Daily PR Brief - October 4th, 2016
Good morning. Here are today's top clips -
Here’s How to Build a Strong PR Team (Adweek - October 4, 2016)
How a series of crises flipped Target's internal comms strategy on its head (PR Week - October 3, 2016)
Publicize launches profile-building tool for startups (PR Week - October 4, 2016)
Getty outbids Christie's to snap up Ferguson as comms chief (PR Week - October 4, 2016)
You Just Got Served (O'Dwyer's - October 3, 2016)
JMPR Takes Charge of PR for EVgo (O'Dwyer's - October 4, 2016)
Japan Entrusts Edelman with Media Relations (O'Dwyer's - October 4, 2016)
Hollywood's Paradigm Casts Ammer for PR (O'Dwyer's - October 4, 2016)
Mike Moeller Parts Ways With Oracle After Less Than One Year (The Holmes Report - October 3, 2016)
Egypt’s PR Industry Takes A Step Forward With Narrative Summit (The Holmes Report - October 4, 2016)
Facebook Live for B2B Brands—the Why and the How (PR News - October 3, 2016)
The Second Pillar Of Successful Start-Up Communications: Relationships (PR News - October 3, 2016)
7 Ways the White House Built Buzz Around the SXSL Live Stream (PR News - October 3, 2016)
For Retail PR, Seeing Is Believing: 88 Percent of Consumers Seek Visual Content Prior to Purchase (Bulldog Reporter - October 3, 2016)
KemperLesnik Retained by The State Farm Chicago Legends (Bulldog Reporter - October 3, 2016)
Journalists Speak Out: Cybersecurity Reporters Offer Media Relations Advice on Story Crafting in 24/7 New Cycle (Bulldog Reporter - October 4, 2016)
Saying the Right Things: 4 Tips to Improve PR Messaging (Bulldog Reporter - October 4, 2016)
9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software (Cision - October 3, 2016)
Integrated Approach to PR Measurement (Burrelles Luce - October 3, 2016)
Opinion: Updating the crisis manual for a new generation (Gorkana - October 4, 2016)
Top agency leaders Arlene Armenteros and Eddie Zaldivar join The Story Room’s executive team (Hispanic PR Blog - October 4, 2016)
5 PR Metrics that Will Make You Question Everything (TrendKite - October 3, 2016)
Six ways technology has disrupted public relations (Muck Rack Daily - October 3, 2016)
Summary Section:
Here’s How to Build a Strong PR Team
By Courtney Lukitsch, founder and principal at Gotham PR
Adweek - October 4, 2016
There is a certain team leader that will curate talent within a group based on individual skills, those that may be complementary to an agency client while existing outside of the normative media sphere. PRNews has gone so far as to say that diverse teams might be better prepared for the creative challenges posed, reflecting a focus on skill sets that become artful when a team is operating and is managed effectively— carefully identifying this balance of achievements as an art rather than a science. Working in the realm of mentoring and coaching both agency and client-side, at Gotham PR, we have witnessed that team members with advanced degrees in journalism, business, marketing PR, art, design and architecture are the ideal internal partners to service client-side concerns.
How a series of crises flipped Target's internal comms strategy on its head
By Diana Bradley
PR Week - October 3, 2016
Between late 2013 and early 2015, Target dealt with a data breach, a CEO transition, job cuts, and significant challenges in Canada. Its employees also felt like they were out of the loop, learning more about their company from the media than they did at work, said Dustee Jenkins, SVP of communications at Target. "We wanted to make sure we were talking to team members in real-time," said Jenkins. "A group of us started talking about how one of the things we most enjoy reading every morning was TheSkimm, so I met with one of its founders and talked with her about the process and approach they take." Jenkins and her team set out to create Target’s version of the morning email newsletter. She also met with peers at other Fortune 50 companies, who told her their internal newsletters have an average readership of 30% to 40%. Putting together the newsletter is not without challenges, in particular how to discuss executive departures, Jenkins explained. Jones’ exit was announced mid-day, and the next day Briefly focused on his role, what it meant for the team, and how Target plans to tackle the holiday season without him. "A lot of corporate comms doesn’t work," says Jenkins. "Briefly works because we have permission to talk about topics that don’t show Target in the best light because we have committed to this notion of transparency and authenticity with the team."
Publicize launches profile-building tool for startups
By Sean Czarnecki
PR Week - October 4, 2016
The platform gives businesses that want to execute a PR campaign a step-by-step process, educational resources such as webinars, and access to professional counsel from strategists. The firm’s other services include writing press releases and coming up with media strategy plans. Founded in 2014 by Conrad Egusa, a former VentureBeat writer, Publicize’s goal is to disrupt the industry by sharing its know-how inexpensively. After its launch, the shop catered to entrepreneurs, whom Egusa felt were being price-gouged by larger PR firms.
Getty outbids Christie's to snap up Ferguson as comms chief
By Ian Griggs
PR Week - October 4, 2016
Ferguson will sit on the company’s executive committee and will be based in New York, reporting to chief executive Dawn Airey. Ferguson joins Getty from Christie’s, where she was international director of comms and PR, leading the fine art auctioneer’s global corporate comms efforts. At Getty, Ferguson will lead a comms approach which attempts to bolster the global brand and work with stakeholders including photographers, consumers and media outlets.
You Just Got Served
By Michael O'Brien
O'Dwyer's - October 3, 2016
Times have changed. Technology, global reach, endless new communications channels and an unparalleled level of sophistication have changed our business forever. Has client service been lost along the way? Because we can communicate by email 24 hours a day, should we? Or would an in-person meeting or phone call better serve the client? We’ve identified seven pillars for excellence in client service.
JMPR Takes Charge of PR for EVgo
By Editorial Staff
O'Dwyer's - October 4, 2016
“The momentum behind EVs as the key form of transportation in our future is undeniable, and we are thrilled to be working with a forward-thinking and solutions-oriented company like EVgo,” JMPR president Joseph Molina said. JMPR will work closely with EVgo's social media team as well as potential industry partners and policy makers.
Japan Entrusts Edelman with Media Relations
By Jon Gingerich
O'Dwyer's - October 4, 2016
According to Foreign Agents Registration Act documents filed in late September, Edelman will work to burnish the Japanese government’s reputation “by providing communications that support activities and secure partnerships,” and will also “manage and coordinate media” that promotes Japan’s global communications activities at international events. Edelman is providing its services to Japan’s NTT Advertising Inc. per the scope of the work, and will plan its PR programs and strategies toward the goals outlined by that company.
Hollywood's Paradigm Casts Ammer for PR
By Editorial Staff
O'Dwyer's - October 4, 2016
Mia Ammer, VP of national publicity for Relativity Media, is moving to Hollywood's Paradigm Talent Agency to head corporate communications. Ammer takes a VP role after the summer at Paradigm of executive VP of corporate communications Brad Turell.
Mike Moeller Parts Ways With Oracle After Less Than One Year
By Aarti Shah
The Holmes Report - October 3, 2016
During his tenure at Oracle, Moeller reported directly to CMO Judith Sim (working alongside Bob Evans, who has held the chief communications officer role since early 2013) and made some shakeups to the communications team. Perhaps most notably, Chris Talago, the former WE Communications EMEA chief, joined in a newly-created role overseeing communications and PR in EMEA and Asia-Pacific in July. Moeller consolidated PR oversight of EMEA and Asia-Pacific under Talago and Gaye Hudson, who had been with the company for nearly two decades overseeing EMEA communications, left the company. An Oracle spokesperson declined comment for this story, including when asked about the company's plans for Moeller's position. On the agency front, Moeller extended Oracle's relationship with Burson-Marsteller into EMEA, after earlier consolidating work with the WPP PR firm in North America and Latin America.
Egypt’s PR Industry Takes A Step Forward With Narrative Summit
By Alex Malouf
The Holmes Report - October 4, 2016
With its theme being the importance of the narrative, the event sought to promote dialogue on the role of public relations in Egypt. The day-long conference included various examples of nation-branding through cultural, educational and financial communications campaigns. Industry research firm YouGov also shared Egyptian consumer sentiment towards media and public relations (unsurprisingly, social media is becoming the dominant source of news for Egyptian consumers). The event didn’t shy away from tackling controversial issues.
Facebook Live for B2B Brands—the Why and the How
By Steve Goldstein
PR News - October 3, 2016
So says Bilal Morris, director of local social media strategy for iHeartRadio, about Facebook Live, the social media giant’s live broadcasting feature, which it just happens to favor in its news feed algorithm. “What’s important to note is that b2b companies don’t have only businesses as their target audience, but rather customers at different stages of the lead-generation process,” says Blair Broussard, VP for agency AR|PR. “There are media, investors, key influencers/brand ambassadors, potential partners, potential employees and vendors—all of them are target audiences for your live broadcasts.” Broussard’s final word of advice if you’re going to invest resources in Facebook Live on behalf of your b2b brand: Make measurement central to your Facebook Live strategy.
The Second Pillar Of Successful Start-Up Communications: Relationships
By Lindsay Cosner, Gotham PR
PR News - October 3, 2016
Relationships should be just as much a part of your brand strategy and business plan as your basic production model.
7 Ways the White House Built Buzz Around the SXSL Live Stream
By Sophie Maerowitz
PR News - October 3, 2016
At the beginning of September, the White House announced South By South Lawn (SXSL), an innovation-themed event slated for Oct. 3 produced in tandem with—and based on—the iconic South by Southwest (SXSW) music, technology and film festival. The timing of the announcement gave SXSL planners only a month of lead time to build buzz and encourage audiences nationwide to tune in for the live stream, which garnered hundreds of thousands of live viewers. Below, a breakdown of the SXSL press campaign leading up to and during the live event: Traditional Press Release; Earned Media Spanning Multiple Industries; Streamlined Microsite; Press Release Reminder; Partners' Websites & Social Media Accounts; Pre-Event and Ongoing Social Media Coverage; Directing Viewers to One Place
For Retail PR, Seeing Is Believing: 88 Percent of Consumers Seek Visual Content Prior to Purchase
Bulldog Reporter - October 3, 2016
Visual content is increasingly critical to driving purchases—and new research affirms that brand PR and marketing needs to better leverage visuals to help consumers make purchase decisions. Ratings, reviews and question-and-answer tech provider PowerReviews recently released a new whitepaper, Snapshot for Ecommerce: The Role of Visual Content in Earning Consumer Trust and Influencing Purchase Behavior, detailing the rise and influence of user-generated photos and videos. Within PowerReviews’ network, reviews submitted with images have increased 70 percent year over year, and the ratio of images to reviews has increased 90 percent year over year.
KemperLesnik Retained by The State Farm Chicago Legends
Bulldog Reporter - October 3, 2016
In developing the doubleheader, KemperLesnik seeks to create an annual college basketball event for Chicago, which will also honor legendary Chicago basketball greats each year. The agency is responsible for full management of the event, as well as public relations, sponsorship and marketing.
Journalists Speak Out: Cybersecurity Reporters Offer Media Relations Advice on Story Crafting in 24/7 New Cycle
Bulldog Reporter - October 4, 2016
Timed with October’s National Cyber Security Awareness Month, Affect, a public relations and social media agency specializing in technology, healthcare and professional services, tapped its network of leading security journalists for their insights on how they craft their stories and what companies can do to stand out in a crowded industry and a 24/7 news cycle. The report highlights direct feedback from news outlets including The Wall Street Journal, MarketWatch, Financial Times’ Agenda and Help Net Security. Affect shares advice for security companies hoping to secure media coverage: Build the Relationship; Take a Unique Stance; Act Fast When News Breaks; Don’t Be a Talking Advertisement; More Showing, Less Telling
Saying the Right Things: 4 Tips to Improve PR Messaging
By Larry Alton
Bulldog Reporter - October 4, 2016
It’s easy to write a broad article or email reply, but it’s always better to be more specific in your responses. If you truly want to stand out, you need to ask yourself some of the following questions regarding a message: What problem will this solve for the customer? How will this change their perspective from this day forward? Why would anyone want to read the message? What will be the most memorable thing about the message? What’s your purpose in writing the message?
9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software
By Stacey Miller
Cision - October 3, 2016
Don’t just monitor for your brand name. Also monitor for key industry terms, their volume, and take note of any shifts in conversation. Those changes could indicate an evolution that needs to happen in your comms strategy to resonate with the right audiences. When monitoring what’s important to your brand, don’t forget to analyze the data and look deeper. What do the trends and themes mean? How can what was measured last month be used to guide strategy for the following month? Keeping an agile mindset and adjusting your PR strategy in real-time will keep you on top of conversations that garner media coverage and new revenue opportunities.
Integrated Approach to PR Measurement
By Tressa Robbins
Burrelles Luce - October 3, 2016
PR News Measurement Hall of Famer, Marianne Eisenmann, recently led a #AMECMM webinar to discuss how the emphasis on multi-channel marketing has blurred the lines between paid, earned, shared and owned (PESO) information sources. As we know, consumers now engage with companies or brands in many different ways—across multiple platforms and channels. As a result, measuring requires a more integrated approach, such as the AMEC Integrated Evaluation Framework, to appreciate the impact of all marketing efforts. Marianne focused on updating your measurement model by utilizing the recently launched interactive (free) AMEC framework’s seven steps, but more specifically, what she calls the core elements of integrated measurement: Outputs, Outtakes, Outcomes.
Opinion: Updating the crisis manual for a new generation
By Philip Smith
Gorkana - October 4, 2016
Crisis management plans can be unwieldy, impractical and, therefore, redundant. Jason Nisse, partner at Newgate Communications, tells us why the corporate comms specialist has created a new model. All any halfway decent communicator wants is a manageable document that says simply who should do what, when, how and in what tone of voice. This is why we at Newgate have started working with clients to develop what we call ‘new generation crisis bibles’, which are short, simple and shareable. These documents clearly tell the team working in a crisis environment the exact information they need to get the job done. We’ve made our new bibles shareable via all digital channels, as well as in old-fashioned hard copy, and as far as possible we’ve used diagrams and infographics because, in the words of Telly Savalas: “a picture paints a thousand words”.
Top agency leaders Arlene Armenteros and Eddie Zaldivar join The Story Room’s executive team
By Laurita
Hispanic PR Blog - October 4, 2016
The Story Room announced today that Arlene Armenteros, formerly VP Client Services of Nobox, and Eddie Zaldivar, formerly Performance Lead at Omnicom Worldwide LATAM will be joining The Story Room at newly-created positions based in Miami. Armenteros will be Senior Vice President, Head of Client Services, and Zaldivar will be Executive Director, Performance, Media and Analytics. Both will be members of the executive team, reporting to CEO Antoinette Zel.
Six ways technology has disrupted public relations
By Julia Sahin
Muck Rack Daily - October 3, 2016
Public relations looks different than it did 10 years—even five years—ago. Here are just some of the ways that technology has shaped the industry: Words are no longer enough; Meaning is conveyed through symbols and images; News is consumed differently; Social media is a pivotal part of engagement; Communicating has become borderless; Data and analytics make our jobs easier and our programs smarter; The laundry list of potential crises has grown to include all sorts of cyber risks
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