Hi! Check out your Daily PR Brief! - August 16th, 2017

Aug 16, 2017

Hi! Here are some of today's best clips:

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The Crucial Social Media Mistakes That Are Costing Your Company Business And Hurting Your Reputation
By Debbie Williams
Forbes - August 16, 2017
As the chief content officer and co-founder of a content marketing agency, I often talk to companies that simply do not understand the value social media can add to their brand. Don't let your intern run your company's social media accounts.

How Kesha Used Strategic Communications
By Dwayne Alicie
Spin Sucks - August 15, 2017
Kesha launched her comeback album, “Rainbow” with a high-level strategic communications work. Let’s take a look at how that has worked and see how you can achieve something similar.

How to Get Reluctant Executives to Stop Worrying and Talk with the Media
By Jay Hickman, Director of PR, MMI Agency
PR News - August 15, 2017
A common charge for the PR pro is to proactively promote a brand or company through media outreach. But what if the company’s leadership won’t allow it?

2 anecdotes to inspire great PR writing
By Don Bates
PR Daily - August 16, 2017
Anecdotes and stories are especially revealing because they’re based on the truth of experience. Here are two of the best regarding essential writing lessons.

Put change front and center when you communicate
By Steve Baskin, President and Chief Strategy Officer, Tribe
Ragan - August 16, 2017
Effective communication doesn’t just inform. It should change behavior. Look for change opportunities in every email, blog post or video you create.

How Earned Media Powers Lead Generation and Consumer Trust
By Tony Hardman
Cision - August 16, 2017
Learn about the key factors that communication professionals need to know to ensure that their content and earned media programs deliver results.

PR on the couch
By Ewen Haldane
Influence Magazine - Chartered Institute of Public Relations - August 16, 2017
The PR industry is in existential crisis. For an industry that is concerned with making things seem attractive, it’s ironic that, for many firms, recruitment and talent retention are the key strategic challenges.

The Pros, Cons, and Policies of Unlimited PTO
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 16, 2017
Unlimited PTO sounds good on paper, but does it work in real-life? Here are the pros and cons, along with what to include in your policy.

The Changing Landscape of PR and How Companies Can Capitalize
By Doreen Clark
Business 2 Community - August 16, 2017
Today’s PR has evolved, morphed, and merged. PR has gone beyond media outreach, and today it is much more than a subset of marketing. It is a partner. And with that…the times—they are a-changin’.

3 secrets to getting more Facebook page likes
By Rebecca McClure
Axia Public Relations - August 16, 2017
When people “like” your company’s Facebook page, it means they want to receive the information your company has to offer. Here are three ways you can increase the number of page likes for your company or clients.

7 Ways to Avoid a PR Nightmare
By Julie Talenfeld, President, BoardroomPR
CommPro - August 16, 2017
Businesses looking to produce and deliver an effective corporate message and crisis communications response can take a look at the current situation in Washington D.C. to see exactly how it shouldn’t be done.

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Hi! Check out your Daily PR Brief! - August 16th, 2017

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