Happy Friday! Enjoy Your Daily PR Brief! - October 13th, 2017
Happy Friday! Here are some of today's best clips:
Is Custom Brand Tracking Worth The Cost? (Forbes - October 13, 2017)
Jay Baer Touts Word-of-Mouth PR to PRSA (O'Dwyer's - October 13, 2017)
3 PR lessons from scouting groups’ war of words (PR Daily - October 12, 2017)
3 common crisis mistakes PR pros make (Ragan - October 12, 2017)
Three Must-Haves for Effective Customer Emails (PR News - October 12, 2017)
5 presentation techniques to help you wow the room (PR Daily - October 13, 2017)
The Big Question: The Best Ways to Invest in Your Career? (Spin Sucks - October 13, 2017)
13 outstanding blogs and websites for PR pros (Ragan - October 12, 2017)
As All of You Will Know, There Are 10 Phrases You Shouldn’t Use (Business 2 Community - October 13, 2017)
5 ways to make a splash in broadcast interviews (PR Daily - October 13, 2017)
Summary Section:
Is Custom Brand Tracking Worth The Cost?
By Justin Wartell
Forbes - October 13, 2017
Syndicated brand tracking is less expensive than custom brand tracking, but do the cost savings pay off?
Jay Baer Touts Word-of-Mouth PR to PRSA
By Jack O'Dwyer
O'Dwyer's - October 13, 2017
Jay Baer, who touts the importance of customer service, told PRSA Oct. 10 that word-of-mouth is the key to business success.
3 PR lessons from scouting groups’ war of words
By Ted Kitterman
PR Daily - October 12, 2017
The Boy Scouts will start accepting girls as members, the group has decided, much to the chagrin of the Girl Scouts. The subsequent biting rhetoric offers takeaways for communicators.
3 common crisis mistakes PR pros make
By Brian Pittman
Ragan - October 12, 2017
Don’t let the pressure get to you the next time disaster strikes. Here are three common roadblocks to a successful crisis response—and how to fix them when it matters most.
Three Must-Haves for Effective Customer Emails
By Elisabeth Deckon and Michelle Morris, Dodge Communications
PR News - October 12, 2017
To create a personal greeting, begin with what you know about your audience members.
5 presentation techniques to help you wow the room
By Beth Nyland, Founder of Spencer Grace
PR Daily - October 13, 2017
Good delivery habits will grab and hold your audience’s attention. Bad ones will distract them and could even undermine your credibility. Here’s what you should—and shouldn’t—do.
The Big Question: The Best Ways to Invest in Your Career?
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - October 13, 2017
No matter your communications job, who you serve, or what you do, it is critical to invest in professional development for yourself.
13 outstanding blogs and websites for PR pros
By Marijane Funess
Ragan - October 12, 2017
These sources of industry-relevant news, trends and advice—including, of course, our own PR Daily—can ease the workaday grind and help accelerate your career.
As All of You Will Know, There Are 10 Phrases You Shouldn’t Use
By Marc Jadoul
Business 2 Community - October 13, 2017
There are some phrases that sound wrong and unprofessional, each time a speaker articulates them. Phrases that can easily be avoided when you pay attention and anticipate, and if you invest that little extra time in preparing and rehearsing your presentation.
5 ways to make a splash in broadcast interviews
By Sandra Fathi
PR Daily - October 13, 2017
It can be nervewracking to deliver an interesting and relaxed conversation while staring into a camera lens, but these insights can help you project your brand and amplify your message.
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