Daily PR Brief - October 6th, 2016
Good morning. Here are today's top clips -
Out With The Old: Five PR Trends To Watch Out For (Forbes - October 3, 2016)
To help with Scott crisis, city turns to New York-based PR firm (Charlotte Observer - October 5, 2016)
Yahoo's PR Response to Email Spying Story Is a Massive Fail (Inc. - October 5, 2016)
Earnings Press Release Tips from the Bloomberg Newsroom (PR Newswire - October 6, 2016)
Weber Shandwick study: Digital comms, employee engagement top CCO priorities (PR Week - October 5, 2016)
Washington Women in PR to Honor Woman of the Year (O'Dwyer's - October 6, 2016)
Who’s sharing what? A content marketing guide (PR Daily - October 5, 2016)
Get ready now: 3 crisis PR tips (PR Daily - October 5, 2016)
6 facts and myths about public relations (Ragan - October 6, 2016)
H+K Strategies Americas Chief Mike Coates Steps Down (The Holmes Report - October 5, 2016)
PRCA Study: Video & Influencers Drive Rising Digital Communications Spend (The Holmes Report - October 6, 2016)
Face Facts: Image Analytics Is Becoming Critical for Communicators (PR News - October 5, 2016)
Social Outlook in Focus: New Report Analyzes 115 Million Social Mentions About 450 Brands in 15 Industries (Bulldog Reporter - October 6, 2016)
CRC Hires Brianne Dezzutti as Account Supervisor; Erika Kuzmicz as Senior AE; Jillian Fredi as PR Assistant (Bulldog Reporter - October 6, 2016)
Veteran Reporter David Stegon Joins ConnellyWorks as Content Manager (Bulldog Reporter - October 6, 2016)
C+R Communications Announces New Clients and New Hire (Bulldog Reporter - October 6, 2016)
CONRIC PR & Marketing Recognized for Excellence in Writing by Florida Magazine Association (Bulldog Reporter - October 6, 2016)
How the PESO Model Changes PR’s Conversation (Cision - October 6, 2016)
5 Tips for an Entry Level PR Pro (Shift Communications - October 6, 2016)
Getting IN: PR Assistant at Moderne Press (PR Couture - October 5, 2016)
10 Podcasts to Enhance Empathy, Expand Your View of the World, and Help You Get Better at PR (Meltwater Blog - October 5, 2016)
How to Build a Strategy in 4 Steps (Mention Blog - October 6, 2016)
Summary Section:
Out With The Old: Five PR Trends To Watch Out For
By Brad Dodge, President, Dodge Communications
Forbes - October 3, 2016
Today, forward-looking agencies are taking an integrated approach to stay relevant. Here are five ways the PR model is changing — and what your agency can do to adapt: Agency Specializations; Audience Microtargeting; Company Thought Leadership; Strategic Alignment With The C-Suite; Measurement.
To help with Scott crisis, city turns to New York-based PR firm
By Steve Harrison
Charlotte Observer - October 5, 2016
The Chamber, a nonprofit that’s a non-governmental agency, declined to say how much it’s paying the firm. Sandy D’Elosua, the city’s director of corporate communications, said the Chamber asked if the city would like additional help during the crisis. She said Burson-Marsteller has been giving “advice, strategic help, and messaging guidance.” It’s unclear how much Burson-Marsteller was involved in the city’s handling of the crisis, though the firm has had people on the ground in Charlotte.
Yahoo's PR Response to Email Spying Story Is a Massive Fail
By Erik Sherman
Inc. - October 5, 2016
If the practice had never actually existed, why not just say so in the first place? When something comes out that is this explosive in a reputational sense, you don't have someone say whatever without knowing what they're saying. Get the CEO and other appropriate executives and the lawyers all on the phone because that's what they're paid to do, and make sure the story is straight. Tacit acknowledgement on day one and then a carefully constructed statement the next day makes you look like you either don't know what's going on or you do know and are trying to obfuscate. Crisis communications is important when things go far off from what you expected.
Earnings Press Release Tips from the Bloomberg Newsroom
By Brett Simon
PR Newswire - October 6, 2016
Last week, I took a group of PR Newswire clients to the Bloomberg News headquarters in New York, where Managing Editor Sonali Pathirana and her spot news team gave a detailed overview of their editorial operation and how they use PR Newswire. During an earnings period, Bloomberg can receive as many as 2,000 releases a day. A “slow day” is when only 1,000 releases come through. Because every second counts, the process of dissecting thousands of releases daily can be made easier by considering these four tips: Editors need your numbers. Highlight key bullet points. Timing IS everything. Supplement statements with multimedia.
Weber Shandwick study: Digital comms, employee engagement top CCO priorities
By Sean Czarnecki
PR Week - October 5, 2016
The study, called The Rising CCO VI, gauges how CCOs anticipate their responsibilities will change over the next 12-to-18 months. It indicates more than 70% of CCOs rank digital comms as the highest item on their to-do list, followed by employee engagement at 65%. The survey had a sample size of 153 corporate comms pros and took place between April and July. Views between North America and EMEA, who made up the lion’s share of the sample, diverged on certain topics.
Washington Women in PR to Honor Woman of the Year
By Jack O'Dwyer
O'Dwyer's - October 6, 2016
Finalists for the “Woman of the Year” Award of Washington Women in PR are Martha Boudreau, CCO and marketing officer, AARP; Sharon Reis, The Reis Group, and Maria Rodrigues, president, Vanguard Communications. Deirdre Latour, chief communications officer, General Electric, will be the keynote speaker at the 27th annual luncheon of the event.
Who’s sharing what? A content marketing guide
By Clare Lane
PR Daily - October 5, 2016
Though marketers understand the benefits of successful media relations outreach or social media sharing tactics, they rarely take a hard look at how all their content performs—even the most unsuccessful posts. After recent analysis of 1,000 stories and more than 26,000 links, researchers at Fractl think so. Data show that even the most authoritative sites don’t always attract a ton of engagement on social media. Despite the size of a site’s audience and its sharing capacity, roughly 50 percent of links with high domain authorities—or Google ranking—saw zero shares. Instead of creating a cool technology GIF for your next campaign, Carlisle recommends offering a more in-depth data analysis. Data in 2016 still point to the relevancy of decades-old PR tactics—one is media relations. To help build better links—and see wider coverage—Carlisle suggests conducting extensive research on the publishers and journalists you target.
Get ready now: 3 crisis PR tips
By Brian Pittman
PR Daily - October 5, 2016
"Scenario planning for every possibility isn’t possible or effective,” Neuwirth says, “but mapping out key risk areas and formulating statements you could use during the golden hour of response time is absolutely essential.” The list of interested parties will probably include customers, suppliers, regulators, NGOs, investors and other business stakeholders. Develop allies now: Identifying partners who can assist you in crunch time is not a luxury; it’s a requirement for crisis planning. “When a crisis calls into question the credibility of your organization, the best sources of defense are your allies who know and trust you for the quality and integrity of your business,” Neuwirth says. This could be an academic who studies topics related to your business, an NGO or a not-for-profit that you support, a trade association, key customers who rely on you, a regulator who oversees your industry or any other stakeholder.
6 facts and myths about public relations
By Michelle Garrett
Ragan - October 6, 2016
Perhaps one of the most important components of the job you must stay on top of is media relations. While everyone has his or her own style of pitching, there are certain “facts” or "truths" and “myths” that come with the territory. Here are few of my favorites: You must have a relationship to pitch. Press releases are dead. If you don’t get a response to your pitch in 24 hours, give up. Reporters like attachments. Reporters hate calls. If you miss a deadline, that’s OK.
H+K Strategies Americas Chief Mike Coates Steps Down
The Holmes Report - October 5, 2016
Goldy Hyder, Claudia Gioia and Beth Balsam, the CEOs of Canada, Latin America and the US, respectively, will now report directly to H+K Strategies global chairman and CEO Jack Martin. An agency spokesperson said the firm has no plans to replace Coates' position. Coates' leadership tenure has been notable for the rollout of progressive parental leave policies. In addition, he helped push the expansion of Group SJR in North America and spearheaded the acquisition of Ideal Hill+Knowlton in Brazil.
PRCA Study: Video & Influencers Drive Rising Digital Communications Spend
By Arun Sudhaman
The Holmes Report - October 6, 2016
Compared to last year, the 2016 study finds a significant increase in the mean percentage of in-house marketing budgets spent on digital/social media — up to 25% vs 16% in 2015. Most clients (62%), furthermore, expect their digital budgets to grow in the next 12 months. Driving much of that is video-based content, social influencer engagement and paid media, all areas that are attracting more spend, more agency servicing and requiring more training and education. Attracting the most in-house spend are video-based content (62%), web design and build (55%, down 24% over the past four years) and paid social media activity (55%). Investment in social network strategy has reduced by 22% over the past four years, suggesting that this is now largely handled in-house.
Face Facts: Image Analytics Is Becoming Critical for Communicators
By Seth Arenstein
PR News - October 5, 2016
In a recent column for PR News Pro, Margot Savell, SVP, head of global measurement, Hill+Knowlton Strategies’ Research + Data Insights, provided the following insights about visual media and measurement. As Savell writes, “If you are basing your understanding of brand awareness only on the volume and outcomes of text posts, you could be missing “hidden” mentions of your brand—meaningful conversations that use visual language—and therefore, deeper brand insights. You could be missing up to 80% of the true picture (pun unintended).” Fortunately there are tools that will recognize brand names and logos in imagery, Savell writes.
Social Outlook in Focus: New Report Analyzes 115 Million Social Mentions About 450 Brands in 15 Industries
Bulldog Reporter - October 6, 2016
“This report exposes how individual industries approach social media differently, providing context around the maturity and strategies behind industries’ social programs,” said James Lovejoy, content and research manager at Brandwatch, in a news release. “But the study also reveals a lot about how various industries and topics naturally attract specific groups and types of behaviors online.” Some of the brands that dominated their respective industry rankings include Lexus, Lenovo, KLM, Dove, Jack Daniel’s and Blue Cross Blue Shield. Across all brands and industries, the Golden State Warriors ranked highest in overall score.
CRC Hires Brianne Dezzutti as Account Supervisor; Erika Kuzmicz as Senior AE; Jillian Fredi as PR Assistant
Bulldog Reporter - October 6, 2016
As CRC continues to enhance its digital marketing and communications services with paid content, influencer programs and social media strategy, the indie firm has also expanded its Flatiron office in NYC with a showroom space to facilitate celebrity stylist meetings, mixologist and food service demos, as well as editor deskside appointments on a daily basis. In addition, the agency recently updated their website to showcase the improved service offerings including new hire Vanessa Jesswani as Digital Marketing Manager and highlighting key case studies with its most recent award winning campaign for the launch of the Kenneth Cole Smartwatch and app.
Veteran Reporter David Stegon Joins ConnellyWorks as Content Manager
Bulldog Reporter - October 6, 2016
ConnellyWorks, an independent agency that offers public relations, marketing communications and events services, announced the appointment of David Stegon as Content Manager. In this role, David oversees content initiatives for both ConnellyWorks and its clients, directing content across multiple platforms and formats to drive thought leadership and engagement.
C+R Communications Announces New Clients and New Hire
Bulldog Reporter - October 6, 2016
New clients have joined the firm’s growing roster: Two new Kimpton lifestyle hotels opening Spring 2017 in LA; Hawaii’s premier luxury resort, Hualalai Resort, on the Big Island; Four Seasons Oahu at Ko Olina, which opened Spring 2016. In addition, Heidi Baldwin Doak recently joined the team as vice president and is leading strategy across several hospitality and real estate accounts. Prior to joining C+R, Heidi was an account director in the Los Angeles office of J Public Relations.
CONRIC PR & Marketing Recognized for Excellence in Writing by Florida Magazine Association
Bulldog Reporter - October 6, 2016
CONRIC PR & Marketing was honored with writing accolades at the Florida Magazine Association’s (FMA’s) recent Charlie Awards ceremony, held Sept. 23 in Orlando for the magazine Res Gestae. Published by CONRIC on behalf of the Lee County Bar Association (LCBA), Res Gestae won silver for Writing Excellence – Best Column for an Association, Trade or Technical magazine. The “Community Connection” column was judged on writing excellence by impartial academics and industry experts across the United States.
5 Tips for an Entry Level PR Pro
By Alex Trulio
Shift Communications - October 6, 2016
Before you hit the panic button, keep reading. Here are five tips for an entry level PR professional: Get Familiar and Practice Using Excel. Read. Read. And keep reading. Ask questions (but only when you need to). Take chances. Be organized.
Getting IN: PR Assistant at Moderne Press
By Crosby Noricks
PR Couture - October 5, 2016
It’s important to stay on top of trends and timing – most editors are working months in advance, so keeping an eye on their current and upcoming projects will help when it comes to pitching at the right time. Following up is also essential – I can’t tell you how many times people have responded saying they missed my initial outreach! In terms of software, we use a program called Flow to organize and delegate tasks among our team. I write lists and notes constantly, so it’s great to have everything in one place. They even have a smartphone app! For client social media management, we use an app called UNUM to plan Instagram posts and view analytics.
10 Podcasts to Enhance Empathy, Expand Your View of the World, and Help You Get Better at PR
Meltwater Blog - October 5, 2016
Seeing another’s perspective is an important skill we need to nurture as PR professionals. Getting that information about the world around us, whether that helps us to expand our views or learn more about industries that we work in, is necessary. But, having the time to crack open a book or magazine can be challenging, that’s why the easiest content to consume is the one streaming into our ears while we commute. We listen to podcasts to get smarter, to hear different perspectives, relate to stories of humanity’s foibles, and above all for entertainment as we aim to get better at PR. Here are ten podcasts that help on that front [ranked in order of Twitter followers].
How to Build a Strategy in 4 Steps
By Patrick Whatman
Mention Blog - October 6, 2016
To understand your market, you need to watch what all types of competitors are doing. It’s obvious that lipstick brands eat into each other’s market, but what if buyers decide they don’t need lipstick if their eyes steal the show? That’s why it’s important to consider replacement competitors too. Make a list of competitors including direct, indirect, and replacement examples. Choose a handful from each category, so that you have a range of brands to monitor. You’ll receive insights into close opponents, but also your wider industry. Break it down daily, weekly, and monthly: Monitor your top three (direct) competitors every day. Track your indirect competitors once per week. Finally, check in on your “available spend” competitors once a month to keep a wider view on the marketplace.
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