Hi! Check Out Your Daily PR Brief! - October 3rd, 2017

Oct 03, 2017

Hi! Here are some of today's best clips:

Summary Section:

'Inclusion May Well Be A Pipe Dream': PR Industry Grapples With Pivotal Challenge
By Arun Sudhaman
The Holmes Report - October 2, 2017
Progress on cultural inclusion remains maddeningly slow, even if the industry is heading in the right direction. The risks precipitated by this glacial rate of change are clear.

What 'Modern Family' Can Teach Us About Customer Service
By Niki Hall is Vice President, Corporate Marketing at Five9
Forbes - October 3, 2017
Recognize that every consumer is different and cater to their needs accordingly. As an avid Modern Family viewer, I couldn’t help but draw similarities between certain characters and the general public when it comes to seeking and receiving service from a brand.

Updated: Public Relations Request for Proposal - RFP
By Richard D. Pace
Everything PR - October 3, 2017
If you have a request for proposal to add to this list (updated weekly), please tell us all about it by forwarding the information using the instructions and email listed at everything-pr.com/contact. We want to help you find the perfect fit. Here are what we have on the list currently.

Being a Better Agency Partner
By Anita Gomes, Vice President of Havas Formula’s High Tech division
O'Dwyer's - October 3, 2017
Having crossed the chasm, I now realize there are several things my agency partners probably didn’t know about life on the brand side. This knowledge could’ve helped them better understand how to be a great partner.

5 ways to improve your content writing
By Karen Hertzberg
PR Daily - October 3, 2017
Do your homework. Employ smart SEO practices. Start strong. Find your voice—without prattling on incessantly.

People Trust Family Businesses More, But That Trust Is Fragile
The Holmes Report - October 3, 2017
People trust family businesses significantly more than business in general (75% vs. 59%), according to the 2017 Edelman Trust Barometer Special Report: Family Business.

We Can Control Our Communications Technology Destiny
By Jeff Corbin
Public Relations Society of America - October 3, 2017
As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. Recent data suggests otherwise.

Prioritize your crisis communications plan—today
By Robby Brumberg
PR Daily - October 3, 2017
No more excuses. Block off time to get your strategy in place, in writing—before disaster strikes.

5 misconceptions about PR
By Yulia Dianova
Axia Public Relations - October 2, 2017
Five misconceptions about PR that can affect how your company handles PR and marketing.

Power of Possible Podcast: U.S. Bank takes interesting approach with new podcast
By Arik Hanson, Principal of ACH Communications
Communications Conversations - October 3, 2017
Podcasting is finally a legit channel for companies big and small after years of languishing in anonymity. So, it’s no surprise we’ve seen more mid-sized and larger companies experimenting with podcasting in the last year.

Online Customer Service – Are You Scoring Own Goals That’ll Break Your Business Case?
By Jason Price
Business 2 Community - October 3, 2017
How can you ensure that your organisation’s actions don’t lead to ‘own goal’ service delivery failures that will leave your online self-service business case (and personal reputation) in tatters?

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

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Daily PR Brief

Hi! Check Out Your Daily PR Brief! - October 3rd, 2017

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