Howdy! Read Your Daily PR Brief! - September 27th, 2017

Sep 27, 2017

Howdy! Here are some of today's best clips:

Summary Section:

Twitter doubles its character limit—and users aren’t pleased
By Beki Winchel
PR Daily - September 27, 2017
The platform overlords hope its new tweet size can attract more users and better balance messages across languages, but many users worry it’ll destroy brevity.

Myth: PR Campaigns Can’t Be Measured
By Doreen Clark
Business 2 Community - September 26, 2017
For public relations, it’s about the brand. It’s about building credibility. It’s about increased visibility and it’s about relationship building—and that doesn’t happen overnight.

4 tips to spruce up marketing and PR copy
By Emily Sidley, Senior Director of Publicity at Three Girls Media
PR Daily - September 27, 2017
To improve your writing, you should delete fluff, avoid repetition, use enticing language and read your work aloud.

Edelman Names McCann China's Jesse Lin As CEO For APACMEA Region
By Arun Sudhaman
The Holmes Report - September 27, 2017
Edelman has lined up advertising industry veteran Jesse Lin as its next CEO of Asia-Pacific, Middle East & Africa, concluding a lengthy search triggered by the exit of David Brain earlier this year.

4 ways PR newbies can rock their first job
By Nicole Golvala
Ragan - September 27, 2017
Embarking on a career in communications can be exciting, but also intimidating. There’s much to learn, but these tips can help you navigate your first year.

Jay Baer Asks [VIDEO]: Is Fake News Really a Thing? [VIDEO]
By Tony Hardman
Cision - September 27, 2017
In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?

4 Steps to Boost Your Company Reputation Through Executive Branding
By Sandra Chung
Mention Blog - September 26, 2017
Executive branding can help improve brand awareness, company reputation, foster better business partnerships, and prolong customer loyalty. We explore how.

Why isn’t PR taken more seriously? Look no further than the Oxford comma debate
By Arik Hanson, Principal of ACH Communications
Communications Conversations - September 27, 2017
Are humans having an impact on global warming? Are violent videos games impacting our gun culture in the U.S.? What’s to blame for the massive opioid problem in our country? Do you use an Oxford comma…

8 Ways to Dump Useless Metrics & Achieve Better PR Measurement
By William Comcowich
Business 2 Community - September 27, 2017
Good PR measurement practice calls for periodically reviewing current metrics with an eye toward pruning. You can follow these steps to eliminate the unnecessary and inappropriate ones.

How Media Monitoring Services Help Agencies Sign Clients
By Patrick Whatman, Head of Content at Mention
Mention Blog - September 27, 2017
Clients need to monitor their brand online, and many want an agency to do this for them. I asked one of those agencies to explain how media monitoring helps, in their own words.

4 sins of omission that deflate morale—and could deplete your staff
By Robby Brumberg
PR Daily - September 27, 2017
Acknowledge when someone leaves the company, cultivate a sense of community, communicate when change is afoot, and, for the love of Pete, show appreciation for a job faithfully done.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Howdy! Read Your Daily PR Brief! - September 27th, 2017

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