Hello! Here's Your Daily PR Brief! - August 22nd, 2017
Hello! Here are some of today's best clips:
Five Questions To Ask About Your Social Media Audience (Forbes - August 21, 2017)
6 stories not worth a pitch (PR Daily - August 22, 2017)
How good PR waxes and wanes around the eclipse (Ragan - August 22, 2017)
Lenovo Comms Chief: 'Hold Agency Partners Accountable On Diversity' (The Holmes Report - August 22, 2017)
How to Lead the Rebrand of a Global Company (Cision - August 22, 2017)
How to Write a News Release in the Modern Age of Journalism (Meltwater Blog - August 22, 2017)
Create a Professional Development Plan to Accomplish Goals (Spin Sucks - August 22, 2017)
How to Generate Content for your Business Blog (SHIFT Communications - August 22, 2017)
The Key To Media Connection: Empathy (Forbes - August 22, 2017)
5 of the Cheapest Ways to Get Great Press (Business 2 Community - August 21, 2017)
Summary Section:
Five Questions To Ask About Your Social Media Audience
By Ahmad Kareh, Managing Partner at Twistlab Marketing
Forbes - August 21, 2017
Collecting and understanding feedback will help you connect with your audience as well as help you develop products and services that revolve around your target market’s specific needs.
6 stories not worth a pitch
By Marijane Funess
PR Daily - August 22, 2017
Don’t risk losing goodwill and damaging your credibility by mindlessly sending personnel announcements, website launches, product updates or your company newsletter.
How good PR waxes and wanes around the eclipse
By Kevin J. Allen
Ragan - August 22, 2017
From a ‘blackout sale’ to a special donut glaze, many brand managers are taking advantage of the cosmic event. However, some organizations seem star-crossed in their promotional efforts.
Lenovo Comms Chief: 'Hold Agency Partners Accountable On Diversity'
By Arun Sudhaman
The Holmes Report - August 22, 2017
Lenovo chief communications officer Torod Neptune explains why diversity criteria are part of his company's new PR RFI.
How to Lead the Rebrand of a Global Company
By Kevin Akeroyd
Cision - August 22, 2017
One of the roles of a good leader of a global company is to help build and maintain a strong brand, as well as unify company culture. Learn how to rebrand.
How to Write a News Release in the Modern Age of Journalism
By Wendy Marx, President of Marx Communications
Meltwater Blog - August 22, 2017
In a previous article about press release best practices, we covered the basics, such as crafting an awesome press release headline, or what to include within the body of your press release. But now we’re going to go a little deeper into the journalist psyche.
Create a Professional Development Plan to Accomplish Goals
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 22, 2017
Professional development is typically the first thing to go when we're busy and have other responsibilities. To reach your goals, you need a plan.
How to Generate Content for your Business Blog
By Stephen Fox, Co-Founder of Upkeep Media
SHIFT Communications - August 22, 2017
The goal of your business blog may be to generate leads but you can only achieve this by ensuring that you provide upfront value to your blog's visitors. Here are some tips on how to generate content ideas for your business blog.
The Key To Media Connection: Empathy
By Kyle Infante, Director of Marketing at Infinite Recovery & Heartwater
Forbes - August 22, 2017
As an internet marketer, I’m constantly bombarded with competitor analyses and campaigns across the spectrum. Most are flashy and visually pleasing, but many lack the most important ingredient of a successful campaign: heart.
5 of the Cheapest Ways to Get Great Press
By Elijah Masek-Kelly
Business 2 Community - August 21, 2017
Sometimes it seems like the only type of business that gets good press is the one that spends the most money. The reality is that money is not the only way to get great PR. In fact, it’s not even the most effective way.
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