Happy Friday! Read Your Daily PR Brief! - September 22nd, 2017

Sep 22, 2017

Happy Friday! Here are some of today's best clips:

Summary Section:

PR Lessons Learned From A Sports Hero's Fall From Grace
By Ronn Torossian
Forbes - September 22, 2017
In public relations, a sports hero falling apart has become almost cliché. But when that happens, what can be done? When an athlete's reputation is in question, damage control is immediately necessary.

9 ways PR pros can increase their skill sets
By Julia Sahin
PR Daily - September 22, 2017
You don’t have to be a full-time student to increase your knowledge and gain experience that you can apply to your current work projects. Here’s how you can continue to grow.

6 emerging PR trends
By Wendy Marx, President of Marx Communications
Ragan - September 22, 2017
Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ success.

How the Cystic Fibrosis Foundation Used Live Streaming to Redefine its Live Events
By Samantha Wood
PR News - September 22, 2017
Erin Flior, senior director of digital communications at the Cystic Fibrosis Foundation, shares her tips for using livestreaming to engage audiences.

Netflix channels ‘Stranger Things’ kids in a legal warning
By Carlin Twedt
PR Daily - September 22, 2017
It sent a cease-and-desist letter to proprietors of a pop-up bar themed to the popular series. Shunning jargon, the admonition’s authors went the playful route while getting the point across.

Four Ways to Grow Your PR Firm
By Amanda Cameron
Spin Sucks - September 21, 2017
Growing a successful PR firm isn’t easy. It takes more than hiring a bunch of new people. Here are four ways to grow a PR firm.

You Really Did Learn This in Kindergarten: Be Fair
By Janelle Guthrie
Public Relations Society of America - September 22, 2017
As described in the PRSA Code of Ethics, fairness means “we deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.”

4 Career Building Tips For New PR Professionals
By Katie McGraw
SHIFT Communications - September 22, 2017
It's hard to make long-term career moves when you're slammed with daily tasks. These 4 tips for new PR professionals can help guide you.

The 5 C’s of mastering media interviews
By Sandra Fathi
PR Daily - September 22, 2017
It takes hard work and a lot of practice to comfortably and successfully have a recorded conversation with a reporter. These tips can help you get started.

B2B Social Media: How to Use Social to Improve Your PR Strategy
By Wendy Marx, President of Marx Communications
Business 2 Community - September 21, 2017
B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy.

My national industry conference FOMO problem–and what I’m doing about it
By Arik Hanson, Principal of ACH Communications
Communications Conversations - September 22, 2017
I haven’t been to a single one of these events in my now more than 20 years in the business. Not a single one. Bottom line: I have some big-time national industry conference FOMO.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

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Happy Friday! Read Your Daily PR Brief! - September 22nd, 2017

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