Happy Friday! Read Your Daily PR Brief! - October 6th, 2017
Happy Friday! Here are some of today's best clips:
10 measurement essentials for PR (Ragan - October 6, 2017)
No News, No Problem: How to Keep a Steady Media Relations Drumbeat (SHIFT Communications - October 6, 2017)
7 steps to ace your next blog post (PR Daily - October 6, 2017)
How to measure public relations (Axia Public Relations - October 5, 2017)
5 Things We Learned at the Google Partner Summit (Edelman - October 6, 2017)
How to Build a Personal Reputation That Improves Your Business (Mention Blog - October 6, 2017)
Improve your BBB rating with these 4 easy tips (Axia Public Relations - October 5, 2017)
The Fallacy of the Public Relations Services Triple Play (Business 2 Community - October 6, 2017)
Global market of public relations software market forecast to 2022 made available by top research firm (WhaTech - October 6, 2017)
5 signs you’re not an influential communicator (Ragan - October 6, 2017)
Summary Section:
10 measurement essentials for PR
By Wendy Marx, President of Marx Communications
Ragan - October 6, 2017
Execs want ROI for just about every penny. That’s easy if 26 cents of materials translates to 73 cents’ worth of product. Public relations is less tangible. Tap these metrics to show your value.
No News, No Problem: How to Keep a Steady Media Relations Drumbeat
By Sara LaFauci
SHIFT Communications - October 6, 2017
Learn four great ways to keep the media relations efforts going even when there is no news or it is one of those sluggish times.
7 steps to ace your next blog post
By Kevin Allen
PR Daily - October 6, 2017
From coming up with an idea that readers want to proper keyword, distribution and repurposing techniques, here’s how you can hit a home run with your PR copy.
How to measure public relations
By Katie Boyles
Axia Public Relations - October 5, 2017
The content of your PR plan will vary depending on your organization's goals. We’ve outlined exactly what kind of objectives you can work toward using the power of PR.
5 Things We Learned at the Google Partner Summit
By Sandra Tichy
Edelman - October 6, 2017
During this year’s summit, senior Google leaders shared new digital trends, consumer insights and product roadmaps, while industry experts also provided best practices to grow brands beyond advertising.
How to Build a Personal Reputation That Improves Your Business
By Jackie Roberson
Mention Blog - October 6, 2017
As an executive, your image impacts your business's image. This post shows you how to cultivate a strong personal reputation to benefit your brand.
Improve your BBB rating with these 4 easy tips
By Jason Mudd, CEO of Axia Public Relations
Axia Public Relations - October 5, 2017
The BBB is a nonprofit organization that focuses on marketplace trust. How can a company raise its rating, excluding buying a BBB membership?
The Fallacy of the Public Relations Services Triple Play
By William Comcowich
Business 2 Community - October 6, 2017
PR departments almost certainly can obtain better results if they purchase the key PR services separately: a media list database, press release distribution and media measurement services.
Global market of public relations software market forecast to 2022 made available by top research firm
By Sunny Denis
WhaTech - October 6, 2017
The Global Public Relations Software Market consists of different international, regional, and local vendors. The market competition is foreseen to grow higher with the rise in technological innovation and M&A activities in the future.
5 signs you’re not an influential communicator
By Stacey Hanke
Ragan - October 6, 2017
If your colleagues don’t respond to your messages and balk at speaking up during meetings—or if they often interrupt you—it’s time to make adjustments.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.