Hi! Enjoy Your Daily PR Brief! - October 5th, 2017
Hi! Here are some of today's best clips:
Breaking News: Public Relations Is Not Advertising (Forbes - October 5, 2017)
30 jobs in the PR and marketing world (PR Daily - October 5, 2017)
Infographic: Morning Routines of the PR Pro (Meltwater Blog - October 5, 2017) [Infographic]
Brit PR Group Says Media Relations is Key Duty (O'Dwyer's - October 5, 2017)
Fixing speaking disasters on the fly: Lessons from Britain’s PM (PR Daily - October 5, 2017)
How PR Pros Can Help Their Brand’s Job Application Process (PR News - October 5, 2017)
Lessons in PR Measurement: 4 Ways to Keep Up with New Trends (Meltwater Blog - October 4, 2017)
Are Marketing and PR The Same Thing? - SHIFT Communications PR Agency - Boston (SHIFT Communications - October 5, 2017)
5 ways PR pros can build lasting relationships (PR Daily - October 5, 2017)
Lippe: Incumbent Upon PR Industry to Promote More Women (Gould+Partners - October 4, 2017)
4 tips to navigate the nontraditional media (Axia Public Relations - October 4, 2017)
Summary Section:
Breaking News: Public Relations Is Not Advertising
By Ashley Murphy, Director of Public Relations, Stribling & Associates
Forbes - October 5, 2017
It's important to understand the fundamental differences between PR and advertising in order to create successful campaigns.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - October 5, 2017
Do you want to help people couch-surf in style? You could, if you land this week’s featured position. Plus, check out our roundup of career opportunities.
Infographic: Morning Routines of the PR Pro [Infographic]
By Mai Le
Meltwater Blog - October 5, 2017
How we start our days often informs how effective we are at work. That's why we decided to benchmark the morning routines of three PR pros.
Brit PR Group Says Media Relations is Key Duty
By Jack O'Dwyer
O'Dwyer's - October 5, 2017
The PR industry needs “advocates who can communicate with the media and general public,” said Francis Ingham, director general, PR Consultants Assn., London.
Fixing speaking disasters on the fly: Lessons from Britain’s PM
By Beki Winchel
PR Daily - October 5, 2017
Theresa May’s address about a brighter future brought unforeseen storm clouds. The UK press had a field day, but her quick thinking offers takeaways for when presentations go awry.
How PR Pros Can Help Their Brand’s Job Application Process
By Peter Osborne, Founder, Friction-Free Communications
PR News - October 5, 2017
As communicators, often we find ourselves in reactive mode protecting the brand. But what positive things can we do with a few minutes to be proactive? One might be to assess whether your brand is delivering a quality job-candidate experience or is damaging its reputation.
Lessons in PR Measurement: 4 Ways to Keep Up with New Trends
By Carolyn Kim
Meltwater Blog - October 4, 2017
Mastering PR measurement is an essential skill that the modern PR pro needs to master. Here are practical ways to illustrate the value of media placements.
Are Marketing and PR The Same Thing? - SHIFT Communications PR Agency - Boston
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications - October 5, 2017
Here’s an interesting question posed to us recently: “Are marketing and PR the same thing?” The answer to this question is: no. Learn how PR, marketing and sales play different roles in a company.
5 ways PR pros can build lasting relationships
By Hillary Conlin, Marketing Manager at BAM Communications
PR Daily - October 5, 2017
Don’t treat those you meet as stepping stones to greater opportunities. Here’s how you can nurture your new connections.
Lippe: Incumbent Upon PR Industry to Promote More Women
By Matthew Schwartz
Gould+Partners - October 4, 2017
Lippe, a champion of cause-related marketing throughout her career, decided to act by helping to create The SHEQUALITY Project.
4 tips to navigate the nontraditional media
By Marjorie Comer
Axia Public Relations - October 4, 2017
Learning to navigate outside the old media relations tactics can be frustrating. Here are four tips you can use to update your game and delight your clients.
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