Hello! Enjoy Your Daily PR Brief! - September 28th, 2017

Sep 28, 2017

Hello! Here are some of today's best clips:

Summary Section:

WPP pulls out of Eurobest, calling it an 'expensive distraction', while also threatening to abandon Cannes Lions
By Taruka SrivastavI
The Drum - September 28, 2017
WPP has confirmed it will not participate in the Eurobest festival later this year and said its participation in the Cannes Lions festival is also under the microscope, following the landmark decision of rival holding company Publicis Groupe to pull out.

30 jobs in the PR and marketing world
PR Daily - September 27, 2017
You could work for a company voted ‘Best Adoption-Friendly Workplace’ if you land this week’s featured position. Plus, check out our roundup of career opportunities.

4 marketing lessons from Gatorade’s ‘advergame’ settlement
By Ted Kitterman
PR Daily - September 28, 2017
The sports drink company paid a hefty fine after messages in its app claimed that water impeded an animated athlete’s performance. It also must change its advertising practices.

Why You Should Apply Project Management Principles to PR
By Pratik Dholakiya, Co-founder of E2M
PR News - September 28, 2017
As you know, PR has an extremely small margin for error–if any at all. In today’s news cycle, which seems to move at light speed, missing a deadline or being beaten to the punch can result in major consequences for PR pros.

Press Releases And You: Seven Tips To Get Reporters To Read And Engage With Your Message
By Forbes Communications Council
Forbes - September 28, 2017
The key to winning attention from major media outlets is to create engaging pitches that show why your news matters to their audience.

Connecting Corporate (Re)Branding with Communication: The Case of McDonald’s Turnaround
By Sylvia Jiankun Guo
Institute for Public Relations - September 28, 2017
A qualitative case study was conducted to explore how, why, and the extent to which McDonald’s has accomplished its corporate brand revival (or rebranding/turnaround) over the past two and half years (March 2015 to July 2017).

Employment culture: reputation dynamite
By Gabrielle Lane
Influence Magazine - Chartered Institute of Public Relations - September 28, 2017
If you think HR and comms are separate functions, think again. A relationship between comms and HR needs to be in place before any crisis.

Content Marketing and Voice Search: What’s the Connection?
By Stevan McGrath
Spin Sucks - September 27, 2017
There are significant differences in the way a person uses their voice to search for information online, as opposed to searching by text. Thus, companies need to make adjustments in their content marketing and creation strategies to accommodate these changes.

Independence: The Source of Our Integrity, Our Power and Influence
By James Lukaszewski, APR, Fellow PRSA
Public Relations Society of America - September 28, 2017
Over the years, I’ve developed, taught, coached and advocated a powerful and helpful communication philosophy that reinforces the value an independent adviser can bring. To be valued for your independence, you need to set the example every day.

How Influence Works: Social Media and the Social Impact Theory
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications - September 28, 2017
Psychologist Bibb Latané’s impact theory dates back to 1981, yet its implications for establishing influence are more relevant than ever for PR.

2 oft-neglected methods for securing media coverage
By John Egan
PR Daily - September 28, 2017
As maligned as email is, it endures as a way for journalists to seek sources. If your info@ inbox is gathering e-cobwebs or your point person has left, you’re missing out on getting ink.

State of Main, Department of Transportation Seeks PR Firm
By John Aldo
Everything PR - September 28, 2017
MaineDOT’s Office of Creative Services coordinates and manages the production and distribution of information materials; including websites, brochures, public service messages, media events and other communications products.

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Daily PR Brief

Hello! Enjoy Your Daily PR Brief! - September 28th, 2017

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