Howdy! Check Out Your Daily PR Brief! - October 10th, 2017
Howdy! Here are some of today's best clips:
7 impressions PR pros create through your appearance (PR Daily - October 10, 2017)
PR Strategies For A One-Person Company (Forbes - October 8, 2017)
Dove faces PR disaster over ad that showed a black woman turning white (CNBC - October 9, 2017)
Simple Ways To Revive Your PR This Second (Inc. - October 10, 2017)
PRSA Members Blocked Board Attempt to Gut Assembly (O'Dwyer's - October 10, 2017)
10 essential social media guidelines (PR Daily - October 10, 2017)
5 social media trends communicators must embrace (Ragan - October 10, 2017)
Don't Get Stuck in the Past with Your News Release (Spin Sucks - October 9, 2017)
How to Analyze Conference Data For Marketing and PR (SHIFT Communications - October 10, 2017)
Harvey Weinstein Shows Us When Apologizing Makes Things Worse (Business 2 Community - October 9, 2017)
A Beginner's Guide to Social Listening (Mention Blog - October 10, 2017)
Summary Section:
7 impressions PR pros create through your appearance
By Anna Johansson
PR Daily - October 10, 2017
The axiom ‘dress to impress’ is never more relevant than in communications, where the perceptions audiences have can make or break your image.
PR Strategies For A One-Person Company
By Cheryl Conner
Forbes - October 8, 2017
Here's how the founder of a highly-successful one-person business has excelled through PR.
Dove faces PR disaster over ad that showed a black woman turning white
CNBC - October 9, 2017
A social media outcry over an ad for Dove body wash has escalated into a public relations disaster for the Unilever brand.
Simple Ways To Revive Your PR This Second
By Ed Zitron, Founder of EZ-PR
Inc. - October 10, 2017
Sometimes the simplest solution is the best one, and here are some tips on getting better exposure right this second.
PRSA Members Blocked Board Attempt to Gut Assembly
By Jack O'Dwyer
O'Dwyer's - October 10, 2017
Opposition by PRSA members stopped bylaw proposals that would have increased board power to amend bylaws and which would have eliminated district representation on the board.
10 essential social media guidelines
By Susan Gunelius, CEO of KeySplash Creative
PR Daily - October 10, 2017
To find success on your digital platforms, obey the laws of listening, quality, patience, influence, value, acknowledgement, and reciprocity. Also, keep your cool in the face of negativity.
5 social media trends communicators must embrace
By Hannah Lacamp and Gunnar Wilbert
Ragan - October 10, 2017
If you’re not creating video content, keeping your online messages concise, paying to boost posts and more, you might be missing out on bigger opportunities for your organization.
Don't Get Stuck in the Past with Your News Release
By Kendra Galante
Spin Sucks - October 9, 2017
It used to be you wrote a news release, send it out over the wire, kick up your feet, and wait for the reporter calls to flood in. Not anymore. We explain.
How to Analyze Conference Data For Marketing and PR
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications - October 10, 2017
Conferences are amazing, rich sources of information; by their very nature, they bring an industry’s audience together in one location. What happens when we bring a crowd of like-minded people together? We learn.
Harvey Weinstein Shows Us When Apologizing Makes Things Worse
By Paul Oestreicher
Business 2 Community - October 9, 2017
The Daily Beast took the Weinstein apology apart line by line and gave it a failing grade. I use an apology model – the 6 As – to provide some additional perspectives and an actual score.
A Beginner's Guide to Social Listening
By Patrick Whatman, Head of Content at Mention
Mention Blog - October 10, 2017
Brand new to social listening? This post tells you everything you need to know to get started, including a quick strategy you can use today.
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