Hi! Read Your Daily PR Brief! - October 11th, 2017

Oct 11, 2017

Hi! Here are some of today's best clips:

Summary Section:

PR For Acquisition: What CEOs, CMOs And Marketers Should Know
By Curtis Sparrer, Principal at Bospar
Forbes - October 11, 2017
A company looking to be acquired should not take a passive approach -- its PR team can and should play a pivotal role in positioning the company.

How PR pros can cozy up to consumers
By Kevin Allen
PR Daily - October 11, 2017
The better you know the people who like your organization and purchase your products and services, the better you can boost their loyalty and increase your ROI. Consider these insights.

Infographic: 8 social media blunders to avoid [Infographic]
By Robby Brumberg
Ragan - October 11, 2017
Refrain from religious or political hot takes, control the urge to post irrelevant viral videos, don’t talk trash about customers, and please—please—do not try to capitalize on tragedy.

How to send a press release in 6 simple steps
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Daily - October 11, 2017
We’ve rounded up some tips and tricks to teach you how to send a press release to help you reach the right audiences and deliver your client or company’s message.

The secret to powerful videos? Create an emotional connection
By Justine Figueroa
PR Daily - October 11, 2017
Drop the corporate jargon, get personal and get creative. It worked for these organizations.

Jay Baer Asks: Are PR Professionals Still an Asset to Journalists? [VIDEO]
By Tony Hardman
Cision - October 11, 2017
In this video, Jay Baer, founder of Convince and Convert, asks and answers the question — Are PR professionals still an asset to journalists?

Five Ways to Evolve and Learn New Communications Skills Now
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 11, 2017
It's scary to be in a constantly evolving industry—scary and hard to keep up. But there are five ways you can learn new skills now and take away the stress.

Hitting the Mark with Presentations in the Digital Age: Part Three
Scott Public Relations - October 11, 2017
Whether it is a conventional or digital presentation, knowing the audience and being on point are the most important factors, regardless of the medium used to transmit the words and ideas.

News From MWWPR, Rubenstein & More
By John Aldo
Everything PR - October 11, 2017
Check out the latest news from MWWPR, Rubenstein PR, Next 15 and more from the PR business universe.

The Changing Horizons of PR Industry
By Honey Singh
Entrepreneur - October 11, 2017
It is not difficult to measure the ROI from Public Relations, and it is essential to understand the role of PR in different marketing and business touch points.

Pitch rejected? Try these 3 alternative approaches
By Nicole Fallon, Managing Editor of Business News Daily
PR Daily - October 11, 2017
Your client craves media coverage, but no outlets will bite at your initial offering. Explore other options for repositioning the story or offering specialized expertise.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Hi! Read Your Daily PR Brief! - October 11th, 2017

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