writing [Infographic]
By Robby Brumberg
Ragan - August 11, 2017
Cranking out more copy isn’t so much about inspiration as hard work, habit and holding yourself accountable.
Prediction: 50% of media relations positions will be eliminated in 10 years
By Arik Hanson, Principal of ACH Communications
Communications Conversations - August 11, 2017
Now THAT’S a headline, right? Sure, it might seem a little bombastic. But, it’s actually rooted in a number of facts. And that’s exactly what I want to talk about today.
Updated: Public Relations Request for Proposal - RFP
By Richard D. Pace
Everything PR - August 11, 2017
At Everything PR, we cover the full spectrum of interests, activities, and PR-related topics. What could be more interesting to PR Agency professionals than the prospect of a new client?
3 Reasons You Need Media Training
By Doreen Clark
Business 2 Community - August 10, 2017
Media training should be required—and not as a PR add-on. Here are three reasons why you may think media training is not necessary—think again.
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