Happy Eclipse! You CAN Look Directly at Your Daily PR Brief! - August 21st, 2017
Happy Monday! Here are some of today's best clips:
The Age Of Authenticity: Why Spin Is Dead (Forbes - August 21, 2017)
How the Women of Game of Thrones Can Inspire Your Content Strategy (Cision - August 21, 2017)
8 PR experts for communicators of all stripes to follow (PR Daily - August 21, 2017)
How PR Pros Can Avoid Overused Phrases to Express Sympathy (PR News - August 18, 2017)
11 free tools to pump up your PR efforts (PR Daily - August 18, 2017)
How to Create Scope Creep Free Client Relationships (Spin Sucks - August 21, 2017)
STATE OF SOCIAL MEDIA 2Q 2017: FACEBOOK CROSSES 2 BILLION USERS (SHIFT Communications - August 21, 2017)
PR’s Strategic Advisory Role in the Age of Blurred Job Functions: 24 PR Leaders Speak (PR News - August 21, 2017)
5 proven ways to earn coverage for your clients (Axia Public Relations - August 21, 2017)
Public Relations Didn’t Work? 5 Questions to Consider (Business 2 Community - August 20, 2017)
Social Media PR Problems That Won’t Go Away (Everything PR - August 21, 2017)
Summary Section:
The Age Of Authenticity: Why Spin Is Dead
By Josh Ong, Director of Marketing & Communications, Cheetah Mobile
Forbes - August 21, 2017
Consumers want more honest communication and authenticity from the brands they buy from, and social media makes it easy for them to share their displeasure when a brand falls short.
How the Women of Game of Thrones Can Inspire Your Content Strategy
By Erienne Muldoon
Cision - August 21, 2017
Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. Learn from five powerful Game of Thrones women lessons about creating a killer content strategy.
8 PR experts for communicators of all stripes to follow
By Michelle Garrett
PR Daily - August 21, 2017
Take inspiration from these industry veterans. They can help you develop skills, embrace emerging trends and become more versatile.
How PR Pros Can Avoid Overused Phrases to Express Sympathy
By Hinda Mitchell, President of Inspire. PR Group.
PR News - August 18, 2017
As a public relations practitioner for whom a great deal of practice focuses on crisis communications and response, it is hard to watch responses to these tragedies without becoming somewhat of an armchair quarterback, though. I’ve begun to cringe when I read the inevitable “Our thoughts and prayers are with…”
11 free tools to pump up your PR efforts
By Katie Harrington
PR Daily - August 18, 2017
Communicators can achieve media relations wins, make social media management easier, measure their campaigns and make content visually appealing with these resources.
How to Create Scope Creep Free Client Relationships
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - August 21, 2017
Scope creep is something every communications pro deals with. These tips will help you fight this business killer from the start of the client relationship.
STATE OF SOCIAL MEDIA 2Q 2017: FACEBOOK CROSSES 2 BILLION USERS
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications - August 21, 2017
The largest social network in the world – and to some people, the entire Internet – released its 2Q 2017 earnings. What’s new with the 800 pound gorilla in social media?
PR’s Strategic Advisory Role in the Age of Blurred Job Functions: 24 PR Leaders Speak
By Seth Arenstein
PR News - August 21, 2017
PR News asked a cross-section of PR leaders this question: "How can public relations leaders become stronger strategic business advisers as the lines between PR, digital and marketing continue to blur?"
5 proven ways to earn coverage for your clients
By Yulia Dianova
Axia Public Relations - August 21, 2017
Getting media coverage is not always easy. Here are five suggestions that will help you get media coverage for your client.
Public Relations Didn’t Work? 5 Questions to Consider
By Doreen Clark
Business 2 Community - August 20, 2017
Here are 5 questions to ask regarding your company’s less-than-stellar PR results. The answers may shed some light on what was done and what can be done to get your team back on the PR train.
Social Media PR Problems That Won’t Go Away
By Ronn Torossian
Everything PR - August 21, 2017
What happens when the social media platforms themselves get into PR trouble? Well, as you will see in these examples, getting back in the good graces of your users can sometimes be easier said than done.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.