Happy Friday! Here's Your Daily PR Brief! - September 29th, 2017
Happy Friday! Here are some of today's best clips:
PR: Is it getting harder? (Influence Magazine - Chartered Institute of Public Relations - September 29, 2017)
Reversing PR's Declining Profits (O'Dwyer's - September 28, 2017)
3 PR lessons from ‘Inside Out’ (PR Daily - September 29, 2017)
3 Ways to Break Your PR Silo and Land Better Media Coverage (PR News - September 29, 2017)
Marketing and PR lessons from Gatorade’s ‘advergame’ settlement (Ragan - September 28, 2017)
Podcast: Huawei's Walter Jennings; Alex Brownsell On The End Of 'Purpose' (The Holmes Report - September 28, 2017) [PODCAST]
How Proactive PR Helped Southwest in Recent Passenger Removal (PR News - September 28, 2017)
5WPR Launches Specialized ICO Communications Division (Bulldog Reporter - September 29, 2017)
How to nail your PR strategy (Influence Magazine - Chartered Institute of Public Relations - September 29, 2017)
Consumer Corner: No Client News? 4 Ways to Maintain a Reporter Relationship During a News Lull (SHIFT Communications - September 29, 2017)
Nasdaq Explores Sale of PR/Digital Units (O'Dwyer's - September 29, 2017)
Summary Section:
PR: Is it getting harder?
By Rob John
Influence Magazine - Chartered Institute of Public Relations - September 29, 2017
With help with some key PR influencers, we guide you through some of the biggest challenges in digital PR and show you how to turn them to your advantage.
Reversing PR's Declining Profits
By Anna Ruth Williams, CEO and Founder of ARPR
O'Dwyer's - September 28, 2017
Global PR industry growth slowed five percent in 2015, and Gould Partners says annual agency operating profits have consistently fallen, dropping from about 19 percent in 2011 to about 15 percent today.
3 PR lessons from ‘Inside Out’
By Erika Montgomery, CEO of Three Girls Media
PR Daily - September 29, 2017
Communicators can glean insights from the Pixar film that they can apply to their personal and professional growth. Consider these.
3 Ways to Break Your PR Silo and Land Better Media Coverage
By Kristina Libby
PR News - September 29, 2017
Sometimes, as we become master PR practitioners, we forget the multitude of ways that other fields—such as social media and influencer marketing—can improve and enhance other core aspects of our jobs.
Marketing and PR lessons from Gatorade’s ‘advergame’ settlement
By Ted Kitterman
Ragan - September 28, 2017
The sports drink company paid a hefty fine after messages in its app claimed that water impeded an animated athlete’s performance. It also must change its advertising practices.
Podcast: Huawei's Walter Jennings; Alex Brownsell On The End Of 'Purpose' [PODCAST]
The Holmes Report - September 28, 2017
Huawei VP of global corporate communications joins the Echo Chamber to discuss his company's rise, before Alex Brownsell drops by and explores how marketers are using 'purpose' to win awards.
How Proactive PR Helped Southwest in Recent Passenger Removal
By Ian James Wright
PR News - September 28, 2017
Public sentiment indicates sympathy for Southwest, which could easily be due in part to the good reputation the airline has built for itself.
5WPR Launches Specialized ICO Communications Division
Bulldog Reporter - September 29, 2017
5W Public Relations announced they had formed a communications division focused solely on ICO (Initial Coin Offering) Public Relations campaigns. The firm currently services a number of leading ICO companies.
How to nail your PR strategy
By CIPR Influence
Influence Magazine - Chartered Institute of Public Relations - September 29, 2017
What’s all this business about being realistic? How will I know if my plan will work? What do clients really want and how do you create a plan that’s fit for purpose? Know what to include in your PR plan with these 5 tips.
Consumer Corner: No Client News? 4 Ways to Maintain a Reporter Relationship During a News Lull
By Paige Kenny
SHIFT Communications - September 29, 2017
In PR, building and fostering reporter relationships are key to the job. Here are tips to continue the convo even when your client doesn’t have any news.
Nasdaq Explores Sale of PR/Digital Units
By Kevin McCauley
O'Dwyer's - September 29, 2017
Nasdaq is exploring "strategic alternatives" for its $195M revenues PR and digital units as part of CEO Adena Friedman's effort to bolster the electronic stock exchange's expansion of its technology, data and analytics businesses.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.