Hello! Behold Your Daily PR Brief! - October 12th, 2017
Hello! Here are some of today's best clips:
4 lessons from Zuckerberg’s cringeworthy livestream (PR Daily - October 12, 2017)
How To Develop Brand Messaging That Crushes The Competition (Forbes - October 12, 2017)
30 jobs in the PR and marketing world (PR Daily - October 11, 2017)
Do your press releases pass the smell test? (Ragan - October 11, 2017)
Why 2017 is about media relations flex (Influence Magazine - Chartered Institute of Public Relations - October 12, 2017)
7 PR Metrics that Will Gain You Respect (Spin Sucks - October 12, 2017)
Predictive Analytics in Action (SHIFT Communications - October 12, 2017)
Public relations executive Steve Lipin opens own firm (Financial Times - October 12, 2017)
10 Important Trends in PR Measurement (Business 2 Community - October 11, 2017)
Southern California Association of Governments Seeks PR Firm (Everything PR - October 12, 2017)
Summary Section:
4 lessons from Zuckerberg’s cringeworthy livestream
By Ted Kitterman
PR Daily - October 12, 2017
Facebook’s CEO took viewers on a virtual tour of hurricane-stricken Puerto Rico, eliciting searing criticism for its tone-deaf content. Here’s how you can avoid similar gaffes.
How To Develop Brand Messaging That Crushes The Competition
By Amanda Guisbond, Vice President at Canale Communications
Forbes - October 12, 2017
Your brand messaging should highlight your main differentiators – and then be repeated over and over by every stakeholder in your organization.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - October 11, 2017
Help ensure that consumers never have to eat at another subpar restaurant with this week’s featured position. Plus, check out our roundup of career opportunities.
Do your press releases pass the smell test?
By Bill Byrne
Ragan - October 11, 2017
Any good journalist has ‘a nose for news,’ and it’s acutely conditioned to sniff out BS. Follow this guidance to keep your missives credible and avoid wasting everyone’s time.
Why 2017 is about media relations flex
By Niki Wheeler, Director at Launch
Influence Magazine - Chartered Institute of Public Relations - October 12, 2017
When it comes to Media Relations strategy the current climate means you need to talk to clients about building a plan with serious ‘flex’.
7 PR Metrics that Will Gain You Respect
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 12, 2017
The PR industry continues to get no respect because we STILL haven't figured out how to measure our work. Here are seven PR metrics to get you started.
Predictive Analytics in Action
By Derek Lyons
SHIFT Communications - October 12, 2017
Using predictive analytics as outlined in this post yields specific recommendations that help a PR team truly partner with their internal clients.
Public relations executive Steve Lipin opens own firm
By James Fontanella-Khan and Arash Massoudi
Financial Times - October 12, 2017
Public relations executive Steven Lipin launched a new firm called Gladstone Place Partners on Tuesday, as the former business journalist seeks to steal market share from more established corporate communications rivals.
10 Important Trends in PR Measurement
By William Comcowich
Business 2 Community - October 11, 2017
PR is gaining greater respect for its successes that add value to the organization. Here’s what to expect in the new and improved future of PR measurement.
Southern California Association of Governments Seeks PR Firm
By John Goode
Everything PR - October 12, 2017
Southern California Association of Governments (SCAG) is seeking a marketing and advertising experience to develop and implement the advertising component of Go Human.
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