Hello! Here's your Daily PR Brief! - August 15th, 2017
Hello! Here are some of today's best clips:
Four Ways to Help Media Find and Understand Your Brand (Spin Sucks - August 14, 2017)
Is ‘return on PR spend’ the next big metric? (Ragan - August 15, 2017)
Hotwire PR Launches North American Practice for Non-profits and Government Agencies (Bulldog Reporter - August 15, 2017)
Brand Safety: Do You Know Where Your Content Is? (Forbes - August 14, 2017)
Why Social Shares Are Key to Pitching Media (Cision - August 15, 2017)
How to Measure PR with a Communications Stack (Spin Sucks - August 15, 2017)
4 ways to communicate more effectively with video (Ragan - August 14, 2017)
How to Make Content Inclusive for People with Disabilities (SHIFT Communications - August 15, 2017)
Grayling US CEO Peter Harris Departs After Four Years (The Holmes Report - August 14, 2017)
8 Reasons Your Agency Needs a Social Listening Tool (Mention Blog - August 15, 2017)
The Anatomy of a Horrible Press Release (Business 2 Community - August 14, 2017)
Summary Section:
Four Ways to Help Media Find and Understand Your Brand
By Nicole Rodrigues
Spin Sucks - August 14, 2017
Can media relations help your brand stand out? What are some ways to help media find and understand your brand?
Is ‘return on PR spend’ the next big metric?
By Kelly Byrd
Ragan - August 15, 2017
Public relations professionals should take a page from our advertising cohorts and start documenting the cost-benefit analysis of campaigns.
Hotwire PR Launches North American Practice for Non-profits and Government Agencies
Bulldog Reporter - August 15, 2017
Hotwire PR, global PR & communications agency, announced the launch of Hotwire Social Impact, a new practice dedicated to working with non-profits and governmental agencies.
Brand Safety: Do You Know Where Your Content Is?
By Parker Morse, CEO of H Code Media, Inc.
Forbes - August 14, 2017
Brand safety is important for brands across all verticals. Companies in every market need to ensure the safety of their brand by assuring the quality and nature of the content that brands are running ads against.
Why Social Shares Are Key to Pitching Media
By Christina Daves
Cision - August 15, 2017
Social media is becoming a driving force in marketing and PR. It’s no longer just getting covered, it’s how far can that story be carried with social media.
How to Measure PR with a Communications Stack
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 15, 2017
You need a communications software stack to measure PR in an integrated PESO model program. Here is what you should consider using and tracking.
4 ways to communicate more effectively with video
By Stephanie Pflaum
Ragan - August 14, 2017
Video can save time, cut down barriers, and get everyone on the same page. Here’s how to use it successfully.
How to Make Content Inclusive for People with Disabilities
By Emily Mong
SHIFT Communications - August 15, 2017
As communication pros, we should strive to include everyone. Here are some tips to make your content inclusive for people with disabilities.
Grayling US CEO Peter Harris Departs After Four Years
By Aarti Shah
The Holmes Report - August 14, 2017
Grayling US CEO Peter Harris is leaving the firm at the end of the month with plans to launch his own consultancy, meanwhile Huntsworth CEO Paul Taaffe steps into into the role in the interim.
8 Reasons Your Agency Needs a Social Listening Tool
By Lindsey Prowse
Mention Blog - August 15, 2017
Using a social listening tool gives your PR agency a definite advantage - both for serving current clients and finding new ones.
The Anatomy of a Horrible Press Release
By Elijah Masek-Kelly
Business 2 Community - August 14, 2017
A bad press release isn’t going anywhere other than the junk folder. The funny thing is – it’s much easier to write a bad press release than a good one.
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