Howdy! Enjoy Your Daily PR Brief! - September 14th, 2017

Sep 14, 2017

Howdy! Here are some of today's best clips:

Summary Section:

3 ways to turn online reviews into storytelling gold
By Adam Beeson, Director of communications, G2 Crowd
PR Daily - September 13, 2017
The positive things consumers say about your organization and its products and services can help you identify tales and experiences to connect with your audience.

Four Engagement Sins PR Teams Can't Afford to Make
By Pratik Dholakiya
Spin Sucks - September 13, 2017
How do you make sure your PR strategy is relevant and exciting, and offers something unique to your audience and outlets? Here are some tips.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - September 14, 2017
Take your career to the gridiron with this week’s featured job: NFL Media seeks an integrated marketing manager. Plus, a roundup of open positions.

Ogilvy Wins Global PR Duties For Beijing 2022 Winter Olympics
By Arun Sudhaman
The Holmes Report - September 14, 2017
Ogilvy has won global PR duties for the Beijing 2022 Winter Olympics following a competitive review.

Five Things PR Pros Can Learn From Technology Communicators
By Tommy Morgan
PR News - September 14, 2017
How do technology communicators tackle the mountain of concepts and jargon and what can PR pros in other sectors learn from their tech brethren? Below are a few technology examples that can be modified to be useful to PR pros in any field.

Saudi Arabia Plans Global PR to Counter Bad Image
By Kevin McCauley
O'Dwyer's - September 13, 2017
Saudi Arabia is planning a worldwide communications campaign to counter its negative press coverage and is in the market for PR firms eager to handle the effort.

6 ways to craft newsletters that boost your brand—and bottom line
By Rachel Sheffield
Ragan - September 14, 2017
Once you’ve built your website, feed it with the email marketing tactics that can help you generate leads, increase traffic and show off your content.

How Journalists Say PR Can Fight Fake News
By Nick Bell
Cision - September 14, 2017
Look at ways PR professionals and marketers can overcome the problem of fake news when it comes to media relations.

The real impact of fake news on business
By David Benigson, CEO, Signal Media
Influence Magazine - Chartered Institute of Public Relations - September 14, 2017
In the business world, when the mud of fake news sticks the cost can be significantly more than a dry cleaning bill. Public sentiment towards the brand can shift tarnishing its reputation and consequently cause the company’s share price to suffer.

Why and How PR Can Help the Dreamers' Cause
By William Comcowich
O'Dwyer's - September 14, 2017
Corporate and not-for-profit PR departments can publish and distribute stories about Dreamers who work at their organizations. PR pros can leverage the power of social media to publicize the stories on social media.

PR Agency Life 101: Understanding the basic agency organization
By Christopher Penn, Vice President of Marketing Technology at Shift Communications
SHIFT Communications - September 14, 2017
Despite small variations in agency organization, most PR agencies function the same way. Learn the basics of agency job functions, and career paths.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Howdy! Enjoy Your Daily PR Brief! - September 14th, 2017

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