Howdy! Enjoy Your Daily PR Brief! - October 4th, 2017
Howdy! Here are some of today's best clips:
National Taco Day: How to Spice Up Your PR Results (Spin Sucks - October 4, 2017)
PR Implosions: How Four Marketers Answered Calamity (Advertising Age - September 29, 2017)
Post-Bell Pottinger public relations must focus on its own reputation (The Drum - October 2, 2017)
Change Remains One of PR's Few Prevalent Themes (O'Dwyer's - October 3, 2017)
6 emerging PR trends (PR Daily - October 3, 2017)
How high-octane practice drills can save you in a real PR crisis (Ragan - October 4, 2017)
How Using a Communications Autopsy Can Benefit Your Campaign (PR News - October 3, 2017)
How to Use Multimedia For Better PR Campaigns (Cision - October 4, 2017)
When Price is the No. 1 Criterion in Selecting a Communications Consultancy (Ishmael's Corner - The Hoffman Agency - October 4, 2017)
The Cost of a PR Disaster (SHIFT Communications - October 4, 2017)
4 reasons PR firms and ad agencies should be separate (Axia Public Relations - October 4, 2017)
Summary Section:
National Taco Day: How to Spice Up Your PR Results
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 4, 2017
PR results are hard enough to come by without giving up an easy way to attribute your work to cold, hard cash. Here is how you can track real ROI.
PR Implosions: How Four Marketers Answered Calamity
Advertising Age - September 29, 2017
When calamity strikes, reinvention is no longer a choice. We profile four recent PR crises to take a look at their fails and the way they attacked them. Some, it seems, are doing better than others.
Post-Bell Pottinger public relations must focus on its own reputation
By Stephen Waddington, Partner and Chief Engagement Officer, Ketchum
The Drum - October 2, 2017
The public relations business has shown itself able to self-regulate in the last month but it still has work to do to improve its own reputation.
Change Remains One of PR's Few Prevalent Themes
By Lenore Cooney
O'Dwyer's - October 3, 2017
What’s my takeaway from 40 years spent in public relations? Change, certainly. And most of it for the better. Below are a few of the important changes in PR professionals’ roles and practices in recent decades. They are specific to healthcare but also apply across the PR spectrum.
6 emerging PR trends
By Wendy Marx
PR Daily - October 3, 2017
Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ success.
How high-octane practice drills can save you in a real PR crisis
By William Comcowich
Ragan - October 4, 2017
Realistic simulations can reveal crucial weaknesses in your team, help you prepare for specific emergencies and give you an edge when it really hits the fan.
How Using a Communications Autopsy Can Benefit Your Campaign
By Peter Osborne
PR News - October 3, 2017
A formal communications autopsy process, however, can pay dividends in the short term (identifying whether you’ve left opportunities on the table) and in the long term (creating a better plan for next time).
How to Use Multimedia For Better PR Campaigns
By Seth Gilpin
Cision - October 4, 2017
Multimedia is the gatekeeper to earned media and the catalyst to engagement. Read on to learn how multimedia can boost the performance of your next PR campaign.
When Price is the No. 1 Criterion in Selecting a Communications Consultancy
Ishmael's Corner - The Hoffman Agency - October 4, 2017
Everyone wants value, but would you send out an RFP for heart surgery? The same holds true in evaluating and selecting a communications firm.
The Cost of a PR Disaster
By Andrew Dennis
SHIFT Communications - October 4, 2017
After years and years of building a reputable brand, just one PR disaster can wreck total havoc. Our guest blogger explains the true cost of a crisis.
4 reasons PR firms and ad agencies should be separate
By Marjorie Comer
Axia Public Relations - October 4, 2017
See why you should have a separate PR firm and a separate advertising agency with this guide from Axia Public Relations.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.