Hello! Here's Your Daily PR Brief! - September 20th, 2017
Hello! Here are some of today's best clips:
Old-School Communication Tactics That Still Work (Forbes - September 20, 2017)
Managing Online Communities: Lesson’s From Reddit’s “AMAgeddon” (Institute for Public Relations - September 20, 2017)
Citizens Relations Adds New Narrative (O'Dwyer's - September 20, 2017)
16 email marketing terms PR pros should know (PR Daily - September 19, 2017)
The art of the follow-up for journalists and bloggers (Ragan - September 20, 2017)
Podcast: David Brain On Bell Pottinger's Demise & The Future Of PR (Ep.94) (The Holmes Report - September 20, 2017) [PODCAST]
How To Make Your Sales And Marketing Teams See Eye-To-Eye (Forbes - September 19, 2017)
Finn Partners Launches New Global Specialty Dedicated to Pharma, Health and CSR: “Health and Social Impact” (Bulldog Reporter - September 19, 2017)
Public Relations: The Corporate Sword and Shield (Institute for Public Relations - September 20, 2017)
9 Things A-Plus PR People Have in Common (Public Relations Society of America - September 19, 2017)
What is the value of an impression? (SHIFT Communications - September 20, 2017)
The lure of fake news images (Axia Public Relations - September 19, 2017)
Summary Section:
Old-School Communication Tactics That Still Work
By Ashley Murphy, Director of Public Relations, Stribling & Associates
Forbes - September 20, 2017
Don't underestimate these old-school tips and tricks when it comes to breaking through the digital noise and connecting with reporters and consumers.
Managing Online Communities: Lesson’s From Reddit’s “AMAgeddon”
By Amber Hutchins
Institute for Public Relations - September 20, 2017
Reddit is one of the largest and most popular online communities, but is often overlooked by public relations practitioners in their communication efforts.
Citizens Relations Adds New Narrative
By Steve Barnes
O'Dwyer's - September 20, 2017
Citizen Relations acquired experiential and influencer marketing specialist The Narrative Group to bolster its strategic planning and creative functions.
16 email marketing terms PR pros should know
By Laura Hale Brockway
PR Daily - September 19, 2017
If you feel that you’d like a translator when your marketing colleagues speak, this glossary can get you up to speed.
The art of the follow-up for journalists and bloggers
By William Comcowich
Ragan - September 20, 2017
Are your pitches getting ignored? Learn the secrets of successfully following up when your pitch doesn’t receive a response.
Podcast: David Brain On Bell Pottinger's Demise & The Future Of PR (Ep.94) [PODCAST]
The Holmes Report - September 20, 2017
Former Edelman APACMEA CEO David Brain joins the Echo Chamber to discuss Bell Pottinger's demise and what this means for broader perceptions of the public relations industry.
How To Make Your Sales And Marketing Teams See Eye-To-Eye
Forbes - September 19, 2017
Eleven Forbes Agency Council members share advice for getting your sales and marketing teams on the same page.
Finn Partners Launches New Global Specialty Dedicated to Pharma, Health and CSR: “Health and Social Impact”
By Richard Carufel
Bulldog Reporter - September 19, 2017
Finn Partners launched its “Health and Social Impact” specialty group to develop regional, national and global corporate social responsibility (CSR) campaigns for the health sector.
Public Relations: The Corporate Sword and Shield
By Mark Weiner
Institute for Public Relations - September 20, 2017
With the need for constant vigilance, Public Relations serves most organizations as its sword and shield, monitoring emerging issues to help address threats and to pursue opportunities.
9 Things A-Plus PR People Have in Common
By Sharam Fouladgar-Mercer
Public Relations Society of America - September 19, 2017
To see what other characteristics A-plus PR professionals have in common, I sat down with my sales and customer success teams to get their take on the topic. Here are a few of the qualities they believe A-plus PR people have in common.
What is the value of an impression?
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications - September 20, 2017
What is the value of an impression? Nothing. Zero. Learn what has value in public relations and how to measure more than just impressions.
The lure of fake news images
By Wendy Bulawa Agudelo
Axia Public Relations - September 19, 2017
The new bane for journalists and readers alike is the spread of false images. How can you discern true images from the doctored ones?
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.