Happy Friday! Read Your Daily PR Brief! - September 15th, 2017
Happy Friday! Here are some of today's best clips:
The Changing Landscape of PR and How Companies Can Capitalize (Meltwater Blog - September 14, 2017)
How To Choose The Right Marketing Automation Tool For Your Agency (Forbes - September 15, 2017)
What to Do When It's Your Turn to be Interviewed (O'Dwyer's - September 15, 2017)
3 ways to overcome your fear of public speaking (Ragan - September 14, 2017)
TuneIn Names Ketchum Sports & Entertainment Its PR Agency of Record (Bulldog Reporter - September 15, 2017)
Micro-targeted messages: Sinister manipulation or new PR reality? (Influence Magazine - Chartered Institute of Public Relations - September 15, 2017)
5 "Need To Knows" From LinkedIn’s Video Launch (Edelman - September 15, 2017)
The Big Question: How Do You Track Results? (Spin Sucks - September 15, 2017)
The Bravery of Silence: Responsible Advocacy Starts With Listening (Public Relations Society of America - September 14, 2017)
5 Ways to Proactively Improve Your Online Reputation (Mention Blog - September 15, 2017)
Summary Section:
The Changing Landscape of PR and How Companies Can Capitalize
By Doreen Clark
Meltwater Blog - September 14, 2017
The changing landscape of PR was inevitable with the introduction of social media and its use as a broadcast and relationship building platform.
How To Choose The Right Marketing Automation Tool For Your Agency
By Ricardo Casas
Forbes - September 15, 2017
The advent of marketing automation has changed the landscape of interactive marketing forever. The question you should be asking is, "What is the best marketing automation tool for my firm?"
What to Do When It's Your Turn to be Interviewed
By Judah S. Harris
O'Dwyer's - September 15, 2017
As an interviewer, I prepare for all my interviews and take time to direct the subject who will be featured, before the camera starts to roll and between takes. I’d like to give a number of general tips to make the video interview more successful for you when it’s your turn to speak.
3 ways to overcome your fear of public speaking
By Stephanie Scotti
Ragan - September 14, 2017
Accepting that everyone gets the heebie-jeebies is a good start. Try these tactics to chase away the butterflies and bring your best every time you address a group.
TuneIn Names Ketchum Sports & Entertainment Its PR Agency of Record
Bulldog Reporter - September 15, 2017
TuneIn, a leading audio streaming service with the best in sports, music, news, podcasts and audiobooks, recently appointed Ketchum Sports & Entertainment (KSE) as its agency of record.
Micro-targeted messages: Sinister manipulation or new PR reality?
By Charles Orton-Jones
Influence Magazine - Chartered Institute of Public Relations - September 15, 2017
Using data to shape your campaigns could leave you open to accusations of sinister scientific profiteering.
5 "Need To Knows" From LinkedIn’s Video Launch
By Paul Harrer
Edelman - September 15, 2017
Last month LinkedIn finally joined the video craze with the launch of a few new features that will allow users to record and upload videos via the LinkedIn. Here are five things you should consider as video continues to steal more and more mindshare online.
The Big Question: How Do You Track Results?
By Mike Connell
Spin Sucks - September 15, 2017
On this week's The Big Question, we asked, "What software do you use for measuring SEO success?" Six experts share their favorite
The Bravery of Silence: Responsible Advocacy Starts With Listening
By Nancy Weaver
Public Relations Society of America - September 14, 2017
Advocacy is not synonymous with blind loyalty, nor is it an excuse to saddle up a high horse. Sometimes the toughest conversations we have with our leaders and clients center on differing opinions as to the right strategies, tactics or messages
5 Ways to Proactively Improve Your Online Reputation
By Joei Chan
Mention Blog - September 15, 2017
If you want to stay ahead and keep your business afloat, you need to proactively manage and improve your online reputation. Here are 5 ways to do it.
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