Hi! Check Out Your Daily PR Brief! - September 25th, 2017

Sep 25, 2017

Hi! Here are some of today's best clips:

Summary Section:

Four Ways Sports Build Strong Communities Through PR
By Glenn Gray, Vice President, Buffalo.Agency
Forbes - September 25, 2017
The sports industry is leveraging PR to increase positive brand storytelling. Here's how you can, too.

Infographic: 15 tools to measure and monitor your social media efforts [Infographic]
By Kevin J. Allen
Ragan - September 25, 2017
You must constantly scan the digital landscape and interact with consumers to be successful, and the right resource can help you achieve that status. Consider this list.

New Research Reveals Better Ways to Debunk Fake News
By William Comcowich
Business 2 Community - September 25, 2017
We’re suffering a deluge of fake news, rumors and misinformation. New research offers valuable advice on how to debunk falsehoods.

A 12-Step Checklist to Optimize Your Content for a Google Search
By Samantha Wood
PR News - September 25, 2017
If you want to optimize a web page to be front and center on a Google search, there’s so much more to it than just using a couple of keywords in the title. Here are 12 essential SEO steps to follow for fully optimizing your website or blog posts for a Google search.

How Journalists Feel About PR Pros
By Bruce Kennedy
Cision - September 25, 2017
Our study reveals that there are segments of journalists that have very positive views about how PR professionals do their work.

Making a Case for More PR Budget
By Michelle Garrett
Meltwater Blog - September 24, 2017
For many in PR, making a case to increase the budget can be a challenge. How will you overcome objections to your request for more dollars?

4 Mistakes You Might Be Making With Media and Social Intelligence
By Josh Ginsberg
Public Relations Society of America - September 25, 2017
Here are the top four issues brands encounter when using media and social intelligence (plus easy, smart ways to up your analytics game).

How To Make Sure Networking Events Aren't A Waste Of Time
By Dave Wendland, Vice president, Strategic Relations - Hamacher Resource Group Inc.
Forbes - September 25, 2017
Before attending a networking event, set a goal for the number of target prospects you want to meet – and commit to make this happen.

{PR}edict: Predictive Analytics and the Future of PR, Part 4
SHIFT Communications - September 25, 2017
The first and most common scenario in predictive analytics is flat-out bad data. If we have data which is poorly formed, broken, incompatible, etc. – and we don’t know it – then our predictions are likely to be very wrong.

5 Reasons Forward-Thinking PR Professionals Should Pay Attention to #Shoporg17
By Author: Crosby Noricks
PR Couture - September 25, 2017
The important conversations, the critical innovations and guidance on how to navigate retail in the years to come are all happening at the National Retail Federation’s annual Shop.org conference, starting Monday in Los Angeles.

Hawaii’s Preparation For a Nuclear Strike Presents Marketing and PR Challenges
By Patti Podnar
Business 2 Community - September 22, 2017
The goal here is to put the nuclear threat in the right perspective by using targeted content to reassure residents and travelers that Hawaii is safe — without negligently downplaying the situation.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

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Hi! Check Out Your Daily PR Brief! - September 25th, 2017

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