It's Friday! Celebrate with your Daily PR Brief! - August 18th, 2017
Happy Friday! Here are some of today's best clips:
Why Podcast 'Guesting' Is A Growing PR Platform (And How To Take Advantage) (Forbes - August 18, 2017)
4 ways to boost your storytelling magic (PR Daily - August 18, 2017)
When should CEOs speak out on politics? (Ragan - August 17, 2017)
Lenovo Rethinks PR Approach With Big Budget Global Agency Review (The Holmes Report - August 18, 2017)
Blueprint for social media success (PR Daily - August 18, 2017) [Infographic]
How to Use the 5 C’s When Drafting a Crisis Response (PR News - August 17, 2017)
Five Secrets to Excel in Blogging (Spin Sucks - August 17, 2017)
Three Creative Ways To Boost Your Internal PR Strategy (Forbes - August 18, 2017)
Pharma giant Sanofi picks Mindshare for global media (Campaign Live - August 18, 2017)
4 signs of imminent interview failure (Ragan - August 18, 2017)
Summary Section:
Why Podcast 'Guesting' Is A Growing PR Platform (And How To Take Advantage)
By Krystal Covington
Forbes - August 18, 2017
Podcasting may be quickly taking the place of TV as the medium of choice for telling your brand story. Here’s why.
4 ways to boost your storytelling magic
By Russell Working
PR Daily - August 18, 2017
We all know that storytelling carries power in communications. But how to find the right story—one that doesn’t just grab people’s attention, but matches the marketing efforts, the data and the facts? Voice. Metaphors. Hooks and endings. Learn from narrative master Justina Chen.
When should CEOs speak out on politics?
By Russell Working
Ragan - August 17, 2017
As executives flee White House business councils this week, they reflect an increased boldness in U.S. businesses to address political topics.
Lenovo Rethinks PR Approach With Big Budget Global Agency Review
By Arun Sudhaman
The Holmes Report - August 18, 2017
Lenovo has begun a wide-ranging review of its global PR support, including North America. The $6m RFI includes a specific call for agency diversity and inclusion, as the technology giant eyes agency consolidation after arrival of new CCO Torod Neptune.
Blueprint for social media success [Infographic]
By Robby Brumberg
PR Daily - August 18, 2017
Each online channel requires a different strategy and touch. Use this handy list to flit among Facebook, Twitter, YouTube, Instagram, LinkedIn and Pinterest.
How to Use the 5 C’s When Drafting a Crisis Response
By Ian James Wright
PR News - August 17, 2017
When the goal is to demonstrate responsibility and leadership, these "5 C's" can cover all your bases for a reassuring and competent response.
Five Secrets to Excel in Blogging
By Ai Zhang
Spin Sucks - August 17, 2017
Is blogging dead? Should you start a blog in this day and age? Ai Zhang shares helpful tips she learned from her blogging journey.
Three Creative Ways To Boost Your Internal PR Strategy
By Lindsay Nahmiache
Forbes - August 18, 2017
Create a work environment where your team members are motivated and committed. This list explores three creative ways to boost your internal PR strategy in the face of industry evolution.
Pharma giant Sanofi picks Mindshare for global media
By Omar Oakes
Campaign Live - August 18, 2017
Sanofi, the French pharmaceutical giant that produces over-the-counter medicine, has appointed Mindshare to handle its global media planning and buying business after a review.
4 signs of imminent interview failure
By Nikki Arnone
Ragan - August 18, 2017
Keep a sharp eye out for these warning signals of a reporter tête-à-tête gone wrong—and work to right the ship before it’s too late.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
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