Hello! Here's Your Daily PR Brief! - October 2nd, 2017

Oct 02, 2017

Hello! Here are some of today's best clips:

Summary Section:

6 emerging PR trends
By Wendy Marx, President of Marx Communications
PR Daily - October 2, 2017
Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ success.

After 13 Years, Podcasting Has Finally Come Of Age For Corporations
By Douglas Karr
Forbes - October 2, 2017
Want to get people's attention? Create a podcast. Nearly all podcast listeners finish listening to the entire podcast.

Confusion Over What 'PR' Is Undercuts PR Education
By Jack O'Dwyer
O'Dwyer's - October 2, 2017
If the world’s largest PR organization has lost faith in the value of PR as a function, why should teenagers be enticed into studying PR or its distant cousin, “communications?”

4 reasons you should write guest blog posts
By Syed Balkhi
Ragan - October 2, 2017
Sharing your content on others’ blogs may seem counterproductive, but it can pay off in a big way. Consider these insights.

How to Use Data to Tell Stories and Attribute PR Value
By Nick Bell
Public Relations Society of America - October 2, 2017
Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. Why? Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust?

How to Create a Successful PR Plan in Five Steps
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - October 2, 2017
These five steps will help you create a successful PR plan. One which leverages the PESO model to drive and convert leads and create real business results.

{PR}edict: Predictive Analytics and the Future of PR, Part 5
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications - October 2, 2017
In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Now that we’ve surveyed the domain of predictive analytics for PR, it seems appropriate that we spend some time making predictions about predictions.

Pitch rejected? Try these 3 alternative approaches
By Nicole Fallon
Ragan - October 2, 2017
You client craves media coverage, but no outlets will bite at your initial offering. Explore other options for repositioning the story or offering specialized expertise.

Don’t let your superstar company speaker go unnoticed; promote today!
By Alan Helquist
Axia Public Relations - September 30, 2017
Make sure your company speaker gets the promotion he or she needs with this guide. Here are three strategies to land more speaking engagements for your company speaker.

State of Hawaii Seeks Public Relations and Marketing Assistance
By John Goode
Everything PR - October 2, 2017
The Hawaii Technology Development Corporation, an agency of the State of Hawaii, is seeking public relations and marketing assistance to support the agency and to help market its programs.

The Public Relations Approach is the Future of Marketing
By Frank Strong, Founder & President, Sword and the Script Media
Business 2 Community - October 2, 2017
Is this the end of the road for the public relations professional? Will the function of communications be subsumed permanently by marketing? No, I don’t think so. It’s just the opposite.

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Hello! Here's Your Daily PR Brief! - October 2nd, 2017

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