Hello! Check Out Your Daily PR Brief! - September 18th, 2017
Hi! Here are some of today's best clips:
Houston And Harvey: Managing Communications In A Natural Disaster (Forbes - September 18, 2017)
Communicating in a politically charged environment (Influence Magazine - Chartered Institute of Public Relations - September 18, 2017)
Evolution of Lifestyle PR: Step Up and Enjoy the Ride (O'Dwyer's - September 18, 2017)
How much is your PR expertise worth? (PR Daily - September 18, 2017)
4 ways to shore up your disaster communications (Ragan - September 17, 2017)
World's Top 40 Campaigns To Receive Global SABREs At PRovoke17 (The Holmes Report - September 18, 2017)
Is Integrated Communications the Holy Grail or Just Cheap Talk? (PR News - September 17, 2017)
What can PR learn from living with Alexa? (Influence Magazine - Chartered Institute of Public Relations - September 16, 2017)
How Brands Should Apologize (Meltwater Blog - September 17, 2017)
{PR}edict: Predictive Analytics and the Future of PR, Part 3 (SHIFT Communications - September 18, 2017)
Earned Media: How to Get the Attention You Deserve (Business 2 Community - September 16, 2017)
The Millennial Challenge: Without Communication Skills And the Expertise to Lead Teams, Millennials Less Likely to Share Big Ideas (Business 2 Community - September 15, 2017)
Summary Section:
Houston And Harvey: Managing Communications In A Natural Disaster
By Carey Kirkpatrick, CEO and founder of CKP
Forbes - September 18, 2017
When a natural disaster occurs, first responders and local governments take the lead in messaging and communications. Map out a plan in advance of natural disasters and review it with your team and clients.
Communicating in a politically charged environment
By Stuart Thomson
Influence Magazine - Chartered Institute of Public Relations - September 18, 2017
Many organizations have to deal with the reality of communicating in a politically charged environment day in, day out. But what does that mean for their communications and what steps should they take?
Evolution of Lifestyle PR: Step Up and Enjoy the Ride
By Maggie O'Neill, Partner and Managing Director, Peppercomm
O'Dwyer's - September 18, 2017
Communicating and remaining relevant to both the Me Generation and Generation Me — not to mention everyone in between — has resulted in an evolution in the world of lifestyle PR.
How much is your PR expertise worth?
By David Yonkman
PR Daily - September 18, 2017
Whether you charge a set price for particular duties, you opt for an hourly rate or you work on retainer, your pricing should reflect the value you bring to your clients. Here’s a guide.
4 ways to shore up your disaster communications
By Tami Matthews
Ragan - September 17, 2017
From mitigating the impact of crises before they happen, to planning, practicing and preparing for the worst, be ready to communicate clearly when an emergency strikes.
World's Top 40 Campaigns To Receive Global SABREs At PRovoke17
The Holmes Report - September 18, 2017
40 campaigns from markets around the world will be honored at the Global SABRE Awards ceremony, at the St Regis Bal Harbour resort on the evening of October 25.
Is Integrated Communications the Holy Grail or Just Cheap Talk?
By Diane Schwartz
PR News - September 17, 2017
A common refrain among PR professionals I talk to is that “everything is integrated now” – PR and marketing go hand in hand. The future of PR and marketing is Integrated Communications; here's why.
What can PR learn from living with Alexa?
By Stuart Bruce
Influence Magazine - Chartered Institute of Public Relations - September 16, 2017
Quite a bit it turns out. I’ve already identified at least three ways that Alexa, and similar voice interfaces, could be useful for public relations and corporate communications.
How Brands Should Apologize
By Michelle Garrett
Meltwater Blog - September 17, 2017
2017 has brought us more than its share of communications disasters and as big brands like Pepsi, United, and Uber make big missteps. A simple statement that brands should apologize becomes a loaded PR strategy.
{PR}edict: Predictive Analytics and the Future of PR, Part 3
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications - September 18, 2017
Let’s look at a predictive analytics example using Google Analytics search data to forecast future public relations campaigns.
Earned Media: How to Get the Attention You Deserve
By Wendy Marx, President of Marx Communications
Business 2 Community - September 16, 2017
Earned media has a reputation of being a little bit of an enigma in the world of PR strategy. Let’s delve into what exactly this type of media is, and how you can utilize it as part of a killer strategy.
The Millennial Challenge: Without Communication Skills And the Expertise to Lead Teams, Millennials Less Likely to Share Big Ideas
By Diane Craig
Business 2 Community - September 15, 2017
As coaches, we are encouraged by our industry partners’ heightened interest in Executive and Leadership Presence training for millennials. Universities and MBA programs are also addressing the compelling need to prepare students with the behavioral prerequisites for recruitment, often driven by the void reported by frustrated recruiters.
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