Hello! Here's Your Daily PR Brief! - September 26th, 2017
Hi! Here are some of today's best clips:
Why It's Important For Great Leaders To Tell Great Stories (Forbes - September 26, 2017)
Updated: Public Relations Request for Proposal - RFP (Everything PR - September 26, 2017)
FTI Strategic Comms CEO Ed Reilly to leave role; successor named (PR Week - September 26, 2017)
4 tips to identify and replace useless PR metrics (PR Daily - September 26, 2017)
5 media insights for communicators of all stripes (Ragan - September 25, 2017)
From Winning with Data to the Future of Fake Facts (Institute for Public Relations - September 26, 2017)
Help! My Client Has Asked for My Media List. What Do I Do? (Spin Sucks - September 26, 2017)
Customer Service Lessons Learned In The Wake Of Hurricane Harvey (Forbes - September 26, 2017)
5 Biggest Press Release Myths That Have Become Modern Day Facts (Business 2 Community - September 25, 2017)
Creating a PR Campaign Case Study (Ronn Torossian - September 26, 2017)
Summary Section:
Why It's Important For Great Leaders To Tell Great Stories
By Randy Shattuck
Forbes - September 26, 2017
When leaders tell the right stories at the right time and in the right way, they help create clarity and resolve in the people who follow them. But this is not at all an easy thing to do.
Updated: Public Relations Request for Proposal - RFP
By Richard D. Pace
Everything PR - September 26, 2017
What could be more interesting to PR Agency professionals than the prospect of a new client? And for companies looking for help with their public relations, we want to make it easier for you to find the perfect fit. We happily provide this service as part of our ongoing public relations news updates.
FTI Strategic Comms CEO Ed Reilly to leave role; successor named
By John Harrington
PR Week - September 26, 2017
Ed Reilly, CEO of FTI Consulting's Strategic Communications arm, is to step down from the role.
4 tips to identify and replace useless PR metrics
By Katie Paine
PR Daily - September 26, 2017
Is your measurement in a rut? Rethink what you’re tracking, eliminate ancillary stats, and focus on extracting insight.
5 media insights for communicators of all stripes
By Tor Constantino
Ragan - September 25, 2017
If you want press attention, keep in mind that controversy sells, timeliness is essential, press kits are useless and reporters are the most skeptical people on earth.
From Winning with Data to the Future of Fake Facts
By Thomas Stoeckle
Institute for Public Relations - September 26, 2017
A recent Harvard Business School article discussed the issue that Companies Love Big Data but Lack the Strategy to Use It Effectively. Neville sums this up succinctly: “You don’t need big data strategy, you need a strategy that understands where big data fits in.”
Help! My Client Has Asked for My Media List. What Do I Do?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 26, 2017
It's a tough one, to be sure. A client has asked for your media list, but you feel uncomfortable providing it. Here is how you can handle that request.
Customer Service Lessons Learned In The Wake Of Hurricane Harvey
By Danny Gavin - VP, Director of Marketing at Brian Gavin Diamonds
Forbes - September 26, 2017
Committing to customer service, even in challenging circumstances, will win you dedicated brand advocates.
5 Biggest Press Release Myths That Have Become Modern Day Facts
By Nishadha Silva
Business 2 Community - September 25, 2017
In today’s digital marketing world, the role of the modern press release continues to change and evolve. Unfortunately, the pace of that change has led to a number of popular misconceptions about press releases and their effectiveness.
Creating a PR Campaign Case Study
By Ronn Torossian
Ronn Torossian - September 26, 2017
Before you build an entire campaign and start sending out information to the media and your customers, are you certain that the audience you are targeting is the one who will want what you offer?
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