Happy New Week! Here's Your Daily PR Brief! - October 9th, 2017
Happy New Week! Here are some of today's best clips:
Google Says PR Measurement Is About Quality Over Quantity (PR News - October 6, 2017)
The Power Of Review Sites For Brands (Forbes - October 9, 2017)
5 social media trends PR pros must embrace (PR Daily - October 6, 2017)
In PR, as on the gridiron, planning and practice win in crunch time (Ragan - October 7, 2017)
How high-octane practice drills can save you in a real PR crisis (PR Daily - October 9, 2017)
We’re still not getting our heads around mental health issues in PR (Influence Magazine - Chartered Institute of Public Relations - October 9, 2017)
PR Plan Dos and Don'ts: Eight Ways to Maximize Your Results (Spin Sucks - October 9, 2017)
Infographic: Livestreaming tips and trends (PR Daily - October 9, 2017) [Infographic]
4 things to consider when you hire a PR firm (Axia Public Relations - October 7, 2017)
10 ways PR and marketing pros can use Pinterest (PR Daily - October 9, 2017)
3 tips for following up and staying on the radar (Axia Public Relations - October 9, 2017)
Summary Section:
Google Says PR Measurement Is About Quality Over Quantity
By Samantha Wood
PR News - October 6, 2017
Janneke van Geuns, head of insights and analytics at Google, shares how to break through the clutter of meaningless metrics in PR measurement.
The Power Of Review Sites For Brands
By Matt Frary, Chief of Chaos at Smarter Chaos
Forbes - October 9, 2017
People trust word-of-mouth marketing. Don't believe in the power of reviews? The numbers speak for themselves.
5 social media trends PR pros must embrace
By Hannah Lacamp and Gunnar Wilbert
PR Daily - October 6, 2017
If you’re not creating video content, keeping your online messages concise, paying to boost posts and more, you might be missing out on bigger opportunities for your organization.
In PR, as on the gridiron, planning and practice win in crunch time
By Greyson Feurer
Ragan - October 7, 2017
Huddle up! Draw up your crisis strategy, do a walkthrough, be prepared to move swiftly down the field, and don’t be afraid to call an audible.
How high-octane practice drills can save you in a real PR crisis
By William Comcowich
PR Daily - October 9, 2017
Realistic simulations can reveal crucial weaknesses in your team, help you prepare for specific emergencies and give you an edge when it really hits the fan.
We’re still not getting our heads around mental health issues in PR
By CIPR Influence
Influence Magazine - Chartered Institute of Public Relations - October 9, 2017
“My name’s Rob – I work in PR and I have depression”. It sounds like a confession at a self-help group. It feels like admitting some awful secret. It should be neither.
PR Plan Dos and Don'ts: Eight Ways to Maximize Your Results
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - October 9, 2017
These eight dos and don'ts will maximize the results of your PR plan and help you avoid the most common traps PR pros make.
Infographic: Livestreaming tips and trends [Infographic]
By Robby Brumberg
PR Daily - October 9, 2017
Video—especially in real time—is the prevailing content craze. Here’s practical guidance on how to succeed using this popular medium.
4 things to consider when you hire a PR firm
By Marjorie Comer
Axia Public Relations - October 7, 2017
Don’t rely on appearances when choosing a public relations firm. Consider these four points before hiring a public relations firm with this guide from Axia Public Relations.
10 ways PR and marketing pros can use Pinterest
By Gini Dietrich
PR Daily - October 9, 2017
The visual platform can increase traffic and revenue for a plethora of organizations, even if you don’t sell a product or service that’s visually enticing.
3 tips for following up and staying on the radar
By Alan Helquist
Axia Public Relations - October 9, 2017
Your company has a great story, and you want to share it. You take the proper steps to deliver it to journalists, and then you wait patiently for them to publish it. And … nothing happens. What do you do when journalists aren’t publishing your story?
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.