Happy New Week! Enjoy Your Daily PR Brief! - October 16th, 2017

Oct 16, 2017

Hello! Here are some of today's best clips:

Summary Section:

Why the First Amendment won’t protect PR pros online
By John P. David, President of David PR Group
PR Daily - October 16, 2017
You might have a legal right to express your thoughts and feelings through your individual social media profiles, but you’re not protected from the consequences of your actions.

The Future Of Data-Driven Corporate Cultures
By Jeffrey Stewart, Chief Marketing Officer at DefinityFirst
Forbes - October 16, 2017
In the 21st century, we are unlocking knowledge at speeds faster than ever imagined. Harnessing that knowledge for bigger, broader, more impactful decision-making is what will identify the next generation of industry titans.

Does PR Have a Role in a Weinstein-Type Situation?
By Andrew Blum, Principal of AJB Communications
PR News - October 16, 2017
As a society, we no longer will accept such behavior. PR can help the sexually harassing bad boss only so much.

How to Know When It's Time for PR (and When You Need Marketing Help Instead)
By Kathryn Hawkins, Co-founder of Eucalypt
Inc. - October 16, 2017
Was your PR campaign a flop? It's probably because you started too soon. Building a marketing strategy is about defining, and refining, your messaging: What's the story you want to convey to the world?

PR Council Launches Next-Generation Advisory Board
By Diana Marszalek
The Holmes Report - October 13, 2017
The PR Council is launching its first advisory board, PRC Next, as a means of bringing next-gen leaders into the conversation about the industry’s future.

Infographic: The hefty price tag of a PR crisis [Infographic]
By Robby Brumberg
Ragan - October 15, 2017
What’s the true cost of poisoning your customers, posting an errant tweet, launching a ‘poop cruise’ or selling an exploding phone?

PR Measurement Is More Than Just a Report Card
By Samantha Wood
PR News - October 13, 2017
Carrie Schum, EVP, strategic planning, analytics and research at Porter Novelli, says too many communicators try to use measurement simply as a report card.

How to Protect Your PR Plan Against the Forces of Evil
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - October 16, 2017
These five forces can make or break your PR plan. Learn how to build it to work with them vs. against them, and successful drive your goals.

PR Needs to Transform Its Mindset on Data to Focus on Growth and Analysis
By Allyson Hugley
Institute for Public Relations - October 16, 2017
PR is still playing analytics catch up with other communications disciplines. While there are leaders making significant strides in this area, public relations as a whole has been slower to innovate, particularly in the data and data science space.

Getting Creative: 4 Idea Generating Techniques
By Christopher Penn, Vice President of Marketing Technology at Shift Communications
SHIFT Communications - October 16, 2017
Let’s look at four idea generating techniques that can help give ideas starting points in order to grow.

Does PR Have a Reputation Problem with the Media?
By Diane Schwartz
PR News - October 16, 2017
One major constituency it’s still suffering reputation problems with is the media. Journalists are the ones to point out the PR road show, the publicity tour for xyz executive or company, the PR spin.

Returning to PR Agency Life After 30 Years
By Polly Winograd Ikonen, Director at LCI
Landis Communications INC. - October 16, 2017
My, how times have changed. Or, have they? Returning to agency life 30 years later, I am delighted to discover that, in fact, the fundamentals of PR have changed very little.

Upcoming PR Trends for 2018
By John Aldo
Everything PR - October 16, 2017
Here are a few trends to be expected in the coming year with media and the public relations efforts.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

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Happy New Week! Enjoy Your Daily PR Brief! - October 16th, 2017

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